Fairhallow Travel logo

Fairhallow Travel

Lost£0
made from

AI facts

Current to 11 Oct 26

Fairhallow Travel held one executed Growth order form, signed 13 Dec 2024, at £39,600 a year after a 10% first-term discount plus a £12,000 implementation, for 1 Jan 2025 to 31 Dec 2025. No executed paper covers any later term, and both invoices were paid within terms. Questions in the last 90 days stand at 0, and Tariq Hussain asked 36% of the 3135 questions in the last 12 months. The CRM still shows stage customer with £39,600 ARR, and the renewal deal records lost reason acquired.

Read from 18 calls · 31 email threads · 9 tickets · 3 news items · 2 deals · 6 people · 12 documents, newest 23 Feb 26

AImade from

AI opinion

Current to 11 Oct 26

Lost, because Simon Ashworth said on 19 Dec 2025 they would let the contract run out, and no executed paper or invoice covers any term after 31 Dec 2025. The cause was value and ownership after Becky Lawton left, not money or service. A win-back remains possible.

SignalsFairhallow Travel / BB-Demo – Check InFairhallow Travel - Order Form (signed)Fairhallow Travel – RenewalFairhallow Travel reports cautious results amid tougher trading

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Marcus Bell contacts Simon Ashworth to propose a win-back conversation about a smaller account-management scope, after Tom Ashdown corrects the stale CRM record. re_engage
Who
Marcus Bell Marcus Bell
When
this_week by 9 Oct 2026
Why
Marcus Bell should reopen the conversation with Simon Ashworth on a smaller account-management scope, which tests the review he offered on 19 Dec 2025. Tom Ashdown should first move the CRM off customer with £39,600 ARR.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryTravel managementSource: CRM company record
  • Websitefairhallow.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityManchesterSource: CRM company record
  • Size240 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since1 Jan 2025Source: first executed order form ctr_020_01, signed 13 Dec 2024 · Growth tier · In the CRM since 11 Sep 2024
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage customer · The sources disagree
  • StateLostSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£0differsSource: executed order forms · CRM £39,600 · Invoiced run rate £0 · As of 9 Oct 2026 · The sources disagree
  • TierGrowthSource: deal_020_01
  • Last contact19 Dec 2025Call: Fairhallow Travel / BB-Demo – Check In · 294 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jan 2025 · 6 connectors configured
  • Licensed seats4031 active users in Sep 2026
Computedmade from

The story

Current to 11 Oct 26
Lost

Lost: Fairhallow Travel let its £39,600 Growth contract end on 31 Dec 2025 over seats and cost per booking, after the champion left. No paper or invoice covers a later term, yet the CRM still shows a customer.

Lost. Fairhallow Travel's only executed order form, signed 13 Dec 2024, set Growth at £39,600 a year from 1 Jan 2025 to 31 Dec 2025. No paper or invoice covers a later term.

Questions in the last 90 days are 0, and Tariq Hussain asked 36% of the 3135 questions in the last 12 months. Becky Lawton, the champion, lost platform access on 29 Aug 2025, leaving nobody to push adoption.

On 19 Dec 2025 Simon Ashworth, the COO, let the contract run out over seats and cost per booking, offering a review if things change. The 23 Feb 2026 cost review news weakens that, and the CRM still shows a customer with £39,600 ARR.

