Tom Ashdown

Lindqvarn Retail / B-Brain – Negotiation

Callcompleted

Lindqvarn Retail: documents logo Lindqvarn Retail: documents · 2025-04-23 11:15

Owen Tallis joined to settle terms for the £129k Enterprise deal. Mats Eklund said the figure is above plan and asked for a reduction. Owen offered first-term flexibility only. Signature target is 23 May 2025.

What was said

What this says

Current to 11 Oct 26

Owen Tallis joined to settle terms for the £129k Enterprise deal. Mats Eklund said the figure is above plan and asked for a reduction. Owen offered first-term flexibility only. Signature target is 23 May 2025.

What happened: Owen held the total, citing the fixed implementation fee, and offered first-term flexibility only. He said no discount would carry into year two.

Customer view: Mats said the figure is more than the plan assumed and asked for revised numbers in writing. He signs and will reply within a week. Karin said the security review went well.

Commercial: Annika Lund asked for quarterly invoicing, which Owen could not yet promise. Karin asked for the connectors to be named in the order form, which carries a go-live commitment.

Watch: price is the open issue, and the customer expects the year-two position in writing.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Price negotiation, order form
Importance
neutral
Sentiment
mixed
Voice
decision-maker

Who was there

B-Brain

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown and Owen Tallis send revised numbers and the order form draft by the end of the week.
  • Mats Eklund replies on the terms within a week of receiving them.
  • Annika Lund sends the contracting entity and supplier details to Tom.

Risks

Current to 9 Oct 26
  • The CFO says the total is above plan and wants it reduced, so price could stall signature.
  • A first-term concession ends at renewal, so year two is a visible step up that Mats has already asked about.

Opportunities

Current to 9 Oct 26
  • Security review is complete and Mats confirmed he signs, with Karin sponsoring internally.
  • Quarterly invoicing on request could ease the payables team's preference for smaller payments.

Transcript

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