B-Brain Summary
Executive overview
Current to 11 Oct 26Contracted ARR is £233,500 against £320,250 in the CRM. Three renewals worth £108,500 today and £122,000 at renewal prices fall by 7 Jan 2027, all judged AtRisk. Fenmoor is Growing; Lornefield and Quillmark are Lost.
Contracted ARR on signed order forms is £233,500. The CRM shows £320,250 and the invoiced run rate is £238,500, a gap of £81,750 fully explained by a duplicate record, an unrecorded churn and one deal amount.
Renewals: three renew by 7 Jan 2027, worth £108,500 today and £122,000 at renewal prices.
Statuses are B-Brain's judgement:
- Fenmoor Specialty Underwriting: Growing. The Enterprise contract renews outside the window on 1 Jul 2027.
- Brackwell Freight Ltd: AtRisk. The champion left, one admin remains, users are down and the CRM holds a duplicate record.
- Veldmaat Payments: AtRisk. An invoice is disputed and 65 days overdue after B-Brain billed above the order form.
- Hollins Tarrant: AtRisk. Users are down, records indexed are flat and renewal carries a 12.8% rise.
- Lornefield Pensions Administration: Lost. The CRM stage still reads customer.
- Quillmark Health: Lost. The prospect chose another vendor.
This week
Updated 9 Oct 26
9 Oct 2026 Hollowmere Care Group how_to ticket (high)
9 Oct 2026 Copperwick Logistics / B-Brain – Qbr
9 Oct 2026 Ardcarne Life Assurance feature_request ticket (low)
8 Oct 2026 Lindqvarn Retail data_quality ticket (normal)
7 Oct 2026 Scheldevaart Logistics / B-Brain – Discovery
7 Oct 2026 Harbrook Utility Services / B-Brain – Discovery
7 Oct 2026 Fenmoor Specialty Underwriting performance ticket (normal)
6 Oct 2026 Veldmaat Payments – Renewal opened
6 Oct 2026 Lornefield Pensions Administration – Win Back opened- 6 Oct 2026 Lornefield Pensions Administration / B-Brain – Win Back
- 6 Oct 2026 Lornefield Pensions Administration / B-Brain – Win Back
- 6 Oct 2026 Lindqvarn Retail feature_request ticket (normal)
6 Oct 2026 Harrowden Foods – Renewal opened- 6 Oct 2026 Ardcarne Life Assurance / B-Brain – Kickoff
5 Oct 2026 Tanjong Arc Logistics / B-Brain – Proposal
5 Oct 2026 Kilcarra Medical / B-Brain – Negotiation
5 Oct 2026 Hollins Tarrant – Renewal opened- 5 Oct 2026 Ardcarne Life Assurance data_quality ticket (normal)
- 5 Oct 2026 Ardcarne Life Assurance / B-Brain – Kickoff
4 Oct 2026 Quintrell Lending – New opened- 5 Aug 2026 Veldmaat Payments INV-003-0004 overdue since 2026-08-05
Conversations
Current to 11 Oct 26Four calls are booked in the next seven days across Brackwell Freight Ltd, Lornefield Pensions Administration and Fenmoor Specialty Underwriting. Six next steps fell due on 9 Oct 2026, and Veldmaat Payments has one disputed invoice 65 days overdue.
- Brackwell Freight Ltd: renewal calls 12 Oct 2026 at 12:00 and 13 Oct 2026 at 09:45, Marcus Bell hosting.
- Lornefield Pensions Administration: discovery with Douglas Baird, 13 Oct 2026 at 16:00, Nell Ashcombe hosting.
- Fenmoor Specialty Underwriting: negotiation with Richard Thorne, 14 Oct 2026 at 09:45, Tom Ashdown hosting.
Due 9 Oct 2026:
- Fenmoor: Tom sends Richard a priced addition.
- Brackwell: Marcus sends Gareth Whitlam a usage report.
- Veldmaat Payments: Elena Novak sends Joost Verbeek the £5,000 credit note.
- Hollins Tarrant: Marcus repoints connectors for Rob Ellery.
- Lornefield: Nell sends Fiona Mackie the win-back paperwork.
