Helen Marsden
Person
Calderbrook Housing Group: documents · champion
Helen Marsden is the day-to-day champion at Calderbrook Housing Group and a platform admin. She defended the brain's value through months of unreconciled figures, but confirmed on 6 Aug 2026 that Calderbrook will not renew. Her decision-making sits below Craig Oduya.
Who they are
Insight
Current to 11 Oct 26Helen Marsden is the day-to-day champion at Calderbrook Housing Group and a platform admin. She defended the brain's value through months of unreconciled figures, but confirmed on 6 Aug 2026 that Calderbrook will not renew. Her decision-making sits below Craig Oduya.
Role: Head of Business Intelligence and the main working contact, CRM role champion, with an admin platform account created 2024-09-02 and deactivated 2026-09-01. She owns the board pack and asks most of the questions.
Influence: she advocates for the brain but does not own the contract. On 2 Jul 2026 she said she could not speak for it and pointed BB-Demo to the director. Craig Oduya, Director of Digital and Data, drives the in-house platform strategy.
Watch: on 6 Aug 2026 she confirmed non-renewal, with written notice needing her director's sign-off. She said she can now defend the arrears figure to the board. A clean handover and lineage record matter most now, and the evidence does not show whether notice was sent.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Calderbrook Housing Group | Head of Business Intelligence | champion | helen.marsden@calderbrook.example |
CRMmade from
Activity
- 6 Aug 2026callCalderbrook Housing Group / BB-Demo – Check In
+1 - 4 Aug 2026email_threadFollowing up on the QBR: repairs dashboards
- 3 Aug 2026callCalderbrook Housing Group / BB-Demo – Qbr
- 31 Jul 2026email_threadGetting a check-in in the diary before the contract end
- 28 Jul 2026email_threadGetting the QBR in the diary
- 7 Jul 2026callCalderbrook Housing Group / BB-Demo – Check In
- 2 Jul 2026email_threadFinding a time for a check-in
- 25 Jun 2026callCalderbrook Housing Group / BB-Demo – Renewal
+1 - 15 Jun 2026callCalderbrook Housing Group / BB-Demo – Renewal+1
- 3 Jun 2026dealCalderbrook Housing Group – Renewal
- 13 May 2026email_threadNotes from our check-in
- 12 May 2026callCalderbrook Housing Group / BB-Demo – Check In
- 6 May 2026email_threadScheduling a check-in
- 27 Apr 2026email_threadFollow-up from today's QBR
- 24 Apr 2026callCalderbrook Housing Group / BB-Demo – Qbr
- 20 Apr 2026email_threadBooking our QBR
- 7 Apr 2026callCalderbrook Housing Group / BB-Demo – Check In
- 1 Apr 2026email_threadFinding a time for our next check-in
- 16 Mar 2026email_threadNotes from our check-in
- 13 Mar 2026callCalderbrook Housing Group / BB-Demo – Check In
- 11 Mar 2026email_threadCheck-in call for Calderbrook
- 10 Mar 2026callCalderbrook Housing Group / BB-Demo – Qbr
+1 - 2 Mar 2026email_threadScheduling the next QBR
- 9 Feb 2026callCalderbrook Housing Group / BB-Demo – Check In
- 2 Feb 2026email_threadIntroduction: your new Customer Success Manager at BB-Demo
- 2 Feb 2026email_threadArranging a check-in for Calderbrook
- 29 Jan 2026callCalderbrook Housing Group / BB-Demo – Escalation
+1 - 28 Jan 2026email_threadBoard pack figures not reconciling to the housing management system
- 23 Jan 2026email_threadFollow-up from our quarterly review conversation
- 22 Jan 2026callCalderbrook Housing Group / BB-Demo – Qbr
- 21 Jan 2026email_threadYour open tickets and a call this week
- 20 Jan 2026email_threadScheduling your quarterly business review
- 6 Jan 2026callCalderbrook Housing Group / BB-Demo – Check In
- 2 Jan 2026email_threadCheck-in after the break
- 4 Dec 2025callCalderbrook Housing Group / BB-Demo – Check In
- 1 Dec 2025email_threadSetting up our next catch-up
- 20 Nov 2025callCalderbrook Housing Group / BB-Demo – Check In+1
- 14 Nov 2025email_threadCheck-in call: finding a time
- 4 Nov 2025callCalderbrook Housing Group / BB-Demo – Check In
- 31 Oct 2025email_threadIntroduction and a check-in call
- 23 Oct 2025email_threadCalderbrook QBR: follow-up and actions+1
- 22 Oct 2025callCalderbrook Housing Group / BB-Demo – Qbr+1
- 17 Oct 2025email_threadCalderbrook QBR: getting a date in the diary
- 15 Sep 2025callCalderbrook Housing Group / BB-Demo – Qbr
