Marcus Bell

Fairhallow Travel / B-Brain – Qbr

Callcompleted

Fairhallow Travel: documents logo Fairhallow Travel: documents · 2025-05-19 10:45

Simon Ashworth, the COO, pressed on who uses the brain and what it costs, and said they will review at renewal. Usage is six or seven people a day against 40 licences. Becky Lawton plans a wider rollout and a time-saved figure.

What was said

What this says

Current to 11 Oct 26

Simon Ashworth, the COO, pressed on who uses the brain and what it costs, and said they will review at renewal. Usage is six or seven people a day against 40 licences. Becky Lawton plans a wider rollout and a time-saved figure.

What happened: On the 19 May 2025 QBR, Marcus Bell showed usage, tickets and connectors to Simon Ashworth, Becky Lawton and Leanne Moss. Simon was brief and focused on who uses it and what it costs.

Customer view: Becky said the team used to stitch bookings and tickets together by hand before every review. Leanne confirmed the data has been fresh and the one priority ticket was a connector permission problem on their side.

Commercial: Simon said they will review at renewal, so a value case is needed. The accounting connector was declined for now, with Simon saying maybe after summer.

Watch: Seven daily users against 40 licences is the point Simon raised. Becky's time-saved figure, logged by Tariq, is the evidence he asked for.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Value case before renewal
Importance
renewal
Sentiment
mixed
Voice
decision-maker

Who was there

B-Brain

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Becky Lawton to have Tariq log time saved per review and share a figure by the next check-in.
  • Marcus Bell to send the pack and usage by person, then book a summer check-in.
  • Marcus Bell to raise the accounting connector again at the next check-in.

Risks

Current to 9 Oct 26
  • Simon Ashworth is questioning usage and cost and has said the subscription will be reviewed at renewal.
  • Daily usage of six or seven people against 40 licences invites a value challenge.

Opportunities

Current to 9 Oct 26
  • Becky Lawton plans to roll the brain out to the rest of account management over the next few weeks.
  • The accounting connector may be revisited after summer, with room for 8 connectors on Growth.

Transcript

Not yet analysedThe transcript has not been written yet.

B-Brain is a fictional company; every organisation and person here is invented. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

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DataRecords
Organisations75
People at customers290
B-Brain staff40
Calls784
Email threads1,169
Support tickets449
Documents477
Deals117
Invoices101
Events49
News items56

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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