- Quillmark Health: Jordan Pike sends Megan Alvarez an incident close-out.
Debtor: Veldmaat Payments owes £12,500, 65 days overdue and disputed.
Deals and documents
Updated 9 Oct 26| Measure | Value |
|---|---|
| Open deals | 25 |
| Open pipeline | 1,474,000 |
| Renewals in 90 days | 3 |
| Drafts on open deals | 11 |
| Documents | 477 |
Recent calls
Week ahead
Actions
Current to 11 Oct 26Six actions were due by 9 Oct 2026: four protect renewals or fix billing at Brackwell Freight Ltd, Veldmaat Payments and Hollins Tarrant, one prices the Fenmoor expansion, and two re-engage lost accounts.
All six actions were due by 9 Oct 2026.
- Fenmoor Specialty Underwriting: Tom Ashdown takes the expansion deal and sends Richard Thorne a priced Enterprise addition and value view before the 14 Oct 2026 call.
- Brackwell Freight Ltd: Marcus Bell sends Gareth Whitlam a usage report by person and team before the 12 Oct 2026 renewal call.
- Veldmaat Payments: Elena Novak sends Joost Verbeek the £5,000 credit note, corrected invoice and renewal breakdown before the 23 Oct 2026 call.
- Hollins Tarrant: Marcus fixes the CRM connector authentication and shows Rob Ellery refreshed Salesforce data before the 19 Oct 2026 call.
- Lornefield Pensions Administration: Nell Ashcombe sends Fiona Mackie the Growth win-back proposal, order form and Snowflake data note.
- Quillmark Health: Jordan Pike reviews the data-integrity incident and sends Megan Alvarez a written four-point close-out.
Support tickets
Updated 9 Oct 26Key risks
Current to 11 Oct 26Three AtRisk renewals carry price rises with falling usage or a disputed invoice: Brackwell Freight Ltd, Veldmaat Payments and Hollins Tarrant. Lornefield Pensions Administration is Lost but the CRM still shows it as a customer.
Status words are B-Brain's judgement.
- Brackwell Freight Ltd, AtRisk: the 1 Dec 2026 renewal rises from £44,000 to £50,000 as active users fell from 23 to 14. The departed champion, a single admin, flat records indexed and a CRM duplicate put the renewal at risk.
- Veldmaat Payments, AtRisk: the 5 Jan 2027 renewal rises from £45,000 to £50,000. An invoice is disputed and 65 days overdue after B-Brain billed above the order form, putting the renewal at risk.
- Hollins Tarrant, AtRisk: the 4 Jan 2027 renewal rises from £19,500 to £22,000 as active users fell from 7 to 3. Flat records indexed put the renewal at risk.
- Lornefield Pensions Administration, Lost: the CRM stage still reads customer at £44,000, although the order form ended on 2 Apr 2026. The stale record clouds the win-back, which is the next engagement.
Platform usage this month
Updated 9 Oct 26Renewals in the next 90 days
Current to 11 Oct 26Three renewals in the next 90 days, worth £108,500 today and £122,000 at renewal prices, all judged AtRisk by B-Brain: Hollins Tarrant on falling use, Brackwell Freight on a lost champion and value doubts, Veldmaat Payments on a disputed invoice.
Three renewals fall between 9 Oct 2026 and 7 Jan 2027, worth £108,500 today and £122,000 at renewal prices. B-Brain's assessment judges all three AtRisk.
- Hollins Tarrant: Starter, renews 4 Jan 2027, £19,500 rising to £22,000 (12.8%). Active users are down 79% from their 12-month peak, records indexed are flat, and the Managing Director says the team stopped using the brain after the Salesforce move.
- Brackwell Freight Ltd: Growth, renews 1 Dec 2026, £44,000 rising to £50,000 (13.6%). Active users are down 52% from peak, champion Liam Doherty has left, one admin remains, and Finance Director Gareth Whitlam questions value.
- Veldmaat Payments: Growth, renews 5 Jan 2027, £45,000 rising to £50,000 (11.1%). Usage is at its peak, but an invoice is disputed and 65 days overdue after B-Brain billed above the executed order form, and Joost Verbeek has challenged the renewal figure.
