Calderbrook Housing Group logo

Calderbrook Housing Group

Lost£0
made from

AI facts

Current to 11 Oct 26

Calderbrook Housing Group held a Growth subscription at £44,000 a year under the order form executed on 11 Aug 2025, running 2 Sep 2025 to 1 Sep 2026. Craig Oduya gave written notice of non-renewal on 6 Jul 2026, and the CRM renewal deal closed lost for an in-house build. Active users went from 14 in May 2026 to 5 in September 2026 (-64%). All three invoices were paid within terms. Written confirmation of data deletion under the DPA is not shown.

Read from 44 calls · 78 email threads · 19 tickets · 6 news items · 3 deals · 3 people · 24 documents, newest 6 Aug 26

AImade from

AI opinion

Current to 11 Oct 26

Lost, because Calderbrook gave written notice on 6 Jul 2026 and the Growth term ended on 1 Sep 2026 with no later executed paper. The cause was an in-house Microsoft platform, compounded by repairs double-counting that eroded trust. Helen Marsden's goodwill leaves a possible later win-back.

Document roll-upCalderbrook Housing Group - NoticeCalderbrook Housing Group – RenewalSignalsCalderbrook Housing Group / BB-Demo – Check In

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Tom Ashdown sends Helen Marsden written confirmation of access removal, data deletion under the DPA and the completed handover pack, with the dedupe rule and section four lineage. re_engage
Who
Tom Ashdown Tom Ashdown
When
this_week by 9 Oct 2026
Why
Tom Ashdown should send Helen Marsden written confirmation of access removal, DPA deletion and the handover pack, with the dedupe and lineage work. The records do not show these, and a clean exit keeps a win-back possible.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryHousing associationSource: CRM company record
  • Websitecalderbrook.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLeedsSource: CRM company record
  • Size1,200 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Natalie Eze
  • Customer since2 Sep 2024Source: first executed order form ctr_007_01, signed 16 Aug 2024 · Growth tier · In the CRM since 7 Jun 2024
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
  • StateLostSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • TierGrowthSource: deal_007_02
  • Last contact6 Aug 2026Email: Following up on the QBR: repairs dashboards · 64 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Sep 2024 · 5 connectors configured
  • Licensed seats405 active users in Sep 2026
Computedmade from

The story

Current to 11 Oct 26
Lost

Lost: Calderbrook's £44,000 Growth subscription ended on 1 Sep 2026 after notice on 6 Jul 2026, as reporting moved to an in-house Microsoft platform. Invoices were paid within terms, but the records do not yet show the written exit confirmations.

Lost. Calderbrook Housing Group's £44,000 a year Growth subscription, under the order form executed on 11 Aug 2025, ended on 1 Sep 2026 after Craig Oduya gave written notice on 6 Jul 2026.

Active users fell from 14 to 5 (-64%) and questions asked from 240 to 60 (-75%) in the four months to September 2026. Over the last 12 months one unnamed user asked 26% of questions and Paul Rigby, the last active admin, 9%.

Reporting is moving to an in-house Microsoft platform, and double-counted repairs jobs eroded trust. The records do not show BB-Demo confirming access removal and deletion under the executed DPA, and the CRM still names Natalie Eze as CSM.

Tom Ashdown should send Helen Marsden written confirmation of access removal, DPA deletion and the completed handover pack by 9 Oct 2026. A clean exit keeps a later win-back possible.

AI · claude-opus-5-5 · 11 Oct 2026

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ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£25k£50kSep 24Jan 25May 25Sep 25Jan 26May 26Sep 26newchurn£0k£0kSep 24: Contracted ARR £44k; Invoiced ARR £44kOct 24: Contracted ARR £44k; Invoiced ARR £44kNov 24: Contracted ARR £44k; Invoiced ARR £44kDec 24: Contracted ARR £44k; Invoiced ARR £44kJan 25: Contracted ARR £44k; Invoiced ARR £44kFeb 25: Contracted ARR £44k; Invoiced ARR £44kMar 25: Contracted ARR £44k; Invoiced ARR £44kApr 25: Contracted ARR £44k; Invoiced ARR £44kMay 25: Contracted ARR £44k; Invoiced ARR £44kJun 25: Contracted ARR £44k; Invoiced ARR £44kJul 25: Contracted ARR £44k; Invoiced ARR £44kAug 25: Contracted ARR £44k; Invoiced ARR £44kSep 25: Contracted ARR £44k; Invoiced ARR £44kOct 25: Contracted ARR £44k; Invoiced ARR £44kNov 25: Contracted ARR £44k; Invoiced ARR £44kDec 25: Contracted ARR £44k; Invoiced ARR £44kJan 26: Contracted ARR £44k; Invoiced ARR £44kFeb 26: Contracted ARR £44k; Invoiced ARR £44kMar 26: Contracted ARR £44k; Invoiced ARR £44kApr 26: Contracted ARR £44k; Invoiced ARR £44kMay 26: Contracted ARR £44k; Invoiced ARR £44kJun 26: Contracted ARR £44k; Invoiced ARR £44kJul 26: Contracted ARR £44k; Invoiced ARR £44kAug 26: Contracted ARR £44k; Invoiced ARR £44kSep 26: Contracted ARR £0k; Invoiced ARR £0k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_007.
Show the figures as a table
Contracted ARRInvoiced ARR
Sep 24£44k£44k
Oct 24£44k£44k
Nov 24£44k£44k
Dec 24£44k£44k
Jan 25£44k£44k
Feb 25£44k£44k
Mar 25£44k£44k
Apr 25£44k£44k
May 25£44k£44k
Jun 25£44k£44k
Jul 25£44k£44k
Aug 25£44k£44k
Sep 25£44k£44k
Oct 25£44k£44k
Nov 25£44k£44k
Dec 25£44k£44k
Jan 26£44k£44k
Feb 26£44k£44k
Mar 26£44k£44k
Apr 26£44k£44k
May 26£44k£44k
Jun 26£44k£44k
Jul 26£44k£44k
Aug 26£44k£44k
Sep 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26

Headroom on the Growth tier, Sep 2026: 5 of 40 included users; 5 of 8 included connectors.

