Harrowden Foods logo

Harrowden Foods

Watch£58,000Renews 5 Jan 27Renewal_open · £58,000/yr
made from

AI facts

Current to 11 Oct 26

Harrowden Foods holds Growth at £50,000 a year from 5 Jan 2026 to 4 Jan 2027 under the executed order form, plus a signed twenty-user add-on at £8,000 a year, co-termed. Active users rose from 40 in May 2026 to 58 in September 2026 (45%), against 60 licensed. The renewal notice of 6 Oct 2026 quotes £58,000, and an £8,000 user add-on proposal is open, with a decision targeted for 30 Oct 2026. A duplicate search results ticket is open.

Read from 30 calls · 53 email threads · 12 tickets · 1 news items · 4 deals · 3 people · 18 documents, newest 6 Oct 26

AImade from

AI opinion

Current to 11 Oct 26

Watch, because the renewal is 88 days away and Rajesh Mistry has made it conditional on usage by team and cost per head. Usage data is rising and invoices are paid within terms, but the QBR calls report low active use. Opportunity: planner seats.

SignalsDocument roll-upHarrowden Foods - Order Form (signed)Your Growth subscription renewalHarrowden Foods / BB-Demo – QbrSearch duplicates for retailer accounts

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Amara Obi sends Rajesh Mistry and Gemma Holt a reconciled usage-by-team, top-askers and cost-per-head pack, with free seats against the planner request, before the 12 Oct 2026 renewal call. renewal
Who
Amara Obi Amara Obi
When
this_week by 9 Oct 2026
Why
Amara Obi should send Rajesh Mistry one reconciled usage-by-team and cost-per-head pack before the 12 Oct 2026 renewal call. He will not discuss the £58,000 renewal without it, and the QBR and monthly usage figures disagree.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryFood manufacturingSource: CRM company record
  • Websiteharrowden.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLeicesterSource: CRM company record
  • Size1,600 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive · CSM Amara Obi
  • Customer since5 Jan 2026Source: first executed order form ctr_009_01, signed 12 Dec 2025 · Growth tier · In the CRM since 19 Sep 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateWatchSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£58,000differsSource: executed order form ctr_009_02, 18 Jun 2026 to 4 Jan 2027 · CRM £58,000 · Invoiced run rate £54,405 · As of 9 Oct 2026 · The sources disagree
  • Next renewal5 Jan 2027Basis: order form ctr_009_02 ends 4 Jan 2027 · In 88 days · Renewal price £50,000 (+525%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term18 Jun 2026 to 4 Jan 2027Source: order form ctr_009_02 (expansion), signed 17 Jun 2026 · Billed annually · 60 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Open dealRenewal open · £58,000Source: CRM deal Harrowden Foods – Renewal · renewal deal · Expected close 24 Dec 2026 · Owner Lewis Kerr · 1 more open
  • Last contact8 Oct 2026Email: Your Growth subscription renewal · 1 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jan 2026 · 7 connectors configured
  • Licensed seats6058 active users in Sep 2026 · Order form ctr_009_02: 60 seats
Computedmade from

The story

Current to 11 Oct 26
Watch

Watch: Harrowden Foods holds Growth at £50,000 plus a signed £8,000 user add-on, renewing on 5 Jan 2027. Usage records rise, but the QBR cited low use and Rajesh Mistry wants usage by team and cost per head first.

Watch is the status for Harrowden Foods: Growth at £50,000 a year to 4 Jan 2027 under the executed order form, plus a signed £8,000 user add-on. The renewal falls on 5 Jan 2027, 88 days away, and the notice quotes £58,000.

Active users rose from 40 in May 2026 to 58 in September 2026 (45%) against 60 licensed, and questions from 1100 to 1900 (73%). Gemma Holt is champion and admin, and one unnamed user asked 19% of questions in the last 90 days.

The 1 Sep 2026 QBR cited under ten active users, and Rajesh Mistry will not discuss renewal without usage by team and cost per head. A duplicate search results ticket is open.

