What was said
What this says
Current to 11 Oct 26Renewal call on 17 Nov 2025. Tom Ashdown proposed Growth on the same terms at £39,600. Simon Ashworth asked to drop the unused seats and the break position. He will decide after a written note, with settlement aimed before 8 Dec 2025.
What happened: Tom Ashdown proposed renewing Growth on the same terms at £39,600 a year. Simon Ashworth, the Chief Operating Officer, asked to drop the user count because the company is not using forty.
Customer view: Simon found the time saving believable but questioned whether the company is overpaying for seats. Diane Cropper, Finance Manager, said invoices have been paid on time and asked for notice of any change.
Commercial: Tom said Growth is a package, so fewer users would not bring the price down much, and offered Starter as the alternative. Simon also asked for the break position; Tom said the term is annual.
Watch: Simon will decide once he has seen the note. The seat question was not resolved on the call.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown sends a note this week with renewal on current terms, the options and the notice position, checked against the executed order form and master agreement.
- Marcus Bell adds the usage summary so Simon receives one pack.
- Tom aims to settle the renewal before 8 Dec 2025.
Risks
Current to 9 Oct 26- Simon Ashworth questions whether Growth seats are overpaid and may push for a cheaper option.
- He asked for the break position, which suggests he is weighing an exit if value is not clear.
- The Starter alternative would be a step back in what the teams can do.
Opportunities
Current to 9 Oct 26- Marcus Bell reports use is spreading across teams, with dashboards built in several of them.
- Renewal on unchanged terms gives Finance a predictable annual figure.