Who they are
Insight
Current to 11 Oct 26Karin Sjöberg is Lindqvarn Retail's champion and platform admin, who drives use across customer service, e-commerce and stores. The CFO decides the renewal. Her platform account was deactivated on 4 Sep 2026 and the evidence does not show why.
Role: Head of Customer Insight in Stockholm, marked champion in the CRM and an admin on the platform since 1 Jun 2025. She is the day-to-day voice on usage across customer service, e-commerce and stores, and raises most tickets.
Influence: Mats Eklund, the CFO, is the renewal decision point and leaves usage to Karin. She argued against cutting scope on the 20 Apr 2026 call and wants growth to be careful.
Watch: Her platform account was deactivated on 4 Sep 2026, and the evidence does not show why. On 24 Aug 2026 she tied the usage fall to stale answers and asked for a written cause.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Head of Customer Insight | champion | karin.sjoberg@lindqvarn.example |
Activity
- 24 Aug 2026callLindqvarn Retail / B-Brain – Check In
- 19 Aug 2026email_threadCs thread, 2 messages
- 13 Aug 2026email_threadSupport thread, 4 messages
- 12 Aug 2026ticket026-0027
- 14 Jul 2026ticket026-0021
- 26 Jun 2026callLindqvarn Retail / B-Brain – Check In
- 24 Jun 2026email_threadCs thread, 2 messages
- 15 Jun 2026ticket026-0020
- 11 Jun 2026eventB-Brain Customer Day London
+32
- 6 Jun 2026email_threadEvent thread, 1 messages
- 21 May 2026email_threadCs thread, 3 messages
+2
- 20 May 2026callLindqvarn Retail / B-Brain – Qbr
+2
- 13 May 2026email_threadCs thread, 3 messages
- 27 Apr 2026ticket026-0017
- 20 Apr 2026callLindqvarn Retail / B-Brain – Renewal
+2
- 10 Apr 2026email_threadSupport thread, 4 messages
- 9 Apr 2026ticket026-0015
- 23 Mar 2026callLindqvarn Retail / B-Brain – Renewal
+2
- 6 Mar 2026ticket026-0011
- 2 Mar 2026dealLindqvarn Retail – Renewal
- 2 Feb 2026email_threadSales thread, 3 messages
+2
- 30 Jan 2026callLindqvarn Retail / B-Brain – Negotiation
+2
- 15 Jan 2026eventB-Brain webinar
+13
- 18 Dec 2025email_threadSales thread, 3 messages
- 16 Dec 2025callLindqvarn Retail / B-Brain – Proposal
- 9 Dec 2025email_threadSales thread, 2 messages
- 1 Dec 2025dealLindqvarn Retail – Expansion
- 18 Nov 2025email_threadCs thread, 1 messages
+2
- 17 Nov 2025callLindqvarn Retail / B-Brain – Qbr
+2
- 10 Nov 2025email_threadCs thread, 3 messages
- 20 Oct 2025callLindqvarn Retail / B-Brain – Check In
- 10 Oct 2025ticket026-0007
- 11 Sep 2025ticket026-0004
- 13 Aug 2025ticket026-0003
- 12 Aug 2025ticket026-0002
- 5 Aug 2025callLindqvarn Retail / B-Brain – Onboarding
- 22 Jul 2025callLindqvarn Retail / B-Brain – Onboarding
- 8 Jul 2025callLindqvarn Retail / B-Brain – Onboarding
- 19 Jun 2025callLindqvarn Retail / B-Brain – Onboarding
- 10 Jun 2025callLindqvarn Retail / B-Brain – Onboarding
- 4 Jun 2025callLindqvarn Retail / B-Brain – Kickoff
+2
- 23 Apr 2025email_threadSales thread, 2 messages
+2
- 23 Apr 2025callLindqvarn Retail / B-Brain – Negotiation
+2
- 24 Mar 2025callLindqvarn Retail / B-Brain – Proposal
- 6 Mar 2025email_threadSales thread, 4 messages
+1
- 5 Mar 2025callLindqvarn Retail / B-Brain – Demo
+1
- 3 Mar 2025email_threadSales thread, 2 messages
- 20 Feb 2025email_threadSales thread, 4 messages
+1
- 19 Feb 2025callLindqvarn Retail / B-Brain – Demo
+1
- 14 Feb 2025email_threadSales thread, 3 messages
- 20 Jan 2025email_threadSales thread, 3 messages
- 20 Jan 2025callLindqvarn Retail / B-Brain – Discovery
- 17 Dec 2024dealLindqvarn Retail – New