Amara Obi sends Rajesh a reconciled usage-by-team and cost-per-head pack by 9 Oct 2026, before the renewal call booked for 12 Oct 2026. Lewis Kerr drafts one co-termed renewal paper alongside it.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£30k£60kJan 26Mar 26May 26Jul 26Sep 26newexpansion£58k£54kJan 26: Contracted ARR £50k; Invoiced ARR £50kFeb 26: Contracted ARR £50k; Invoiced ARR £50kMar 26: Contracted ARR £50k; Invoiced ARR £50kApr 26: Contracted ARR £50k; Invoiced ARR £50kMay 26: Contracted ARR £50k; Invoiced ARR £50kJun 26: Contracted ARR £58k; Invoiced ARR £54kJul 26: Contracted ARR £58k; Invoiced ARR £54kAug 26: Contracted ARR £58k; Invoiced ARR £54kSep 26: Contracted ARR £58k; Invoiced ARR £54k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Contracted ARR £58k; Invoiced ARR £54k. Basis: accounting system, facts.arr_monthly:org_009.
Show the figures as a table
Contracted ARRInvoiced ARR
Jan 26£50k£50k
Feb 26£50k£50k
Mar 26£50k£50k
Apr 26£50k£50k
May 26£50k£50k
Jun 26£58k£54k
Jul 26£58k£54k
Aug 26£58k£54k
Sep 26£58k£54k
Accountingmade from

Platform usage

Updated 9 Oct 26

Headroom on the Growth tier, Sep 2026: 58 of 40 included users (at or over the allowance); 7 of 8 included connectors.

Active users · Sep 26
58up 10 vs Jun 26of 40 included on the tier
Questions asked · Sep 26
1,900up 600 vs Jun 26
Connectors configured · Sep 26
7level vs Jun 26of 8 included on the tier
Active admins · Sep 26
2level vs Jun 26
Data volume · Sep 26
84.0 GBup 4.4 GB vs Jun 26
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00301,000602,000Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 2660581,900Jan 26: Active users 12; Licensed seats 40; Included users (40) 40; Questions asked 300Feb 26: Active users 19; Licensed seats 40; Included users (40) 40; Questions asked 500Mar 26: Active users 26; Licensed seats 40; Included users (40) 40; Questions asked 700Apr 26: Active users 33; Licensed seats 40; Included users (40) 40; Questions asked 900May 26: Active users 40; Licensed seats 40; Included users (40) 40; Questions asked 1,100Jun 26: Active users 48; Licensed seats 60; Included users (40) 40; Questions asked 1,300Jul 26: Active users 55; Licensed seats 60; Included users (40) 40; Questions asked 1,500Aug 26: Active users 56; Licensed seats 60; Included users (40) 40; Questions asked 1,700Sep 26: Active users 58; Licensed seats 60; Included users (40) 40; Questions asked 1,900
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Active users 58; Licensed seats 60; Questions asked 1,900. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_009, signals:org_009.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (8)Active adminsRight axisData volume
00 GB450 GB8100 GBJan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26784 GB2Jan 26: Connectors configured 4; Included connectors (8) 8; Active admins 2; Data volume 39 GBFeb 26: Connectors configured 6; Included connectors (8) 8; Active admins 2; Data volume 63 GBMar 26: Connectors configured 6; Included connectors (8) 8; Active admins 2; Data volume 65 GBApr 26: Connectors configured 6; Included connectors (8) 8; Active admins 2; Data volume 66 GBMay 26: Connectors configured 6; Included connectors (8) 8; Active admins 2; Data volume 67 GBJun 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 80 GBJul 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 81 GBAug 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 83 GBSep 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 84 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 7; Active admins 2; Data volume 84.0 GB. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_009, signals:org_009.

Dated markers: Jan 2027 renewal within 120d price rise.

Usagemade from

Documents

Updated 9 Oct 26

18 documents in 6 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Harrowden Foods – Renewalrenewal_open£58,00024 Dec 2026
Harrowden Foods – Expansionproposal£8,00030 Oct 2026
CRMmade from

