Lindqvarn Retail / B-Brain – Renewal
Callcompleted
Lindqvarn Retail: documents · 2026-04-20 13:45
On the 20 Apr 2026 renewal call, CFO Mats Eklund asked for a lower amount on the £113,500 deal and was told discounts end after a first term. He will not agree on the call and wants a one-page comparison of cost and return.
What was said
What this says
Current to 11 Oct 26On the 20 Apr 2026 renewal call, CFO Mats Eklund asked for a lower amount on the £113,500 deal and was told discounts end after a first term. He will not agree on the call and wants a one-page comparison of cost and return.
What happened: Amara Obi introduced herself as the new customer success manager on the 20 Apr 2026 renewal call. Mats Eklund, the CFO, set the agenda as the renewal terms.
Customer view: Mats asked what the return is and whether the amount can be lower. Tom Ashdown said discounts apply to a first term only, and Mats said he does not agree on this call.
Commercial: Tom put the deal at £113,500, in negotiation, aiming for signature by 6 May 2026. Karin Sjöberg cautioned against cutting scope while the stores are only starting.
Watch: Mats wants one page showing what he pays now, what he pays at renewal and what he gets. Active users dipped, and Amara will recheck at the end of next month.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown and Amara Obi send Mats Eklund one page comparing current cost, renewal cost and what each delivers.
- Amara Obi rechecks the user dip at the end of next month and reports back.
- Tom Ashdown aims for signature by 6 May 2026.
Risks
Current to 9 Oct 26- The CFO asked for a lower amount and no first-term discount is available, so the Enterprise renewal price is contested.
- Active users dipped and a new customer success manager has just taken the account.
- The CFO may push to trim scope, which Karin Sjöberg opposes.
Opportunities
Current to 9 Oct 26- Karin Sjöberg wants to deepen store usage, which supports keeping the full scope.
- A single usage and commercial page lets Amara Obi and Tom Ashdown make the value case on the CFO's terms.