Lindqvarn Retail logo

Lindqvarn Retail

Watch£113,500Renews 1 Jun 27

AI facts

Current to 11 Oct 26

Lindqvarn Retail holds an Enterprise subscription at £113,500 a year for 160 licensed users, from 1 Jun 2026 to 31 May 2027, under the order form signed 6 May 2026. In September 2026 there were 133 active users, 6649 questions asked and 16 connectors. The renewal falls on 1 Jun 2027 at a renewal price of £125,000, and a check-in with Mats Eklund is booked for 22 Oct 2026. Karin Sjöberg's platform account was deactivated on 4 Sep 2026.

Read from 24 calls · 36 email threads · 32 tickets · 1 news items · 3 deals · 6 people · 16 documents, newest 8 Oct 26

AI opinion

Current to 11 Oct 26

Watch, because the champion signal fired: Karin Sjöberg's platform account was deactivated on 4 Sep 2026. Stale-data tickets and a missed P1 response hurt store-manager trust, though invoices are paid and questions recovered in September. Opportunity: dashboard templates for the e-commerce team.

AI · claude-opus-5-5 · 11 Oct 2026

Next step

Current to 11 Oct 26
What
Marcus Bell prepares a value, freshness and renewal-price briefing for Mats Eklund ahead of the booked check-in on 22 Oct 2026. renewal
Who
Marcus Bell Marcus Bell
When
this_week by 9 Oct 2026
Why
Marcus Bell should prepare a value, freshness and renewal-price briefing for Mats Eklund before the 22 Oct 2026 check-in. The champion is gone, the CFO contests price, and a support ticket wrongly told the customer £113,500 was locked in.

AI · claude-opus-5-5 · 11 Oct 2026

Profile

Updated 9 Oct 26
  • IndustryRetailSource: CRM company record
  • Websitelindqvarn.exampleSource: CRM company record
  • CountrySwedenSource: CRM company record · CRM code SE · Region EU
  • HQ cityStockholmSource: CRM company record
  • Size650 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Esther Quaye
  • Customer since1 Jun 2025Source: first executed order form ctr_026_01, signed 23 May 2025 · Enterprise tier · In the CRM since 17 Dec 2024
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateWatchSource: AI assessment · Written 11 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£113,500Source: executed order form ctr_026_03, 1 Jun 2026 to 31 May 2027 · CRM £113,500 · Invoiced run rate £113,500 · As of 9 Oct 2026
  • Next renewal1 Jun 2027Basis: order form ctr_026_03 ends 31 May 2027 · In 235 days · Renewal price £125,000 (+10.1%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Jun 2026 to 31 May 2027Source: order form ctr_026_03 (renewal), signed 6 May 2026 · Billed annually · 160 seats, 20 connectors
  • TierEnterpriseSource: the current order form
  • Last contact24 Aug 2026Call: Lindqvarn Retail / BB-Demo – Check In · 46 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jun 2025 · 16 connectors configured
  • Licensed seats160133 active users in Sep 2026 · Order form ctr_026_03: 160 seats
Computedmade from

The story

Current to 11 Oct 26
Watch

Watch: Lindqvarn Retail pays on time and usage held at 133 active users. But champion Karin Sjöberg's account was deactivated on 4 Sep 2026, and the CFO contests a renewal priced at £125,000 against £113,500 today.

Watch: Lindqvarn Retail holds an Enterprise subscription at £113,500 a year for 160 licensed users, 1 Jun 2026 to 31 May 2027, under the order form signed 6 May 2026. The renewal on 1 Jun 2027 is priced at £125,000.

Active users held at 133 from May to September 2026, and questions asked rose from 6213 to 6649 after an August dip to 3790. No user asks more than 8% of questions; Mats Eklund, the CFO, asks 6%.

Karin Sjöberg, the champion, lost her platform account on 4 Sep 2026 after stale-data tickets eroded store-manager trust. The 12 Aug 2026 P1 ticket missed its 30 min target, and a 28 Jul 2026 ticket wrongly said £113,500 was locked in.

Marcus Bell prepares a value, freshness and renewal-price briefing for Mats Eklund by 9 Oct 2026, ahead of the check-in booked for 22 Oct 2026.

