Lindqvarn Retail - QBR
Documentfinal Lindqvarn Retail: documents · qbr_deck · final · 2025-11-16
A final quarterly business review prepared by Esther Quaye on 16 Nov 2025 for an Enterprise customer. It states contracted annual recurring revenue of £99,000, 150 licensed users and a term ending 31 May 2026, and reports rising adoption and no tickets. It is not a contract.
What it says
What this says
Current to 11 Oct 26A final quarterly business review prepared by Esther Quaye on 16 Nov 2025 for an Enterprise customer. It states contracted annual recurring revenue of £99,000, 150 licensed users and a term ending 31 May 2026, and reports rising adoption and no tickets. It is not a contract.
What it is: a customer-facing QBR deck by the CSM, dated 16 Nov 2025. It says the account has been a customer "since 1 Jun 2025 on the Enterprise tier" and calls the account healthy.
Commits: nothing contractual. The deck assigns next-quarter actions to Esther Quaye and Tom Ashdown, including preparing the renewal conversation and notice for the term ending 31 May 2026.
Unusual: usage is given only in relative terms ("More than double the prior quarter"), with no user counts. The deck says value examples still need collecting, so the renewal case was not yet made.
Not settled: the deck does not show the renewal outcome, any price for the next term, or which customer person sponsors the account. The term end of 31 May 2026 is before the as-of date, and the deck is silent on what happened. It is a status snapshot, not current.
As found in this document
Current to 9 Oct 26- Date end31 May 2026Source: object_read:doc_026_009
- Date renewal31 May 2026Source: object_read:doc_026_009
- Date start1 Jun 2025Source: object_read:doc_026_009
The document
Body
Lindqvarn Retail - QBR
Quarterly business review | Prepared by Esther Quaye, Customer Success Manager, BB-Demo | 16 Nov 2025
Status: Final
1. Where we are
- Lindqvarn Retail has been a BB-Demo customer since 1 Jun 2025 on the Enterprise tier.
- Contracted annual recurring revenue is £99,000, with 150 licensed users.
- The current term ends on 31 May 2026.
- The brain was bought to join customer service, e-commerce and store feedback into one view of each customer segment across the Nordic stores.
2. Usage
| Measure | Position this quarter |
|---|---|
| Active users | More than double the prior quarter |
| Licensed users | 150 |
| Headroom | Active users are a fraction of the licence, so there is plenty of room to grow |
What this tells us:
- Adoption has moved from early use to a regular habit for a growing group of colleagues.
- The trajectory matters more than the level. The number of people asking the brain questions is rising quickly.
- Most of the licence is still unused, so there is no pressure on the user allowance.
3. Value
Read the whole document (2,730 characters)
- Teams that used to reconcile customer service, e-commerce and store feedback by hand are now asking the brain for the combined view.
- The segment view is the main reason the brain was bought, and it is the use that has spread.
- A clear value story for the renewal needs a few concrete examples from the teams using it. We will collect these together over the coming weeks.
4. Service and issues
- No tickets were raised in the last thirty days, and none were high priority.
- There are no overdue invoices.
- Nightly refresh and availability sit within the Enterprise service levels, and there is nothing to report against either.
I'd rather say plainly that a quiet ticket queue is good news here, because usage is rising at the same time. It is not silence before a drop-off.
5. Plan for the next quarter
| Action | Owner | Timing |
|---|---|---|
| Run a short session for the teams that are not yet asking the brain questions | Esther Quaye with the Lindqvarn Retail sponsor | Over the coming weeks |
| Capture two or three examples of questions that saved manual reconciliation | Esther Quaye | Before the next review |
| Look at where extra teams could use the brain | Tom Ashdown, Account Executive | Early in the new year |
| Prepare the renewal conversation and notice for the term ending 31 May 2026 | Esther Quaye and Tom Ashdown | Well ahead of the end of the term |
6. Summary
- Adoption is growing quickly and the account is healthy.
- The licence has a lot of headroom, so the conversation is about breadth and value, not capacity.
- The next review should show the value examples and the renewal plan.
Many thanks, Esther