Tom Ashdown corrects the CRM stage, ARR and lost reason by 9 Oct 2026. Marcus Bell then proposes a smaller account-management scope to Simon by the same date.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£20k£40kJan 25Apr 25Jul 25Oct 25Jan 26newchurn£0k£0kJan 25: Contracted ARR £39,600; Invoiced ARR £39,600Feb 25: Contracted ARR £39,600; Invoiced ARR £39,600Mar 25: Contracted ARR £39,600; Invoiced ARR £39,600Apr 25: Contracted ARR £39,600; Invoiced ARR £39,600May 25: Contracted ARR £39,600; Invoiced ARR £39,600Jun 25: Contracted ARR £39,600; Invoiced ARR £39,600Jul 25: Contracted ARR £39,600; Invoiced ARR £39,600Aug 25: Contracted ARR £39,600; Invoiced ARR £39,600Sep 25: Contracted ARR £39,600; Invoiced ARR £39,600Oct 25: Contracted ARR £39,600; Invoiced ARR £39,600Nov 25: Contracted ARR £39,600; Invoiced ARR £39,600Dec 25: Contracted ARR £39,600; Invoiced ARR £39,600Jan 26: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Jan 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_020.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jan 25£39,600£39,600
Feb 25£39,600£39,600
Mar 25£39,600£39,600
Apr 25£39,600£39,600
May 25£39,600£39,600
Jun 25£39,600£39,600
Jul 25£39,600£39,600
Aug 25£39,600£39,600
Sep 25£39,600£39,600
Oct 25£39,600£39,600
Nov 25£39,600£39,600
Dec 25£39,600£39,600
Jan 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Dec 25
31of 40 included on the tier
Questions asked · Dec 25
868
Connectors configured · Dec 25
6of 8 included on the tier
Active admins · Dec 25
1
Data volume · Dec 25
3.1 GB
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
0020600401,200Feb 25Apr 25Jun 25Aug 25Oct 25Dec 25crm stage staleIncluded users (40)4031868Jan 25: Licensed seats 40; Questions asked 219Feb 25: Licensed seats 40; Questions asked 547Mar 25: Licensed seats 40; Questions asked 755Apr 25: Licensed seats 40; Questions asked 880May 25: Licensed seats 40; Questions asked 1,091Jun 25: Licensed seats 40; Questions asked 1,097Jul 25: Licensed seats 40; Questions asked 1,188Aug 25: Licensed seats 40; Questions asked 627Sep 25: Active users 31; Licensed seats 40; Questions asked 1,152Oct 25: Active users 31; Licensed seats 40; Questions asked 1,171Nov 25: Active users 31; Licensed seats 40; Questions asked 1,096Dec 25: Active users 31; Licensed seats 40; Questions asked 868

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Dec 25): Active users 31; Licensed seats 40; Questions asked 868. Basis: product usage, facts.usage_monthly:org_020, signals:org_020.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jan 2540219
Feb 2540547
Mar 2540755
Apr 2540880
May 25401,091
Jun 25401,097
Jul 25401,188
Aug 2540627
Sep 2531401,152
Oct 2531401,171
Nov 2531401,096
Dec 253140868
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB42.0 GB84.0 GBFeb 25Apr 25Jun 25Aug 25Oct 25Dec 25Included connectors (8)3.1 GB61Jan 25: Connectors configured 4; Data volume 1.71 GBFeb 25: Connectors configured 5; Data volume 2.18 GBMar 25: Connectors configured 6; Data volume 2.66 GBApr 25: Connectors configured 6; Data volume 2.71 GBMay 25: Connectors configured 6; Data volume 2.77 GBJun 25: Connectors configured 6; Data volume 2.82 GBJul 25: Connectors configured 6; Data volume 2.87 GBAug 25: Connectors configured 6; Data volume 2.92 GBSep 25: Connectors configured 6; Active admins 1; Data volume 2.97 GBOct 25: Connectors configured 6; Active admins 1; Data volume 3.02 GBNov 25: Connectors configured 6; Active admins 1; Data volume 3.07 GBDec 25: Connectors configured 6; Active admins 1; Data volume 3.13 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Dec 25): Connectors configured 6; Active admins 1; Data volume 3.1 GB. Basis: product usage, facts.usage_monthly:org_020, signals:org_020.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jan 2541.71 GB
Feb 2552.18 GB
Mar 2562.66 GB
Apr 2562.71 GB
May 2562.77 GB
Jun 2562.82 GB
Jul 2562.87 GB
Aug 2562.92 GB
Sep 25612.97 GB
Oct 25613.02 GB
Nov 25613.07 GB
Dec 25613.13 GB
Usagemade from

