Lindqvarn Retail - Master Services Agreement (signed)
Documentexecuted Lindqvarn Retail: documents · contract · executed · 2025-05-23
Executed Master Services Agreement signed 23 May 2025 for an Enterprise subscription running 1 Jun 2025 to 31 May 2026. Availability 99.9%, P1 first response half an hour, annual charge £99,000 after a 10% first-term discount, plus £30,000 implementation.
What it says
What this says
Current to 11 Oct 26Executed Master Services Agreement signed 23 May 2025 for an Enterprise subscription running 1 Jun 2025 to 31 May 2026. Availability 99.9%, P1 first response half an hour, annual charge £99,000 after a 10% first-term discount, plus £30,000 implementation.
What it is: the executed MSA between BB-Demo and Lindqvarn Retail, signed by Tom Ashdown for BB-Demo and an authorised signatory for the customer, both on 23 May 2025. It covers the Enterprise subscription and the one-off implementation.
Commits: "Annual recurring charge: £99,000", "One-off implementation fee: £30,000", billed annually in advance with payment "30 days from invoice". Service levels are 99.9% availability and P1 first response of "Half an hour".
Unusual: the 10% discount "applies to the first term only" and "does not carry into any renewal". Service credit is 10% of one month's fee, on availability and data freshness.
Not settled: the end date of 31 May 2026 is before the as-of date, and the document states no renewal or extension terms. The customer signatory is not named, and the document does not say whether a renewal was agreed.
As found in this document
Current to 9 Oct 26- Date end31 May 2026Source: object_read:doc_026_005
- Date signed23 May 2025Source: object_read:doc_026_005
- Date start1 Jun 2025Source: object_read:doc_026_005
- Price£99,000Source: object_read:doc_026_005
- Availability99.9%Source: object_read:doc_026_005
- P1 first responseHalf an hourSource: object_read:doc_026_005
- Service credit10% of one month's fee for each month with a breach10% of one month's fee for each month with a breach · Source: object_read:doc_026_005
- Credit basisAvailability and data freshnessSource: object_read:doc_026_005
- Annual recurring charge£99,000Source: object_read:doc_026_005
- One-off implementation fee£30,000Source: object_read:doc_026_005
- Billing frequencyAnnual, in advanceSource: object_read:doc_026_005
- Payment terms30 days from invoiceSource: object_read:doc_026_005
The document
Body
Lindqvarn Retail - Master Services Agreement (signed)
Status: Executed Signed: 23 May 2025 Version: 1
Parties
This Master Services Agreement is made between BB-Demo, a London data business ("BB-Demo"), and Lindqvarn Retail, a homeware and furniture retailer headquartered in Stockholm ("the Customer").
BB-Demo account owner: Tom Ashdown, Account Executive. Customer success manager: Esther Quaye.
Purpose
BB-Demo will implement and run the company brain inside the Customer's own Snowflake account, joining customer service, e-commerce and store feedback into one view of each customer segment. This agreement covers the subscription and the one-off implementation described below.
Term
| Item | Detail |
|---|---|
| Tier | Enterprise |
| Start date | 1 Jun 2025 |
| End date | 31 May 2026 |
| Billing frequency | Annual, in advance |
| Payment terms | 30 days from invoice |
Order lines
Read the whole document (2,586 characters)
| SKU | Description | Qty | Unit price | Discount | Net | Recurring |
|---|---|---|---|---|---|---|
| SUB-ENTERPRISE | Company Brain Enterprise subscription | 1 | £110,000 | 10% | £99,000 | Yes |
| IMP-ENTERPRISE | Implementation, Enterprise (twelve weeks, security review, up to twelve connectors) | 1 | £30,000 | 0% | £30,000 | No |
Commercial summary
- Annual recurring charge: £99,000
- One-off implementation fee: £30,000
- Total contract value: £129,000
The discount applies to the first term only. It is a first-term discount and does not carry into any renewal.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.9% |
| P1 first response | Half an hour |
| Service credit | 10% of one month's fee for each month with a breach |
| Credit basis | Availability and data freshness |
The Enterprise service level is credited for both availability and data freshness. An availability breach and a freshness breach in the same month are treated as one month with a breach.
General terms
- Invoices are raised annually in advance and are payable within the payment terms above.
- The Customer's data stays within its own Snowflake account. BB-Demo processes it only as set out in the Data Processing Agreement signed on the same date.
- This executed agreement takes precedence over any earlier proposal, quote or draft exchanged between the parties.
- Any change to the order lines, term or service levels must be agreed in writing by both parties.
Signatures
For BB-Demo
Name: Tom Ashdown Title: Account Executive Date: 23 May 2025
For Lindqvarn Retail
Title: Authorised signatory Date: 23 May 2025
Unusual terms
Current to 9 Oct 26- 10% first-term discount, not carried into renewal
- Implementation includes up to twelve connectors
- Availability and freshness breaches in one month count as one month