Tom Ashdown

Lindqvarn Retail / B-Brain – Negotiation

Callcompleted

Lindqvarn Retail: documents logo Lindqvarn Retail: documents · 2026-01-30 15:15

Negotiation of a small expansion at £1,216, co-terminus with the Enterprise contract. Lindqvarn wants it simple and did not push on discount. Mats Eklund said the customer success manager leaving affects his view of the renewal.

What was said

What this says

Current to 11 Oct 26

Negotiation of a small expansion at £1,216, co-terminus with the Enterprise contract. Lindqvarn wants it simple and did not push on discount. Mats Eklund said the customer success manager leaving affects his view of the renewal.

What happened: Tom Ashdown and Owen Tallis took the CFO, Karin Sjöberg and the accounts payable lead through the terms of the expansion. The teams want it, but in a smaller scope than first described.

Commercial: The addition ends with the Enterprise contract on 31 May 2026 and renews on 1 Jun 2026. Owen declined a discount, and Mats did not insist. Annika Lund needs a purchase order reference on the invoice and confirmed payment terms are fine.

Customer view: Esther, the customer success contact, left on the day of the call. Mats asked who the new contact is and said it affects his view of the renewal.

Watch: The evidence does not show whether the order form was signed by the 9 Feb 2026 target. No named successor was given on this call.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Co-terminus expansion, CSM handover
Importance
upsell
Sentiment
mixed
Voice
decision-maker

Who was there

B-Brain

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the order form wording to Mats and Karin early the following week, with the purchase order question flagged for Annika.
  • Tom and Owen Tallis to name a new customer success contact before the renewal.

Risks

Current to 9 Oct 26
  • The customer success contact left on the day of the call and no successor was named, which the CFO said affects his view of the renewal.
  • The expansion scope shrank from what was first described, so the addition is small.

Opportunities

Current to 9 Oct 26
  • A clean co-terminus addition brings the expansion into the single Enterprise renewal conversation on 1 Jun 2026.

Transcript

Not yet analysedThe transcript has not been written yet.

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