Open tickets

Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Harrowden Foods' pages are written from 6 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 114 AI summaries of 121 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 13 pages. 4 AI records in this trail are not yet analysed.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Harrowden Foods on watch AI record
      • Harrowden Foods – New entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_01:1 raw row
        • contracts/order_form_lines.csv ctr_009_01:2 raw row
        • contracts/order_forms.csv ctr_009_01 raw row
        • crm/deal_line_items.csv deal_009_01:1 raw row
        • crm/deal_line_items.csv deal_009_01:2 raw row
        • +7 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_02:1 raw row
        • contracts/order_forms.csv ctr_009_02 raw row
        • crm/deal_line_items.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:2 raw row
        • +3 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_stage_history.csv deal_009_03:1 raw row
        • crm/deal_stage_history.csv deal_009_03:2 raw row
        • crm/deals.csv deal_009_03 raw row
      • Harrowden Foods – Renewal entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_line_items.csv deal_009_04:1 raw row
        • crm/deal_line_items.csv deal_009_04:2 raw row
        • crm/deal_stage_history.csv deal_009_04:1 raw row
        • crm/deals.csv deal_009_04 raw row
      • Harrowden Foods contracts and open proposals AI record
      • INV-009-0001 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_001:1 raw row
        • accounting/invoices.csv inv_009_001 raw row
        • accounting/payments.csv pay_009_001 raw row
      • +86 more
  • ARR journey page block
    • facts.arr_monthly:org_009 facts table
      • Harrowden Foods – New entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_01:1 raw row
        • contracts/order_form_lines.csv ctr_009_01:2 raw row
        • contracts/order_forms.csv ctr_009_01 raw row
        • crm/deal_line_items.csv deal_009_01:1 raw row
        • crm/deal_line_items.csv deal_009_01:2 raw row
        • +7 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_02:1 raw row
        • contracts/order_forms.csv ctr_009_02 raw row
        • crm/deal_line_items.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:2 raw row
        • +3 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_stage_history.csv deal_009_03:1 raw row
        • crm/deal_stage_history.csv deal_009_03:2 raw row
        • crm/deals.csv deal_009_03 raw row
      • Harrowden Foods – Renewal entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_line_items.csv deal_009_04:1 raw row
        • crm/deal_line_items.csv deal_009_04:2 raw row
        • crm/deal_stage_history.csv deal_009_04:1 raw row
        • crm/deals.csv deal_009_04 raw row
      • INV-009-0001 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_001:1 raw row
        • accounting/invoices.csv inv_009_001 raw row
        • accounting/payments.csv pay_009_001 raw row
      • INV-009-0002 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_002:1 raw row
        • accounting/invoices.csv inv_009_002 raw row
        • accounting/payments.csv pay_009_002 raw row
      • +1 more
  • AI facts page block
    • Harrowden Foods on watch AI record
      • Harrowden Foods – New entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_01:1 raw row
        • contracts/order_form_lines.csv ctr_009_01:2 raw row
        • contracts/order_forms.csv ctr_009_01 raw row
        • crm/deal_line_items.csv deal_009_01:1 raw row
        • crm/deal_line_items.csv deal_009_01:2 raw row
        • +7 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • contracts/order_form_lines.csv ctr_009_02:1 raw row
        • contracts/order_forms.csv ctr_009_02 raw row
        • crm/deal_line_items.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:1 raw row
        • crm/deal_stage_history.csv deal_009_02:2 raw row
        • +3 more
      • Harrowden Foods – Expansion entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_stage_history.csv deal_009_03:1 raw row
        • crm/deal_stage_history.csv deal_009_03:2 raw row
        • crm/deals.csv deal_009_03 raw row
      • Harrowden Foods – Renewal entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • crm/deal_line_items.csv deal_009_04:1 raw row
        • crm/deal_line_items.csv deal_009_04:2 raw row
        • crm/deal_stage_history.csv deal_009_04:1 raw row
        • crm/deals.csv deal_009_04 raw row
      • Harrowden Foods contracts and open proposals AI record
      • INV-009-0001 entity
        • Harrowden Foods entity
          • accounting/customers.csv org_009 raw row
          • crm/companies.csv org_009 raw row
          • product_analytics/tenants.csv org_009 raw row
        • accounting/invoice_lines.csv inv_009_001:1 raw row
        • accounting/invoices.csv inv_009_001 raw row
        • accounting/payments.csv pay_009_001 raw row
      • +86 more
  • Contacts page block
    • Gemma Holt entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/contacts.csv per_0901:org_009 raw row
      • product_analytics/users.csv usr_009_001 raw row
    • Rajesh Mistry entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/contacts.csv per_0902:org_009 raw row
      • product_analytics/users.csv usr_009_003 raw row
    • Kelly Sharpe entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/contacts.csv per_0903:org_009 raw row
      • product_analytics/users.csv usr_009_002 raw row
  • Open deals page block
    • Harrowden Foods – Expansion entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/deal_stage_history.csv deal_009_03:1 raw row
      • crm/deal_stage_history.csv deal_009_03:2 raw row
      • crm/deals.csv deal_009_03 raw row
    • Harrowden Foods – Renewal entity
      • Harrowden Foods entity
        • accounting/customers.csv org_009 raw row
        • crm/companies.csv org_009 raw row
        • product_analytics/tenants.csv org_009 raw row
      • crm/deal_line_items.csv deal_009_04:1 raw row
      • crm/deal_line_items.csv deal_009_04:2 raw row
      • crm/deal_stage_history.csv deal_009_04:1 raw row
      • crm/deals.csv deal_009_04 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
                    made from

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask Brain in the header. Type a question, or pick one of the examples.

                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations75
                    People at customers290
                    BB-Demo staff40
                    Calls784
                    Email threads1,169
                    Support tickets449
                    Documents477
                    Deals117
                    Invoices101
                    Events49
                    News items56

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

                    Who to contact

                    Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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