What was said
What this says
Current to 11 Oct 26Becky Lawton, the main user and champion, leaves within about a week. The COO inherits the account and reviews every licence count, so Marcus Bell will prepare a one-page value summary before the renewal on 1 Jan 2026.
What happened: on 2025-08-22 Marcus Bell reviewed usage with Becky Lawton, who said she has about a week left. About six of forty Growth users ask questions on a normal day, slightly down on the quarter before.
Customer view: Becky said the account falls to the COO, who will not champion a tool and will ask who uses it and what it costs. She was positive about the product and about Marcus.
Commercial: the contract runs to 31 Dec 2025 and renews from 1 Jan 2026 at £39,600 a year. Pricing and terms sit with Tom Ashdown.
Watch: a few people carry most of the usage and one of them is leaving. The one-page view and the team session are the main defence.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Marcus Bell sends Becky Lawton the usage cut by person and the one-page summary for her review first.
- Marcus Bell finds dates for the team session with the people Becky nominates.
- Marcus Bell walks the COO through the summary and aligns with Tom Ashdown before the renewal conversation.
Risks
Current to 9 Oct 26- The champion and heaviest user is leaving, and her successor, the COO, reviews every licence count.
- About six of forty licensed Growth users are active on a normal day, which weakens the value case at renewal.
- A few people carry most of the usage, so the loss of one user matters.
Opportunities
Current to 9 Oct 26- A one-page view of bookings, tickets and reviews could show the COO the brain earning its place.
- A practical team session on client review packs could broaden the user base beyond a few people.