Active users · Sep 26
5down 6 vs Jun 26of 40 included on the tier
Questions asked · Sep 26
60down 120 vs Jun 26
Connectors configured · Sep 26
5level vs Jun 26of 8 included on the tier
Active admins · Sep 26
1down 1 vs Jun 26
Data volume · Sep 26
0.0 GBdown 16.1 GB vs Jun 26
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersIncluded users (40)Right axisQuestions asked
00201,000402,000Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26560Sep 24: Included users (40) 40; Questions asked 212Oct 24: Included users (40) 40; Questions asked 589Nov 24: Included users (40) 40; Questions asked 957Dec 24: Included users (40) 40; Questions asked 885Jan 25: Included users (40) 40; Questions asked 1,349Feb 25: Included users (40) 40; Questions asked 1,379Mar 25: Included users (40) 40; Questions asked 1,322Apr 25: Included users (40) 40; Questions asked 1,343May 25: Included users (40) 40; Questions asked 1,337Jun 25: Included users (40) 40; Questions asked 1,356Jul 25: Included users (40) 40; Questions asked 1,564Aug 25: Included users (40) 40; Questions asked 820Sep 25: Active users 31; Included users (40) 40; Questions asked 610Oct 25: Active users 29; Included users (40) 40; Questions asked 564Nov 25: Active users 27; Included users (40) 40; Questions asked 518Dec 25: Active users 25; Included users (40) 40; Questions asked 471Jan 26: Active users 22; Included users (40) 40; Questions asked 425Feb 26: Active users 20; Included users (40) 40; Questions asked 379Mar 26: Active users 18; Included users (40) 40; Questions asked 332Apr 26: Active users 16; Included users (40) 40; Questions asked 286May 26: Active users 14; Included users (40) 40; Questions asked 240Jun 26: Active users 11; Included users (40) 40; Questions asked 180Jul 26: Active users 8; Included users (40) 40; Questions asked 120Aug 26: Active users 5; Included users (40) 40; Questions asked 60Sep 26: Active users 5; Included users (40) 40; Questions asked 60
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. Latest (Sep 26): Active users 5; Questions asked 60. Basis: product usage, facts.usage_monthly:org_007, signals:org_007.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (8)Active adminsRight axisData volume
00.0 GB420.0 GB840.0 GBSep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26510.0 GBSep 24: Connectors configured 4; Included connectors (8) 8; Data volume 19.7 GBOct 24: Connectors configured 5; Included connectors (8) 8; Data volume 25.1 GBNov 24: Connectors configured 6; Included connectors (8) 8; Data volume 30.8 GBDec 24: Connectors configured 6; Included connectors (8) 8; Data volume 31.4 GBJan 25: Connectors configured 6; Included connectors (8) 8; Data volume 32.0 GBFeb 25: Connectors configured 6; Included connectors (8) 8; Data volume 32.5 GBMar 25: Connectors configured 6; Included connectors (8) 8; Data volume 33.1 GBApr 25: Connectors configured 6; Included connectors (8) 8; Data volume 33.7 GBMay 25: Connectors configured 6; Included connectors (8) 8; Data volume 34.3 GBJun 25: Connectors configured 6; Included connectors (8) 8; Data volume 34.9 GBJul 25: Connectors configured 6; Included connectors (8) 8; Data volume 35.5 GBAug 25: Connectors configured 6; Included connectors (8) 8; Data volume 36.1 GBSep 25: Connectors configured 6; Included connectors (8) 8; Active admins 3; Data volume 36.5 GBOct 25: Connectors configured 6; Included connectors (8) 8; Active admins 3; Data volume 36.9 GBNov 25: Connectors configured 6; Included connectors (8) 8; Active admins 3; Data volume 36.9 GBDec 25: Connectors configured 6; Included connectors (8) 8; Active admins 3; Data volume 34.6 GBJan 26: Connectors configured 6; Included connectors (8) 8; Active admins 2; Data volume 32.2 GBFeb 26: Connectors configured 6; Included connectors (8) 8; Active admins 2; Data volume 30.0 GBMar 26: Connectors configured 5; Included connectors (8) 8; Active admins 2; Data volume 22.9 GBApr 26: Connectors configured 5; Included connectors (8) 8; Active admins 2; Data volume 20.7 GBMay 26: Connectors configured 5; Included connectors (8) 8; Active admins 2; Data volume 18.4 GBJun 26: Connectors configured 5; Included connectors (8) 8; Active admins 2; Data volume 16.1 GBJul 26: Connectors configured 5; Included connectors (8) 8; Active admins 1; Data volume 11.3 GBAug 26: Connectors configured 5; Included connectors (8) 8; Active admins 1; Data volume 5.7 GBSep 26: Connectors configured 5; Included connectors (8) 8; Active admins 1; Data volume 0.0 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 5; Active admins 1; Data volume 0.0 GB. Basis: product usage, facts.usage_monthly:org_007, signals:org_007.
Usagemade from

Documents

Updated 9 Oct 26

24 documents in 8 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • other
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Calderbrook Housing Group's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 171 AI summaries of 177 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 15 staff (0 with an AI write-up), shown on 16 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations75
People at customers290
BB-Demo staff40
Calls784
Email threads1,169
Support tickets449
Documents477
Deals117
Invoices101
Events49
News items56

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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