B-Brain Summary
Executive overview
Current to 11 Oct 26Contracted ARR is £1,220,300. Eight renewals in the next 90 days are worth £303,300 today and £316,000 at renewal. Six customers are AtRisk. CRM ARR exceeds the invoiced run rate by £140,109, and £12,759 of that is unexplained.
Contracted ARR is £1,220,300 across 25 customers, with 6 churned and 44 prospects.
Renewals: 8 fall between 9 Oct 2026 and 7 Jan 2027, worth £303,300 today and £316,000 at renewal prices. Hollins Tarrant ranks first, with active users down 79% from their peak.
Reconciliation: CRM ARR is £1,359,650 against an invoiced run rate of £1,219,541, a gap of £140,109.
One duplicate record, two churned organisations still marked customer and two CRM deal amounts that differ from the executed order forms explain it. £12,759 remains unexplained.
Statuses are BB-Demo's judgement:
- AtRisk: Brackwell Freight Ltd, Veldmaat Payments, Hollins Tarrant, Dunholm Precision, Clonvara Insurance Services, Maelbeek Assurances.
- Watch: Harrowden Foods, Quaystead Marine Services, Silverbeck Energy Services, Lindqvarn Retail.
- Growing: Fenmoor Specialty Underwriting, Tallowfield Health Partners.
Money: Veldmaat Payments holds the only disputed invoice, £12,500 and 65 days overdue.
Key numbers
Updated 9 Oct 26Deals and documents
Updated 9 Oct 26| Measure | Value |
|---|---|
| Open deals | 25 |
| Open pipeline | 1,474,000 |
| Renewals in 90 days | 8 |
| Drafts on open deals | 11 |
| Documents | 477 |
This week
Current to 11 Oct 26Thirteen calls are booked from 12 Oct 2026 to 16 Oct 2026, led by renewal calls with Brackwell Freight Ltd and Harrowden Foods. Most next steps fell due on 9 Oct 2026, and Veldmaat Payments holds a disputed invoice 65 days overdue.
- Brackwell Freight Ltd: renewal calls 12 Oct 2026 at 12:00 and 13 Oct 2026 at 09:45.
- Harrowden Foods: renewal calls 12 Oct 2026 at 13:30 and 14:15.
- Marrowby Foods: proposal call 12 Oct 2026 at 10:15.
- Ardcarne Life Assurance: onboarding 13 Oct 2026 at 10:15.
- Ravensholt Capital: proposal call 13 Oct 2026 at 15:15.
- Quintrell Lending: discovery 13 Oct 2026 at 15:30.
- Lornefield Pensions Administration: win-back discovery 13 Oct 2026 at 16:00.
- Fenmoor Specialty Underwriting: negotiation 14 Oct 2026 at 09:45.
- Kilcarra Medical: negotiation 14 Oct 2026 at 15:30.
- Halberd Point Insurance: proposal call 14 Oct 2026 at 16:15.
- Ashtonbury Housing: demo 16 Oct 2026 at 15:30.
- Veldmaat Payments: £12,500 invoice disputed, 65 days overdue.
Last seven days
Updated 9 Oct 26
9 Oct 2026 Hollowmere Care Group how_to ticket (high)
9 Oct 2026 Copperwick Logistics / BB-Demo – Qbr
9 Oct 2026 Ardcarne Life Assurance feature_request ticket (low)
8 Oct 2026 Lindqvarn Retail data_quality ticket (normal)
7 Oct 2026 Scheldevaart Logistics / BB-Demo – Discovery
7 Oct 2026 Harbrook Utility Services / BB-Demo – Discovery
7 Oct 2026 Fenmoor Specialty Underwriting performance ticket (normal)
6 Oct 2026 Veldmaat Payments – Renewal opened
6 Oct 2026 Lornefield Pensions Administration – Win Back opened- 6 Oct 2026 Lornefield Pensions Administration / BB-Demo – Win Back
- 6 Oct 2026 Lornefield Pensions Administration / BB-Demo – Win Back
- 6 Oct 2026 Lindqvarn Retail feature_request ticket (normal)
6 Oct 2026 Harrowden Foods – Renewal opened- 6 Oct 2026 Ardcarne Life Assurance / BB-Demo – Kickoff
5 Oct 2026 Tanjong Arc Logistics / BB-Demo – Proposal
5 Oct 2026 Kilcarra Medical / BB-Demo – Negotiation
5 Oct 2026 Hollins Tarrant – Renewal opened- 5 Oct 2026 Ardcarne Life Assurance data_quality ticket (normal)
- 5 Oct 2026 Ardcarne Life Assurance / BB-Demo – Kickoff
4 Oct 2026 Quintrell Lending – New opened- 5 Aug 2026 Veldmaat Payments INV-003-0004 overdue since 2026-08-05
Last 5 working days
Next 5 working days
All upcoming calls
Thu 15 Oct
No calls.
