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Harcastle Environmental

Healthy£52kRenews 11 Apr 27

AI facts

Current to 14 Oct 26

Harcastle Environmental holds Growth under an executed order form of 17 Mar 2026 at £44k a year from 11 Apr 2026 to 10 Apr 2027, plus a 30 Jun 2026 order form adding 20 users at £8,000 a year. Active users went from 33 in May 2026 to 49 in September 2026 (48%). The renewal is 2027-04-11, 184 days away, and two Tolmere connectors in the Teesside plan are not contracted. All 4 invoices were paid within terms.

Read from 34 calls · 65 email threads · 12 tickets · 3 news items · 3 deals · 7 people · 22 documents, newest 14 Sep 26

Profile

Updated 9 Oct 26
  • IndustryWaste managementSource: CRM company record
  • Websiteharcastle.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityWakefieldSource: CRM company record
  • Size1,250 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since11 Apr 2025Source: first executed order form ctr_152_01, signed 28 Mar 2025 · Growth tier · In the CRM since 18 Dec 2024
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateHealthySource: AI assessment · Written 14 Oct 2026

AI opinion

Current to 14 Oct 26

Healthy, because active users and questions asked both rose sharply since May 2026, connectors reached 8 and every invoice was paid within terms. Andrew Sugden's value questions and thin daily use need a written case before renewal. Tolmere seats and connectors are the opportunity.

AI · claude-opus-5-5 · 14 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£52,000differsSource: executed order form ctr_152_03, 1 Jul 2026 to 10 Apr 2027 · CRM £52,000 · Invoiced run rate £50,225 · As of 9 Oct 2026 · The sources disagree
  • Next renewal11 Apr 2027Basis: order form ctr_152_03 ends 10 Apr 2027 · In 184 days · Renewal price £50,000 (+525%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Jul 2026 to 10 Apr 2027Source: order form ctr_152_03 (expansion), signed 30 Jun 2026 · Billed annually · 60 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Last contact14 Sep 2026Call: Harcastle Environmental / BB-Demo – Check In · 25 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Apr 2025 · 8 connectors configured
  • Licensed seats6049 active users in Sep 2026 · Order form ctr_152_03: 60 seats
Computedmade from

Next step

Current to 14 Oct 26
What
Marcus Bell drafts a one-page written value case for Andrew Sugden, built from usage growth and Nicola Brearley's own missed-collection cases, and takes it to the booked 14 Oct 2026 check-in. renewal
Who
Marcus Bell Marcus Bell
When
This week by 9 Oct 2026
Why
Before the booked 14 Oct 2026 check-in, Marcus Bell drafts a written value case with Nicola Brearley for CFO Andrew Sugden, who asked what the renewal increase buys and must sign off the 11 Apr 2027 renewal.

AI · claude-opus-5-5 · 14 Oct 2026

The story

Current to 14 Oct 26
Healthy

Healthy: Growth at £44k a year plus 20 users to 10 Apr 2027, every invoice paid within terms, and active users up 48% since May 2026. CFO Andrew Sugden wants a written value case, and Marcus Bell takes one to the 14 Oct 2026 check-in.

Healthy: Harcastle Environmental holds Growth at £44k a year to 10 Apr 2027 under an executed order form, plus 20 users at £8,000 a year. Renewal is 11 Apr 2027, 184 days away, and all 4 invoices were paid within terms.

Active users rose from 33 in May 2026 to 49 in September 2026 (48%) and questions from 1180 to 1780 (51%). Imran Hussain asked 18% of questions over 12 months; Nicola Brearley champions the brain and CFO Andrew Sugden signs.

At the 18 Aug 2026 QBR Andrew asked what the renewal increase buys, and only about ten of sixty seats are used daily. The 20 Jul 2026 restructuring and the 7 Sep 2026 helpdesk connector stall need watching.

Marcus Bell drafts a one-page value case with Nicola for Andrew, built on her missed-collection cases, by 9 Oct 2026, and takes it to the booked 14 Oct 2026 check-in.

AI · claude-opus-5-5 · 14 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£30k£60kJun 25Sep 25Dec 25Mar 26Jun 26Sep 26newexpansionexpansion£52k£50kApr 25: Contracted ARR £39,600; Invoiced ARR £39,600May 25: Contracted ARR £39,600; Invoiced ARR £39,600Jun 25: Contracted ARR £39,600; Invoiced ARR £39,600Jul 25: Contracted ARR £39,600; Invoiced ARR £39,600Aug 25: Contracted ARR £39,600; Invoiced ARR £39,600Sep 25: Contracted ARR £39,600; Invoiced ARR £39,600Oct 25: Contracted ARR £39,600; Invoiced ARR £39,600Nov 25: Contracted ARR £39,600; Invoiced ARR £39,600Dec 25: Contracted ARR £39,600; Invoiced ARR £39,600Jan 26: Contracted ARR £39,600; Invoiced ARR £39,600Feb 26: Contracted ARR £39,600; Invoiced ARR £39,600Mar 26: Contracted ARR £39,600; Invoiced ARR £39,600Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £44,000; Invoiced ARR £44,000Jun 26: Contracted ARR £44,000; Invoiced ARR £44,000Jul 26: Contracted ARR £52,000; Invoiced ARR £50,225Aug 26: Contracted ARR £52,000; Invoiced ARR £50,225Sep 26: Contracted ARR £52,000; Invoiced ARR £50,225