AI · claude-opus-5-5 · 11 Oct 2026

ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£60k£120kJun 25Sep 25Dec 25Mar 26Jun 26Sep 26newexpansionexpansion£114k£114kJun 25: Contracted ARR £99k; Invoiced ARR £99kJul 25: Contracted ARR £99k; Invoiced ARR £99kAug 25: Contracted ARR £99k; Invoiced ARR £99kSep 25: Contracted ARR £99k; Invoiced ARR £99kOct 25: Contracted ARR £99k; Invoiced ARR £99kNov 25: Contracted ARR £99k; Invoiced ARR £99kDec 25: Contracted ARR £99k; Invoiced ARR £99kJan 26: Contracted ARR £99k; Invoiced ARR £99kFeb 26: Contracted ARR £103k; Invoiced ARR £100kMar 26: Contracted ARR £103k; Invoiced ARR £100kApr 26: Contracted ARR £103k; Invoiced ARR £100kMay 26: Contracted ARR £103k; Invoiced ARR £100kJun 26: Contracted ARR £114k; Invoiced ARR £114kJul 26: Contracted ARR £114k; Invoiced ARR £114kAug 26: Contracted ARR £114k; Invoiced ARR £114kSep 26: Contracted ARR £114k; Invoiced ARR £114k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Contracted ARR £114k; Invoiced ARR £114k. Basis: accounting system, facts.arr_monthly:org_026.
Show the figures as a table
Contracted ARRInvoiced ARR
Jun 25£99k£99k
Jul 25£99k£99k
Aug 25£99k£99k
Sep 25£99k£99k
Oct 25£99k£99k
Nov 25£99k£99k
Dec 25£99k£99k
Jan 26£99k£99k
Feb 26£103k£100k
Mar 26£103k£100k
Apr 26£103k£100k
May 26£103k£100k
Jun 26£114k£114k
Jul 26£114k£114k
Aug 26£114k£114k
Sep 26£114k£114k
Accountingmade from

Platform usage

Updated 9 Oct 26

Headroom on the Enterprise tier, Sep 2026: 133 of 150 included users; 16 of 20 included connectors.

Active users · Sep 26
133level vs Jun 26of 150 included on the tier
Questions asked · Sep 26
6,649down 293 vs Jun 26
Connectors configured · Sep 26
16level vs Jun 26of 20 included on the tier
Active admins · Sep 26
3level vs Jun 26
Data volume · Sep 26
32.6 GBup 1.5 GB vs Jun 26
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersLicensed seatsIncluded users (150)Right axisQuestions asked
001004,0002008,000Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26champion left6,649160133Jun 25: Licensed seats 150; Included users (150) 150; Questions asked 900Jul 25: Licensed seats 150; Included users (150) 150; Questions asked 1,931Aug 25: Licensed seats 150; Included users (150) 150; Questions asked 1,809Sep 25: Active users 103; Licensed seats 150; Included users (150) 150; Questions asked 4,948Oct 25: Active users 119; Licensed seats 150; Included users (150) 150; Questions asked 5,898Nov 25: Active users 125; Licensed seats 150; Included users (150) 150; Questions asked 5,956Dec 25: Active users 125; Licensed seats 150; Included users (150) 150; Questions asked 4,903Jan 26: Active users 125; Licensed seats 150; Included users (150) 150; Questions asked 6,159Feb 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,156Mar 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,475Apr 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 5,967May 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,213Jun 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,942Jul 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,741Aug 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 3,790Sep 26: Active users 133; Licensed seats 160; Included users (150) 150; Questions asked 6,649
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Active users 133; Licensed seats 160; Questions asked 6,649. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_026, signals:org_026.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (20)Active adminsRight axisData volume
00.0 GB1020.0 GB2040.0 GBJul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 2632.6 GB163Jun 25: Connectors configured 4; Included connectors (20) 20; Data volume 6.3 GBJul 25: Connectors configured 9; Included connectors (20) 20; Data volume 14.4 GBAug 25: Connectors configured 13; Included connectors (20) 20; Data volume 21.2 GBSep 25: Connectors configured 14; Included connectors (20) 20; Active admins 3; Data volume 23.3 GBOct 25: Connectors configured 15; Included connectors (20) 20; Active admins 3; Data volume 25.4 GBNov 25: Connectors configured 15; Included connectors (20) 20; Active admins 3; Data volume 25.9 GBDec 25: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 28.1 GBJan 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 28.6 GBFeb 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 29.1 GBMar 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 29.6 GBApr 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 30.1 GBMay 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 30.6 GBJun 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 31.1 GBJul 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 31.6 GBAug 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 32.1 GBSep 26: Connectors configured 16; Included connectors (20) 20; Active admins 3; Data volume 32.6 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 16; Active admins 3; Data volume 32.6 GB. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_026, signals:org_026.

Dated markers: Sep 2026 champion left.

Documents

Updated 9 Oct 26

16 documents in 6 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.

