Logos, ARR and Deals
Commentary
Current to 11 Oct 26ARR fell £44,000 in the month to 30 Sep 2026 as one logo left, though 12-month growth stays at 74.5%. Retention is the gap to watch: gross 73.8% and net 90.8% sit below their illustrative targets.
As at 9 Oct 2026, contracted ARR was £1,095,300 across 24 logos at 30 Sep 2026, up 74.5% over 12 months but down from £1,139,300 a month earlier.
What moved: In the month to 30 Sep 2026 one logo was lost, taking £44,000 off ARR and giving growth of -3.9%. Over 12 months land was £525,300 and expand £106,800, against £164,650 lost.
Against target: ARR growth of 74.5% is outside tolerance and favourable, and average ARR of £45,638 is on target. ARR, customers, logo retention, gross retention and net retention are outside tolerance and unfavourable.
Watch: 12-month gross retention is 73.8% and net retention 90.8%, so look at whether losses continue after 30 Sep 2026. Land and expand were £0 in the latest month.
One point per point; the dot and figure at the right end are the latest value. Each point compares a month end with the same month a year earlier; 24 month ends to 30 Sep 26.
Each column is a month end: flows over the period chosen to it, stocks at it; money in £000s; ratios are plain ratios over the period, never annualised, so they are read green or red against their illustrative targets only over 12 months.
Logos are read on the right axis, as a count, and ARR on the left, in pounds: the two move together but on different scales. The line steps because the figure holds until it changes. Every month end since the first customer; the matrix above shows the last 13.