Data quality: Duplicate customer contacts in Sainsbury account

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Harrowden Foods: documents · Data quality: Duplicate customer contacts in Sainsbury account

Customer identified duplicate customer records from a legacy system in the Sainsbury account that were degrading search quality. Olivia offered to run deduplication and re-sync.

Priority normal

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Current to 11 Oct 26

Customer identified duplicate customer records from a legacy system in the Sainsbury account that were degrading search quality. Olivia offered to run deduplication and re-sync.

Problem: Duplicate customer contacts from a previous system are cluttering the Sainsbury retailer account and making searches less useful. Handling: Olivia offered a practical solution - run deduplication on BB-Demo's side and re-sync, rather than requiring the customer to clean their CRM first. This reduces friction and demonstrates proactive support. Watch: This is a minor data quality issue but shows the customer cares about data cleanliness. The deduplication offers an opportunity to discuss ongoing data governance.

AI · claude-haiku-4-5-20251001 · 11 Oct 2026

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Details

Updated 9 Oct 26

Prioritynormal

Statusclosed

Categorydata_quality

Channelweb

First response (min)278

CSAT5

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created · Gemma Holt 7 Apr 2026 12:44
Hi, we've noticed duplicate customer records in one of our retailer accounts - looks like old contacts from a previous system that didn't get fully cleaned up before we connected to the brain. It's not breaking anything, but it's making searches messier than they should be. Can we run a deduplication on our side, or would it be better to clean it first in our CRM and then re-sync?
public_reply · Olivia Grant 7 Apr 2026 17:22
Hi Gemma, I'll sort that for you. I can run a deduplication on the account records and re-sync to give you clean data. Give me a few days and I'll have it cleaned up and let you know when it's done. Cheers, Olivia
status_change · Olivia Grant 17 Apr 2026 15:00
status_change · 21 Apr 2026 23:59

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