Documents

Updated 9 Oct 26

12 documents in 6 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Fairhallow Travel's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 73 AI summaries of 77 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 10 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
  • ARR journey page block
    • facts.arr_monthly:org_020 facts table
      • Fairhallow Travel – New entity
        • Fairhallow Travel entity
          • accounting/customers.csv org_020 raw row
          • crm/companies.csv org_020 raw row
          • product_analytics/tenants.csv org_020 raw row
        • contracts/order_form_lines.csv ctr_020_01:1 raw row
        • contracts/order_form_lines.csv ctr_020_01:2 raw row
        • contracts/order_forms.csv ctr_020_01 raw row
        • crm/deal_line_items.csv deal_020_01:1 raw row
        • crm/deal_line_items.csv deal_020_01:2 raw row
        • +7 more
      • Fairhallow Travel – Renewal entity
        • Fairhallow Travel entity
          • accounting/customers.csv org_020 raw row
          • crm/companies.csv org_020 raw row
          • product_analytics/tenants.csv org_020 raw row
        • crm/deal_stage_history.csv deal_020_02:1 raw row
        • crm/deal_stage_history.csv deal_020_02:2 raw row
        • crm/deal_stage_history.csv deal_020_02:3 raw row
        • crm/deal_stage_history.csv deal_020_02:4 raw row
        • crm/deals.csv deal_020_02 raw row
      • INV-020-0001 entity
        • Fairhallow Travel entity
          • accounting/customers.csv org_020 raw row
          • crm/companies.csv org_020 raw row
          • product_analytics/tenants.csv org_020 raw row
        • accounting/invoice_lines.csv inv_020_001:1 raw row
        • accounting/invoices.csv inv_020_001 raw row
        • accounting/payments.csv pay_020_001 raw row
      • INV-020-0002 entity
        • Fairhallow Travel entity
          • accounting/customers.csv org_020 raw row
          • crm/companies.csv org_020 raw row
          • product_analytics/tenants.csv org_020 raw row
        • accounting/invoice_lines.csv inv_020_002:1 raw row
        • accounting/invoices.csv inv_020_002 raw row
        • accounting/payments.csv pay_020_002 raw row
  • AI facts page block
  • Contacts page block
    • Becky Lawton entity
      • Fairhallow Travel entity
        • accounting/customers.csv org_020 raw row
        • crm/companies.csv org_020 raw row
        • product_analytics/tenants.csv org_020 raw row
      • crm/contacts.csv per_2001:org_020 raw row
      • product_analytics/users.csv usr_020_002 raw row
    • Simon Ashworth entity
      • Fairhallow Travel entity
        • accounting/customers.csv org_020 raw row
        • crm/companies.csv org_020 raw row
        • product_analytics/tenants.csv org_020 raw row
      • crm/contacts.csv per_2002:org_020 raw row
      • product_analytics/users.csv usr_020_004 raw row
    • Leanne Moss entity
      • Fairhallow Travel entity
        • accounting/customers.csv org_020 raw row
        • crm/companies.csv org_020 raw row
        • product_analytics/tenants.csv org_020 raw row
      • crm/contacts.csv per_2003:org_020 raw row
      • product_analytics/users.csv usr_020_001 raw row
    • Tariq Hussain entity
      • Fairhallow Travel entity
        • accounting/customers.csv org_020 raw row
        • crm/companies.csv org_020 raw row
        • product_analytics/tenants.csv org_020 raw row
      • crm/contacts.csv per_2004:org_020 raw row
      • product_analytics/users.csv usr_020_003 raw row
    • Diane Cropper entity
      • Fairhallow Travel entity
        • accounting/customers.csv org_020 raw row
        • crm/companies.csv org_020 raw row
        • product_analytics/tenants.csv org_020 raw row
      • crm/contacts.csv per_2005:org_020 raw row
    • Gavin Tyldesley entity
      • Fairhallow Travel entity
        • accounting/customers.csv org_020 raw row
        • crm/companies.csv org_020 raw row
        • product_analytics/tenants.csv org_020 raw row
      • crm/contacts.csv per_2006:org_020 raw row
      • product_analytics/users.csv usr_020_005 raw row
  • Open deals (not yet analysed) page block
    • Fairhallow Travel entity
      • accounting/customers.csv org_020 raw row
      • crm/companies.csv org_020 raw row
      • product_analytics/tenants.csv org_020 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets (not yet analysed) page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage
                    made from

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask Brain in the header. Type a question, or pick one of the examples.

                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations150
                    People at customers573
                    BB-Demo staff48
                    Calls1,382
                    Email threads2,122
                    Support tickets789
                    Documents850
                    Deals217
                    Invoices187
                    Events49
                    News items84

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

                    Who to contact

                    Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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