Fri 16 Oct
Actions
Current to 11 Oct 26One action per organisation. Most fall due on 9 Oct 2026, the as-of date, led by renewal and save work at Brackwell Freight Ltd, Veldmaat Payments and Hollins Tarrant. Eight later actions run to 31 Oct 2026.
Due 9 Oct 2026, the as-of date. The renewal and save actions lead:
- Marcus Bell: value pack to Gareth Whitlam, Brackwell Freight Ltd.
- Elena Novak: credit note and service credit answer to Joost Verbeek, Veldmaat Payments.
- Marcus Bell: Hollins Tarrant CRM connector fixed with Jenna Price.
- Amara Obi: usage pack to Rajesh Mistry, Harrowden Foods.
- Tom Ashdown: priced expansion offer to Richard Thorne, Fenmoor Specialty Underwriting.
The other 9 Oct 2026 actions are win-back or proposal notes, mostly from Tom Ashdown, Lewis Kerr and Jordan Pike.
- 13 Oct 2026: Ollie Pearson, Ardcarne Life Assurance; Lewis Kerr, Ravensholt Capital.
- 15 Oct 2026: Marcus Bell, Brannock Medical Supplies; Jordan Pike, Tallowfield Health Partners; Tom Ashdown, Maison Vercourt.
- 23 Oct 2026: Lewis Kerr, Clonvara Insurance Services.
- 27 Oct 2026: Daniel Okafor, Dunholm Precision QBR.
- 31 Oct 2026: Tom Ashdown, Brakkevoort Logistics.
News touching our accounts
8 Oct 2026 Wrenfield Property Management Integrates Resident Data Systems- 15 Sep 2026 Harbrook Utility Services expands operational footprint
- 7 Sep 2026 Fenmoor to launch two new specialty lines in 2027
17 Aug 2026 Marlstone Legal Introduces Integrated Client Data Platform- 10 Aug 2026 Harrowden Foods wins five-year own-label contract with national supermarket chain
16 Jul 2026 Clonvara Insurance Services announces partnership
19 Jun 2026 Fosdyke Packaging Strengthens Senior Leadership- 18 Jun 2026 Hollins Tarrant restructures permanent recruitment team as hiring slows
21 May 2026 Brackwell Freight announces partnership to strengthen retail contract services
15 Apr 2026 Strathcorran Renewables announces financial results
Key risks
Current to 11 Oct 26Twelve organisations carry hard signals. BB-Demo rates six AtRisk, led by Brackwell Freight Ltd with six signals; four are on Watch, mostly over renewal price rises; two Lost accounts still show as customers in the CRM.
Statuses are BB-Demo's judgement.
- Brackwell Freight Ltd, AtRisk: champion left, one admin, users down, records flat, CRM duplicate, price rise. Renewal at risk.
- Veldmaat Payments, AtRisk: disputed invoice 65 days overdue, price rise. Renewal at risk.
- Hollins Tarrant, AtRisk: users down, records flat, price rise. Renewal at risk.
- Dunholm Precision, AtRisk: champion left, one admin, CRM duplicate. Renewal at risk.
- Clonvara Insurance Services, AtRisk: champion left, one admin, price rise. Renewal at risk.
- Lornefield Pensions Administration, Lost: CRM still shows a customer. Clouds the win-back.
- Harrowden Foods, Watch: price rise at renewal.
- Quaystead Marine Services, Watch: price rise at renewal.
- Silverbeck Energy Services, Watch: price rise at renewal.
- Fairhallow Travel, Lost: CRM still shows a customer. Clouds any win-back.
- Lindqvarn Retail, Watch: champion left. Risks the next engagement and renewal.
- Maelbeek Assurances, AtRisk: champion left. Renewal at risk.
Support tickets
Updated 9 Oct 26Renewals in the next 90 days
Current to 11 Oct 26Eight renewals fall by 7 Jan 2027, worth £303,300 today and £316,000 at renewal prices. Hollins Tarrant and Brackwell Freight Ltd lead on falling use, and Clonvara Insurance Services renews first, on 1 Nov 2026.
Eight renewals fall by 7 Jan 2027: £303,300 today and £316,000 at renewal prices.
- Hollins Tarrant, 4 Jan 2027: £19,500 to £22,000. Active users -79% from peak; Rob Ellery says use stopped after the Salesforce move.
- Brackwell Freight Ltd, 1 Dec 2026: £44,000 to £50,000. Champion gone, one admin left, Gareth Whitlam resists a rise.
