Mats Eklund
Person
Lindqvarn Retail: documents · economic_buyer
Chief Financial Officer and economic buyer at Lindqvarn Retail. He signs the paperwork and tests every price against his plan. He wants numbers and return in writing before any call, and the Enterprise renewal price is still contested.
Who they are
Insight
Current to 11 Oct 26Chief Financial Officer and economic buyer at Lindqvarn Retail. He signs the paperwork and tests every price against his plan. He wants numbers and return in writing before any call, and the Enterprise renewal price is still contested.
Role: Chief Financial Officer and CRM economic buyer, based in Stockholm. Platform user since 1 Jun 2025, not an admin, asking about 6% of the organisation's questions.
Influence: Decision-maker on price and signature. Karin Sjöberg sponsors the case and he leaves usage to her, but he wants a return he can set against the cost.
Watch: He will not agree a price change on a call and asks for numbers in writing first. The £113,500 renewal against £103,000 is contested, and the evidence does not show it signed.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Chief Financial Officer | economic_buyer | mats.eklund@lindqvarn.example |
Activity
- 22 Oct 2026callLindqvarn Retail / BB-Demo – Check In
- 21 May 2026email_threadFollow-up: quarterly business review
+2 - 20 May 2026callLindqvarn Retail / BB-Demo – Qbr+2
- 1 May 2026email_threadRenewal order form for your signature
- 20 Apr 2026callLindqvarn Retail / BB-Demo – Renewal
+2 - 14 Apr 2026email_threadBooking time to talk about the renewal
- 23 Mar 2026callLindqvarn Retail / BB-Demo – Renewal+2
- 19 Mar 2026email_threadBooking time for your renewal conversation
- 2 Mar 2026email_threadYour renewal on 31 May 2026
- 5 Feb 2026email_threadOrder form for your signature
- 2 Feb 2026email_threadNext steps on the expansion
+2 - 30 Jan 2026callLindqvarn Retail / BB-Demo – Negotiation+2
- 18 Dec 2025email_threadFollowing up on the proposal after our call
- 16 Dec 2025callLindqvarn Retail / BB-Demo – Proposal
- 18 Nov 2025email_threadFollow-up from our QBR
+2 - 17 Nov 2025callLindqvarn Retail / BB-Demo – Qbr+2
- 21 May 2025email_threadOrder form for signature
- 23 Apr 2025email_threadFollowing up on our negotiation call+2
- 23 Apr 2025callLindqvarn Retail / BB-Demo – Negotiation+2
- 24 Mar 2025callLindqvarn Retail / BB-Demo – Proposal
- 20 Jan 2025email_threadFollowing our discovery call: next steps for Lindqvarn
- 20 Jan 2025callLindqvarn Retail / BB-Demo – Discovery