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £52k; Invoiced ARR £50k. Basis: accounting system, facts.arr_monthly:org_152.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Apr 25£39,600£39,600
May 25£39,600£39,600
Jun 25£39,600£39,600
Jul 25£39,600£39,600
Aug 25£39,600£39,600
Sep 25£39,600£39,600
Oct 25£39,600£39,600
Nov 25£39,600£39,600
Dec 25£39,600£39,600
Jan 26£39,600£39,600
Feb 26£39,600£39,600
Mar 26£39,600£39,600
Apr 26£44,000£44,000
May 26£44,000£44,000
Jun 26£44,000£44,000
Jul 26£52,000£50,225
Aug 26£52,000£50,225
Sep 26£52,000£50,225
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
49up 11 vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,780up 440 vs 3 months earlier
Connectors configured · Sep 26
8level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
52.7 GBup 2.4 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00301,000602,000May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26Included users (40)601,78049Apr 25: Active users 8; Licensed seats 40; Questions asked 73May 25: Active users 18; Licensed seats 40; Questions asked 251Jun 25: Active users 22; Licensed seats 40; Questions asked 566Jul 25: Active users 26; Licensed seats 40; Questions asked 745Aug 25: Active users 26; Licensed seats 40; Questions asked 475Sep 25: Active users 26; Licensed seats 40; Questions asked 802Oct 25: Active users 26; Licensed seats 40; Questions asked 820Nov 25: Active users 26; Licensed seats 40; Questions asked 722Dec 25: Active users 26; Licensed seats 40; Questions asked 602Jan 26: Active users 26; Licensed seats 40; Questions asked 711Feb 26: Active users 26; Licensed seats 40; Questions asked 672Mar 26: Active users 22; Licensed seats 40; Questions asked 860Apr 26: Active users 28; Licensed seats 40; Questions asked 1,020May 26: Active users 33; Licensed seats 40; Questions asked 1,180Jun 26: Active users 38; Licensed seats 40; Questions asked 1,340Jul 26: Active users 44; Licensed seats 60; Questions asked 1,500Aug 26: Active users 49; Licensed seats 60; Questions asked 1,780Sep 26: Active users 49; Licensed seats 60; Questions asked 1,780

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Sep 26): Active users 49; Licensed seats 60; Questions asked 1,780. Basis: product usage, facts.usage_monthly:org_152, signals:org_152.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Apr 2584073
May 251840251
Jun 252240566
Jul 252640745
Aug 252640475
Sep 252640802
Oct 252640820
Nov 252640722
Dec 252640602
Jan 262640711
Feb 262640672
Mar 262240860
Apr 2628401,020
May 2633401,180
Jun 2638401,340
Jul 2644601,500
Aug 2649601,780
Sep 2649601,780
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB430.0 GB860.0 GBJun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included connectors (8)852.7 GB2Apr 25: Connectors configured 2; Active admins 2; Data volume 6.55 GBMay 25: Connectors configured 5; Active admins 2; Data volume 16.71 GBJun 25: Connectors configured 6; Active admins 2; Data volume 20.44 GBJul 25: Connectors configured 6; Active admins 2; Data volume 20.84 GBAug 25: Connectors configured 6; Active admins 2; Data volume 21.24 GBSep 25: Connectors configured 6; Active admins 2; Data volume 21.63 GBOct 25: Connectors configured 6; Active admins 2; Data volume 22.03 GBNov 25: Connectors configured 6; Active admins 2; Data volume 22.42 GBDec 25: Connectors configured 6; Active admins 2; Data volume 22.82 GBJan 26: Connectors configured 6; Active admins 2; Data volume 23.22 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 23.59 GBMar 26: Connectors configured 6; Active admins 2; Data volume 27.99 GBApr 26: Connectors configured 6; Active admins 2; Data volume 32.79 GBMay 26: Connectors configured 7; Active admins 2; Data volume 43.36 GBJun 26: Connectors configured 8; Active admins 2; Data volume 50.33 GBJul 26: Connectors configured 8; Active admins 2; Data volume 51.13 GBAug 26: Connectors configured 8; Active admins 2; Data volume 51.93 GBSep 26: Connectors configured 8; Active admins 2; Data volume 52.71 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 8; Active admins 2; Data volume 52.7 GB. Basis: product usage, facts.usage_monthly:org_152, signals:org_152.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Apr 25226.55 GB
May 255216.71 GB
Jun 256220.44 GB
Jul 256220.84 GB
Aug 256221.24 GB
Sep 256221.63 GB
Oct 256222.03 GB
Nov 256222.42 GB
Dec 256222.82 GB
Jan 266223.22 GB
Feb 266223.59 GB
Mar 266227.99 GB
Apr 266232.79 GB
May 267243.36 GB
Jun 268250.33 GB
Jul 268251.13 GB
Aug 268251.93 GB
Sep 268252.71 GB

Documents

Updated 9 Oct 26

22 documents in 7 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Harcastle Environmental's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 136 AI summaries of 143 raw things (calls, tickets, emails, news), 7 people (7 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 14 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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