- 9 Sep 2025email_threadNotes from our check-in
- 8 Sep 2025callCalderbrook Housing Group / BB-Demo – Check In
- 5 Sep 2025email_threadBooking the quarterly review
- 3 Sep 2025email_threadFinding a time for a check-in
- 19 Aug 2025email_threadInvoice INV-007-0003 for Calderbrook Housing Group
- 19 Aug 2025invoiceINV-007-0003
- 7 Aug 2025email_threadCalderbrook renewal: order form for signature
- 5 Aug 2025email_threadFollow-up: QBR
- 4 Aug 2025callCalderbrook Housing Group / BB-Demo – Qbr
- 31 Jul 2025email_threadQuarterly review: dates and agenda
- 21 Jul 2025callCalderbrook Housing Group / BB-Demo – Renewal
- 16 Jul 2025email_threadRenewal conversation: finding a slot
- 14 Jul 2025callCalderbrook Housing Group / BB-Demo – Check In
- 9 Jul 2025email_threadFinding a time for our check-in
- 20 Jun 2025callCalderbrook Housing Group / BB-Demo – Renewal
- 16 Jun 2025email_threadFinding a time to talk about the renewal
- 10 Jun 2025email_threadFollowing up on your support ticket
- 9 Jun 2025ticketDashboard query performance
- 3 Jun 2025email_threadCalderbrook renewal notice and next steps
- 3 Jun 2025dealCalderbrook Housing Group – Renewal
- 27 May 2025eventRevenue leaders roundtable
+6 - 23 May 2025callCalderbrook Housing Group / BB-Demo – Check In
- 16 May 2025email_threadScheduling a check-in
- 8 May 2025email_threadInvitation: Revenue leaders roundtable, London
- 29 Apr 2025email_threadFollow-up: QBR
- 28 Apr 2025callCalderbrook Housing Group / BB-Demo – Qbr
- 24 Apr 2025email_threadSetting up the QBR
- 18 Mar 2025email_threadNotes from our check-in
- 17 Mar 2025callCalderbrook Housing Group / BB-Demo – Check In
- 10 Mar 2025email_threadBooking our next check-in
- 24 Feb 2025callCalderbrook Housing Group / BB-Demo – Check In
- 14 Feb 2025email_threadBooking a quick check-in
- 30 Jan 2025ticketRequest: PDF export for board-pack reports
- 28 Jan 2025email_threadFollow-up from the QBR: actions and next steps+1
- 27 Jan 2025callCalderbrook Housing Group / BB-Demo – Qbr+1
- 22 Jan 2025email_threadGetting the next QBR in the diary
- 2 Jan 2025callCalderbrook Housing Group / BB-Demo – Check In
- 30 Dec 2024email_threadCheck-in once the new year starts
- 29 Nov 2024callCalderbrook Housing Group / BB-Demo – Check In
- 25 Nov 2024email_threadFinding a time for a check-in
- 31 Oct 2024callCalderbrook Housing Group / BB-Demo – Training
- 24 Oct 2024email_threadTraining session for your BI team
- 14 Oct 2024callCalderbrook Housing Group / BB-Demo – Onboarding
- 8 Oct 2024callCalderbrook Housing Group / BB-Demo – Onboarding
- 23 Sep 2024email_threadYour support ticket on the repairs figures
- 20 Sep 2024ticketHow do I access the repairs data in the board pack?
- 17 Sep 2024callCalderbrook Housing Group / BB-Demo – Onboarding
- 10 Sep 2024email_threadKickoff follow-up and next steps+1
- 9 Sep 2024callCalderbrook Housing Group / BB-Demo – Kickoff+1
- 3 Sep 2024email_threadKickoff call for your onboarding
- 2 Sep 2024email_threadYour first invoice and getting started
- 2 Sep 2024invoiceINV-007-0002
- 19 Aug 2024email_threadYour first invoice from BB-Demo
- 19 Aug 2024invoiceINV-007-0001
- 14 Aug 2024email_threadOrder form for signature: Calderbrook Housing Group
- 6 Aug 2024email_threadCalderbrook and BB-Demo: where we are on terms
- 5 Aug 2024callCalderbrook Housing Group / BB-Demo – Negotiation
- 26 Jul 2024email_threadFinding a time to go through the terms
- 22 Jul 2024email_threadProposal follow-up after our call
- 22 Jul 2024callCalderbrook Housing Group / BB-Demo – Proposal
- 16 Jul 2024email_threadThanks for today: demo recap and next steps
+1 - 15 Jul 2024email_threadCalderbrook proposal walkthrough: finding a time
- 12 Jul 2024callCalderbrook Housing Group / BB-Demo – Demo+1
- 10 Jul 2024email_threadCalderbrook demo follow-up and next steps+1
- 9 Jul 2024email_threadDemo on your own data: finding a time
- 8 Jul 2024callCalderbrook Housing Group / BB-Demo – Demo+1
- 2 Jul 2024email_threadArranging the demo on your own data
- 26 Jun 2024email_threadFollowing up on our discovery call
- 24 Jun 2024callCalderbrook Housing Group / BB-Demo – Discovery
- 19 Jun 2024email_threadGetting a discovery conversation in the diary
- 7 Jun 2024dealCalderbrook Housing Group – New
CRMmade from