Duplicate customer records in dashboard

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Lindqvarn Retail: documents · Duplicate customer records in dashboard

Karin Sjöberg reported that customer records appear twice in dashboard views with different transaction data, skewing customer counts and segment accuracy. Olivia Grant began investigating the root cause in the data flow.

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Current to 11 Oct 26

Karin Sjöberg reported that customer records appear twice in dashboard views with different transaction data, skewing customer counts and segment accuracy. Olivia Grant began investigating the root cause in the data flow.

Problem: Duplicate customer records with different transaction data distort reporting accuracy and customer counts. Handling: Olivia explained that duplicates usually stem from source data with multiple IDs for the same person and requested an example to investigate further. This is a data integration issue requiring detailed troubleshooting. Watch: Data quality problems erode confidence in the brain's accuracy.

AI · claude-haiku-4-5-20251001 · 11 Oct 2026

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Details

Updated 9 Oct 26

Prioritynormal

Statusclosed

Categorydata_quality

Channelweb

First response (min)369

CSAT5

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created · Karin Sjöberg 15 Jun 2026 11:37
We've noticed several customers appearing twice in our dashboard view of customer segments, each time with different transaction data. This is skewing our customer counts and segment accuracy. Can you help us identify where these duplicates come from and how to remove them?
public_reply · Olivia Grant 15 Jun 2026 17:46
Thanks for flagging this, Karin. Duplicate customer records usually come from the source data having multiple IDs for the same person. I'll check your customer data flow to see what's happening. Can you share an example of one customer appearing twice so I can investigate?
status_change · Olivia Grant 19 Jun 2026 12:44
status_change · 23 Jun 2026 23:59

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BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

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B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.
Organisations lists every customer. Open one to see its key facts, the AI assessment and next step, platform usage, the ARR journey, deals, documents, contacts and activity, and the lineage of every block.
Conversations, Commercial, People, News and Documents cut the same data by topic. System explains how the brain is built and where each figure comes from.
Every card ends with a small made from link: it opens the lineage explorer focused on that card, so you can walk from the figure down to the raw rows it came from.
Use the sun and moon button at the top right to choose dark or light. Choose your device's own mode again to go back to following the device.

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Press Ask Brain in the header. Type a question, or pick one of the examples.

Search the brain finds the organisations, people, calls, emails, tickets, documents and news that match your words, with links to their pages.
Ask Claude copies your question and opens the B-Brain Claude Project, where Claude answers from the same data using the B-Brain tools and cites the pages it used.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

Data	Records
Organisations	75
People at customers	290
BB-Demo staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.

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