What was said
What this says
Current to 11 Oct 26On 19 Dec 2025 Simon Ashworth told Marcus Bell the company will let the Growth contract run out on 31 Dec 2025. He cited seats against a handful of users, cost per booking and no one pushing adoption since Becky left.
What happened: Marcus Bell opened with usage and the £39,600 contract. Simon Ashworth, the Chief Operating Officer, said every licence is reviewed and forty seats for a handful of users does not hold up.
Customer view: Simon declined an offer to look at a smaller set of seats and said the company will let it run out. He gave two reasons: cost per booking, and that since Becky left it has been no one's job to push it.
Commercial: Marcus noted the contract ends on 31 Dec 2025 and referred price talk to Tom Ashdown. Service was quiet, so this is a value and ownership problem, not a service one.
Watch: Simon said the company would review if things change, so a win-back is possible but not planned.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Marcus Bell sends a short note on 19 Dec 2025 with the end date, what is switched off and when, and who to contact.
- Marcus copies Tom Ashdown so he is across the account.
- Marcus and Tom keep the win-back door open and revisit with Simon if circumstances change.
Risks
Current to 9 Oct 26- The Growth subscription ends on 31 Dec 2025 because the customer chose not to continue.
- The former champion Becky has left and no one now owns adoption or makes the value case.
- A handful of people ask most of the questions, so usage is concentrated.
Opportunities
Current to 9 Oct 26- Simon Ashworth said the company would review at the time if account managers want the brain back.
- The account management team does use the brain for client reviews, which is a base for a win-back.