Lindqvarn Retail / BB-Demo – Check In
Callcompleted
Lindqvarn Retail: documents · 2025-10-20 12:30
Esther Quaye's 20 Oct 2025 check-in with Karin Sjöberg: active users roughly tripled, one high-priority ticket is with engineering, and Karin's CFO Mats wants a simple return view for the next review. Contract paid on time.
What was said
What this says
Current to 11 Oct 26Esther Quaye's 20 Oct 2025 check-in with Karin Sjöberg: active users roughly tripled, one high-priority ticket is with engineering, and Karin's CFO Mats wants a simple return view for the next review. Contract paid on time.
What happened: Esther covered one open high-priority ticket, usage, and a store-manager session. Karin said the ticket is not blocking anyone and the morning data is there when people start.
Customer view: Karin credited customer service, who no longer have to ask three people. She wants the brain anchored in stores, otherwise it stays a head office tool.
Commercial: Esther said the contract is ninety-nine thousand a year, invoiced and paid on time. An e-commerce person asked about another source, though Karin is not ready to discuss it.
Watch: Mats, the CFO, keeps asking what the return is. Esther committed to a one-page value view for next month's quarterly review.
Themes
Current to 9 Oct 26Theme
Usage growth, CFO value case
Importance
renewal
Sentiment
positive
Voice
decision-maker
Who was there
BB-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
Current to 9 Oct 26- Esther to chase engineering today on the high-priority ticket.
- Esther to prepare a one-page value view for the quarterly review next month.
- Karin to speak to two regional managers about a small store session.
Risks
Current to 9 Oct 26- The CFO, Mats, repeatedly asks for the return on the contract and needs a simple numbers-first value case.
- Use is concentrated in customer service, and the brain could stay a head office tool without stores.
Opportunities
Current to 9 Oct 26- A small store-manager walkthrough on store feedback could widen use well inside the 150 licences.
- An extra e-commerce data source may come later and appears to fit within the connector allowance.
Transcript
Esther Quaye NoneHello Karin, good afternoon. Can you hear me alright?
Karin Sjöberg NoneYes, hello Esther. Good afternoon. I hear you well. How are you? How is your week?- Esther Quaye NoneBusy but good, thank you. Very grey in London today. And you, how is Stockholm?
- Karin Sjöberg NoneAlso grey, and it is dark so early now. But the stores are busy, so we are happy.
- Esther Quaye NoneLovely. So, just so we're aligned, I thought we'd keep this a short check-in. Open tickets first, then usage, then anything you want to raise. Does that work?
- Karin Sjöberg NoneYes, that works.
- Esther Quaye NoneGreat. On tickets there is just one from the last month, and it is flagged high priority. I've logged it and engineering have it, and I'll chase engineering today. I don't want to promise you a date I can't control, but I'll tell you the moment I hear.
- Karin Sjöberg NoneUnderstood. Is it stopping anyone from working?
- Esther Quaye NoneNo, from what I can see people are working around it. It is an annoyance more than a blocker. But I'd still like it closed properly.
- Karin Sjöberg NoneGood. Then let us not worry. Please keep me informed and I will tell the team it is in hand.
- Esther Quaye NoneWill do. Right, usage. I've pulled the numbers and, honestly, they're the best part of this call. Active users have roughly tripled compared with the previous quarter.
- Karin Sjöberg NoneTripled. Mm. That is more than I expected.
- Esther Quaye NoneWe're averaging in the mid-thirties of people active in a typical month now. You have one hundred and fifty licences, so there is plenty of room, but it's a real change from where you started.
- Karin Sjöberg NoneI think it is the customer service team mostly. They found that they can ask about a customer segment and also see what the e-commerce side says. Before, they had to ask three people.
- Esther Quaye NoneThat's exactly the join-up you bought it for. Are the store managers in there yet, or is that still to come?
- Karin Sjöberg NoneA few. Not many. What do the stores say? That is my question every week. We should anchor this in the stores, otherwise it stays a head office tool.
- Esther Quaye NoneAgreed. Can I suggest something? If you give me a handful of store managers who are keen, I can run a short walkthrough for them, only on store feedback, nothing else. Keep it small.
- Karin Sjöberg NoneYes, I like that. Let us think about it together. I will speak to two regional managers and come back to you. I do not want to push it on them.
- Esther Quaye NoneNo, of course. I've logged that as an action on my side. Give me a second, I'm just noting it down.
- Karin Sjöberg NoneTake your time.
- Esther Quaye NoneDone. Thank you. Is there anything on the data side that's bothering you? Anything that has felt slow or out of date?
- Karin Sjöberg NoneNot that I have heard. The morning data is there when people start. One person from the e-commerce team asked if we could add another source later, but we are not ready to talk about it.
- Esther Quaye NoneThat's fine. When you are ready, tell me which system and I'll check what's possible within your plan. You're well inside your connector allowance, so it may be simple.
- Karin Sjöberg NoneGood. Also, my CFO, Mats, asked me last week how we show the value. He is always asking, what is the return. I would like to give him something simple for the next review.
- Esther Quaye NoneThat makes sense. For the quarterly review next month I'll put together a one-page view: who is asking questions, how that has grown, and a few examples your teams are proud of. Would that help him?
- Karin Sjöberg NoneYes, very much. He likes short pages. And numbers first, he will say.
- Esther Quaye NoneNumbers first, noted. Just so we're aligned, the contract is ninety-nine thousand a year, invoiced and paid on time, so there's nothing outstanding on that side.
- Karin Sjöberg NoneGood, yes, that is also what finance tells me.
- Esther Quaye NoneSo to recap. One ticket, I chase engineering today. You speak to two regional managers about a small store session. I prepare a one-page value view for the review. Anything I've missed?
- Karin Sjöberg NoneNo, that is everything. Thank you, Esther. This was useful, and it was short, which I like.
- Esther Quaye NoneThank you, Karin. I'll send a short note today so it's all written down. Have a good rest of the week.
- Karin Sjöberg NoneYou too. Hej då.
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