Open tickets

Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Lindqvarn Retail's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 109 AI summaries of 116 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 8 staff (0 with an AI write-up), shown on 12 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Lindqvarn Retail on watch AI record
      • Lindqvarn Retail – New entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_01:1 raw row
        • contracts/order_form_lines.csv ctr_026_01:2 raw row
        • contracts/order_forms.csv ctr_026_01 raw row
        • crm/deal_close_date_changes.csv deal_026_01:1 raw row
        • crm/deal_close_date_changes.csv deal_026_01:2 raw row
        • +9 more
      • Lindqvarn Retail – Expansion entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_02:1 raw row
        • contracts/order_forms.csv ctr_026_02 raw row
        • crm/deal_line_items.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:2 raw row
        • +3 more
      • Lindqvarn Retail – Renewal entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_03:1 raw row
        • contracts/order_form_lines.csv ctr_026_03:2 raw row
        • contracts/order_forms.csv ctr_026_03 raw row
        • crm/deal_line_items.csv deal_026_03:1 raw row
        • crm/deal_line_items.csv deal_026_03:2 raw row
        • +5 more
      • Lindqvarn Retail document roll-up AI record
      • INV-026-0001 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_001:1 raw row
        • accounting/invoices.csv inv_026_001 raw row
        • accounting/payments.csv pay_026_001 raw row
      • INV-026-0002 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_002:1 raw row
        • accounting/invoices.csv inv_026_002 raw row
        • accounting/payments.csv pay_026_002 raw row
      • +96 more
  • ARR journey page block
    • facts.arr_monthly:org_026 facts table
      • Lindqvarn Retail – New entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_01:1 raw row
        • contracts/order_form_lines.csv ctr_026_01:2 raw row
        • contracts/order_forms.csv ctr_026_01 raw row
        • crm/deal_close_date_changes.csv deal_026_01:1 raw row
        • crm/deal_close_date_changes.csv deal_026_01:2 raw row
        • +9 more
      • Lindqvarn Retail – Expansion entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_02:1 raw row
        • contracts/order_forms.csv ctr_026_02 raw row
        • crm/deal_line_items.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:2 raw row
        • +3 more
      • Lindqvarn Retail – Renewal entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_03:1 raw row
        • contracts/order_form_lines.csv ctr_026_03:2 raw row
        • contracts/order_forms.csv ctr_026_03 raw row
        • crm/deal_line_items.csv deal_026_03:1 raw row
        • crm/deal_line_items.csv deal_026_03:2 raw row
        • +5 more
      • INV-026-0001 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_001:1 raw row
        • accounting/invoices.csv inv_026_001 raw row
        • accounting/payments.csv pay_026_001 raw row
      • INV-026-0002 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_002:1 raw row
        • accounting/invoices.csv inv_026_002 raw row
        • accounting/payments.csv pay_026_002 raw row
      • INV-026-0003 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_003:1 raw row
        • accounting/invoices.csv inv_026_003 raw row
        • accounting/payments.csv pay_026_003 raw row
      • +1 more
  • AI facts page block
    • Lindqvarn Retail on watch AI record
      • Lindqvarn Retail – New entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_01:1 raw row
        • contracts/order_form_lines.csv ctr_026_01:2 raw row
        • contracts/order_forms.csv ctr_026_01 raw row
        • crm/deal_close_date_changes.csv deal_026_01:1 raw row
        • crm/deal_close_date_changes.csv deal_026_01:2 raw row
        • +9 more
      • Lindqvarn Retail – Expansion entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_02:1 raw row
        • contracts/order_forms.csv ctr_026_02 raw row
        • crm/deal_line_items.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:1 raw row
        • crm/deal_stage_history.csv deal_026_02:2 raw row
        • +3 more
      • Lindqvarn Retail – Renewal entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • contracts/order_form_lines.csv ctr_026_03:1 raw row
        • contracts/order_form_lines.csv ctr_026_03:2 raw row
        • contracts/order_forms.csv ctr_026_03 raw row
        • crm/deal_line_items.csv deal_026_03:1 raw row
        • crm/deal_line_items.csv deal_026_03:2 raw row
        • +5 more
      • Lindqvarn Retail document roll-up AI record
      • INV-026-0001 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_001:1 raw row
        • accounting/invoices.csv inv_026_001 raw row
        • accounting/payments.csv pay_026_001 raw row
      • INV-026-0002 entity
        • Lindqvarn Retail entity
          • accounting/customers.csv org_026 raw row
          • crm/companies.csv org_026 raw row
          • product_analytics/tenants.csv org_026 raw row
        • accounting/invoice_lines.csv inv_026_002:1 raw row
        • accounting/invoices.csv inv_026_002 raw row
        • accounting/payments.csv pay_026_002 raw row
      • +96 more
  • Contacts page block
    • Karin Sjöberg entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2601:org_026 raw row
      • product_analytics/users.csv usr_026_002 raw row
    • Mats Eklund entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2602:org_026 raw row
      • product_analytics/users.csv usr_026_004 raw row
    • Linnea Holm entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2603:org_026 raw row
      • product_analytics/users.csv usr_026_001 raw row
    • Johan Berglund entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2604:org_026 raw row
      • product_analytics/users.csv usr_026_003 raw row
    • Annika Lund entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2605:org_026 raw row
    • Erik Wallin entity
      • Lindqvarn Retail entity
        • accounting/customers.csv org_026 raw row
        • crm/companies.csv org_026 raw row
        • product_analytics/tenants.csv org_026 raw row
      • crm/contacts.csv per_2606:org_026 raw row
  • Open deals (not yet analysed) page block
  • Documents page block
    • +10 more
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations75
                    People at customers290
                    BB-Demo staff40
                    Calls784
                    Email threads1,169
                    Support tickets449
                    Documents477
                    Deals117
                    Invoices101
                    Events49
                    News items56

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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