Who they are
Insight
Current to 11 Oct 26Annika Lund is the accounts payable lead at Lindqvarn Retail. She handles invoicing details, PO references and payment terms on the Enterprise contract. She is not a price decision-maker, and none of her replies to billing threads are shown.
Role: Accounts Payable Lead, CRM role finance, based in Stockholm. She appears on negotiation and renewal calls to settle invoicing, not scope or price.
Influence: She asked for quarterly invoicing on the 23 Apr 2025 call, and on 30 Jan 2026 she needed a purchase order reference on the invoice and confirmed payment terms are fine. Price is decided by CFO Mats Eklund.
Watch: Billing threads for INV-026-0001, INV-026-0002, INV-026-0003 and INV-026-0004 show no reply from her, so PO numbers, receipt and payment are not confirmed there. Mailbox and PO questions remain open.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Accounts Payable Lead | finance | annika.lund@lindqvarn.example |
Activity
- 11 Jun 2026eventBB-Demo Customer Day London
+32
- 18 May 2026email_threadInvoice INV-026-0004 for Lindqvarn Retail
- 18 May 2026invoiceINV-026-0004
- 20 Apr 2026callLindqvarn Retail / BB-Demo – Renewal
+2
- 16 Apr 2026eventBB-Demo webinar
+11
- 23 Mar 2026callLindqvarn Retail / BB-Demo – Renewal
+2
- 24 Feb 2026eventRevenue leaders roundtable
+14
- 10 Feb 2026email_threadInvoice INV-026-0003 for Lindqvarn Retail
- 10 Feb 2026invoiceINV-026-0003
- 6 Feb 2026email_threadInvitation: Revenue leaders roundtable, London
- 2 Feb 2026email_threadNext steps on the expansion
+2
- 30 Jan 2026callLindqvarn Retail / BB-Demo – Negotiation
+2
- 23 Sep 2025eventRevenue leaders roundtable
+9
- 2 Jun 2025email_threadInvoice INV-026-0002 for your Enterprise subscription
- 2 Jun 2025invoiceINV-026-0002
- 27 May 2025email_threadInvoice INV-026-0001
- 27 May 2025invoiceINV-026-0001
- 23 Apr 2025email_threadFollowing up on our negotiation call
+2
- 23 Apr 2025callLindqvarn Retail / BB-Demo – Negotiation
+2
- 20 Mar 2025eventBB-Demo webinar
+9
- 21 Nov 2024eventBB-Demo webinar
+6