Calderbrook Housing Group / B-Brain – Renewal
Callcompleted
Calderbrook Housing Group: documents · 2026-06-15 10:30
Craig Oduya, Director of Digital and Data, set out a direction to one in-house platform with an exit route from every contract and committed to nothing. Tom Ashdown offered written notice terms and seat and term options.
What was said
What this says
Current to 11 Oct 26Craig Oduya, Director of Digital and Data, set out a direction to one in-house platform with an exit route from every contract and committed to nothing. Tom Ashdown offered written notice terms and seat and term options.
What happened: Craig Oduya framed the call around a platform strategy of fewer suppliers and an exit route from every contract. He called it a direction, not a decision, and said he was not committing to anything.
Customer view: Helen Marsden said the brain gave her team credibility and same-day answers, but is not used by everybody. Craig summed it up as value to one team.
Commercial: Tom Ashdown said the Growth subscription is at £44,000 a year, that the renewal sits on the newer price book, and that he would send notice clauses and options on seats and term. The CRM date of 6 Jul 2026 was his placeholder.
Watch: Craig wants notice terms, the data position and no silent renewal in writing. The call does not show the outcome after 2 Sep 2026.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown to send the order form notice and termination clauses and options on seats and term with confirmed figures.
- Amara Obi to send the arrears and repairs comparison section by section, the board pack mapping, the connector list, the user list and a handover note.
- Amara to book half an hour with Helen's team and an invite for after the platform review.
Risks
Current to 9 Oct 26- Craig Oduya's platform strategy treats every contract as something to exit, and he will not commit to the renewal.
- A small group of users carries the questions, so if they stop the brain looks unneeded.
- Craig does not want effort spent extending a tool under review, which limits adoption work.
Opportunities
Current to 9 Oct 26- Tom Ashdown can offer a renewal that follows the customer's phased plan, with options on seats and term.
- A value summary built around the board pack sections the brain feeds gives Craig a structured case.