Outside the window: Fenmoor Specialty Underwriting renews on 1 Jul 2027.
Renewing
Updated 9 Oct 26- 4 Jan 2027 Hollins Tarrant
1 Dec 2026 Brackwell Freight Ltd- 5 Jan 2027 Veldmaat Payments
Who needs a call
Current to 11 Oct 26Five calls this week, all due by 9 Oct 2026: three AtRisk renewal saves led by Marcus Bell and Elena Novak, a Fenmoor expansion for Tom Ashdown and a Lornefield win-back for Nell Ashcombe.
In score order; statuses are B-Brain's judgement.
- Brackwell Freight Ltd (AtRisk): Marcus Bell sends Gareth Whitlam a usage report and price build before 12 Oct 2026 renewal call.
- Hollins Tarrant (AtRisk): Marcus Bell fixes the pending CRM connector and shows Rob Ellery refreshed data before 19 Oct 2026 renewal call.
- Veldmaat Payments (AtRisk): Elena Novak sends Joost Verbeek the £5,000 credit note and corrected invoice before 23 Oct 2026 call.
- Fenmoor Specialty Underwriting (Growing): Tom Ashdown takes the expansion deal and sends Richard Thorne a priced addition before 14 Oct 2026 call.
- Lornefield Pensions Administration (Lost): Nell Ashcombe sends Fiona Mackie the Growth win-back proposal before 13 Oct 2026 discovery call.
Calls to make
Updated 9 Oct 26AtRisk · ARR £45,000 · renews 5 Jan 2027 · {'crm_arr': 50000, 'differs': False}
AtRisk: the Growth renewal is 88 days away. B-Brain over-billed against the £45,000 order form, one invoice is disputed and 65 days overdue, and Joost Verbeek has challenged the renewal figure. Usage is rising strongly.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £44,000 · renews 1 Dec 2026 · {'crm_arr': 88000, 'differs': True}
AtRisk: Brackwell Freight's Growth renewal on 1 Dec 2026 is proposed at £50,000 against £44,000 today, while active users fell from 23 to 14, champion Liam Doherty has left and Finance Director Gareth Whitlam questions value.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £19,500 · renews 4 Jan 2027 · {'crm_arr': 19500, 'differs': False}
AtRisk: Hollins Tarrant's Starter renewal on 4 Jan 2027 carries a 12.8% rise to £22,000. Active users and questions have collapsed, and the Managing Director says the team stopped using the brain after the Salesforce move.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
Growing · ARR £125,000 · renews 1 Jul 2027 · {'crm_arr': 118750, 'differs': True}
Growing: Enterprise at £125,000 a year, paid on time, with active users up 42% and questions up 72% since May 2026. An expansion for two new lines is open, and Tom Ashdown must take the deal from the departed Priya Raman before the 14 Oct 2026 call.
['activity', 'arr', 'open deal', 'type']
Lost · ARR £0 · {'crm_arr': 44000, 'differs': True}
Lost: Lornefield's Growth subscription ended on 2 Apr 2026 after a group-directed notice, though the CRM stage still reads customer. Douglas Baird has reopened talks, and a £50,000 win-back lead awaits group sign-off.
['activity', 'open deal', 'type']
News touching our accounts
8 Oct 2026 Wrenfield Property Management Integrates Resident Data Systems- 15 Sep 2026 Harbrook Utility Services expands operational footprint
- 7 Sep 2026 Fenmoor to launch two new specialty lines in 2027
17 Aug 2026 Marlstone Legal Introduces Integrated Client Data Platform- 10 Aug 2026 Harrowden Foods wins five-year own-label contract with national supermarket chain
16 Jul 2026 Clonvara Insurance Services announces partnership
19 Jun 2026 Fosdyke Packaging Strengthens Senior Leadership- 18 Jun 2026 Hollins Tarrant restructures permanent recruitment team as hiring slows
- 21 May 2026 Brackwell Freight announces partnership to strengthen retail contract services
15 Apr 2026 Strathcorran Renewables announces financial results