Simon Ashworth

Simon Ashworth

Person

Fairhallow Travel: documents logo Fairhallow Travel: documents · economic_buyer

Chief Operating Officer and economic buyer at Fairhallow Travel. He signed the Growth order form, challenged value at every renewal step, and on 19 Dec 2025 said the company would let the contract run out on 31 Dec 2025. Win-back is possible but not planned.

Who they are

Insight

Current to 11 Oct 26

Chief Operating Officer and economic buyer at Fairhallow Travel. He signed the Growth order form, challenged value at every renewal step, and on 19 Dec 2025 said the company would let the contract run out on 31 Dec 2025. Win-back is possible but not planned.

Role: Chief Operating Officer and CRM economic buyer, signatory of the Growth order form, returned signed on 16 Dec 2024. He is not a platform admin, and his user account was deactivated on 31 Dec 2025.

Influence: Decision-maker. He set the format of conversations and tied renewal to cost per booking, then told Marcus Bell on 19 Dec 2025 the company would let the contract run out.

Watch: He declined a smaller set of seats but said the company would review if things change. Any win-back needs a cost-per-booking value case and an owner for adoption since Becky Lawton left.

AI · claude-sonnet-5-5 · 11 Oct 2026

CRM records

OrganisationTitleRoleEmail
Fairhallow TravelChief Operating Officereconomic_buyersimon.ashworth@fairhallow.example

Activity

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