- Clonvara Insurance Services, 1 Nov 2026: £46,800 to £50,000. Brendan Moran questions 40 licences; no renewal order form exists.
- Dunholm Precision, 1 Dec 2026: £51,000 today, £50,000 at renewal. Ruth Ackroyd's user is deactivated; Stuart Kenyon will not pay more for falling use.
- Veldmaat Payments, 5 Jan 2027: £45,000 to £50,000. An over-billed invoice is disputed and 65 days overdue.
- Silverbeck Energy Services, 1 Dec 2026: £19,500 to £22,000. Usage is flat; the main hands-on user left.
- Quaystead Marine Services, 1 Jan 2027: £19,500 to £22,000. Luke Oakes expects same terms; Asif Nuttall has not replied.
- Harrowden Foods, 5 Jan 2027: £58,000 today, £50,000 at renewal. Rajesh Mistry wants usage by team and cost per head.
Outside the window: Maelbeek Assurances (1 Feb 2027), Wexmoor Property Group (2 Feb 2027) and fifteen later renewals.
Renewing
Updated 9 Oct 26- 4 Jan 2027 Hollins Tarrant
- 1 Dec 2026 Brackwell Freight Ltd
- 1 Nov 2026 Clonvara Insurance Services
1 Dec 2026 Dunholm Precision- 5 Jan 2027 Veldmaat Payments
1 Dec 2026 Silverbeck Energy Services
1 Jan 2027 Quaystead Marine Services- 5 Jan 2027 Harrowden Foods
Who needs a call
Current to 11 Oct 26Forty calls ranked by score. The top five are renewal or save calls on accounts BB-Demo judges AtRisk: Veldmaat Payments, Brackwell Freight Ltd, Hollins Tarrant, Clonvara Insurance Services and Maelbeek Assurances. Marcus Bell carries eight calls.
Forty calls are ranked by score. The top five sit on accounts BB-Demo judges AtRisk.
- Elena Novak calls Joost Verbeek at Veldmaat Payments: credit note and service credit answer before 23 Oct 2026.
- Marcus Bell calls Gareth Whitlam at Brackwell Freight Ltd: usage and value pack before 12 Oct 2026.
- Marcus Bell calls Jenna Price at Hollins Tarrant: fix the CRM connector before 19 Oct 2026.
- Lewis Kerr calls Brendan Moran at Clonvara Insurance Services: right-sized Growth options by 23 Oct 2026.
- Marcus Bell calls Elise Claes at Maelbeek Assurances: a new champion and a second admin.
Marcus Bell carries eight calls. Prospect calls follow, led by Nell Ashcombe's win-back paperwork for Lornefield.
Calls to make
Updated 9 Oct 26Watch · ARR £58,000 · renews 5 Jan 2027 · {'crm_arr': 58000, 'differs': True}
Watch: Harrowden Foods holds Growth at £50,000 plus a signed £8,000 user add-on, renewing on 5 Jan 2027. Usage records rise, but the QBR cited low use and Rajesh Mistry wants usage by team and cost per head first.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £51,000 · renews 1 Dec 2026 · {'crm_arr': 58000, 'differs': True}
AtRisk: champion Ruth Ackroyd lost her platform user on 29 Jun 2026, Stuart Kenyon refuses to pay more for falling use, and the £51,000 Growth term ends 30 Nov 2026 with a £58,000 proposal unsigned.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £46,800 · renews 1 Nov 2026 · {'crm_arr': 46800, 'differs': True}
AtRisk: Clonvara's Growth renewal is due 1 Nov 2026 with no order form. The COO questions 40 licences and the £55,000 deal against £46,800, the champion's account is deactivated and one admin remains. Invoices are paid within terms, so this is value risk.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £45,000 · renews 5 Jan 2027 · {'crm_arr': 50000, 'differs': False}
AtRisk: Veldmaat Payments renews in 88 days, with the CRM renewal deal at £50,000 against £45,000 contracted. An over-billed invoice is disputed and 65 days overdue, and Joost Verbeek will not discuss renewal until it and the service credit answer are closed.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £44,000 · renews 1 Dec 2026 · {'crm_arr': 88000, 'differs': True}
AtRisk: Brackwell Freight Ltd renews on 1 Dec 2026 at a proposed £50,000 against £44,000 today. Questions asked fell from 520 to 190 (-63%), the champion has left, and the Finance Director wants usage in writing before any renewal talk.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £19,500 · renews 4 Jan 2027 · {'crm_arr': 19500, 'differs': False}
AtRisk: Hollins Tarrant's £19,500 Starter subscription renews on 4 Jan 2027 at £22,000 while active users fell from 7 to 3. Rob Ellery says the team stopped using the brain after the Salesforce move, so Marcus Bell must restore the connectors before the 19 Oct 2026 call.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']