B-Brain
Penmaen Software logo

Penmaen Software

Lost£0
made from

AI facts

Current to 14 Oct 26

Penmaen Software held a Growth subscription under the executed 30 Jun 2025 order form at £48k a year, with 40 licensed users, for 25 Jul 2025 to 24 Jul 2026. No executed paper covers any later period, and the CRM shows stage former_customer with ARR of £0. The renewal deal closed lost on 24 Jun 2026 with the reason budget. In the last 90 days 1320 questions were asked, and no tickets were raised. All four invoices were paid within terms.

Read from 31 calls · 47 email threads · 18 tickets · 4 deals · 6 people · 19 documents, newest 10 Jul 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryB2B softwareSource: CRM company record
  • Websitepenmaen.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityCardiffSource: CRM company record
  • Size210 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since25 Jul 2024Source: first executed order form ctr_164_01, signed 11 Jul 2024 · Growth tier · In the CRM since 22 Apr 2024
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
  • StateLostSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Lost, because the CFO Huw Bevan let the Growth renewal lapse on budget grounds after a year of questioning value against forty licences. The champion Cerys Llewellyn had already left. Her move to another organisation is the one relationship worth keeping warm.

SignalsPenmaen Software – RenewalPenmaen Software - Order Form (signed)Penmaen Software / BB-Demo – RenewalYour Growth renewal on 24 Jul 2026Cerys Llewellyn

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • TierGrowthSource: deal_164_03
  • Last contact15 Jun 2026Email: Invitation: BB-Demo webinar, 18 Jun 2026 · 116 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Jul 2024 · 10 connectors configured
  • Licensed seats4032 active users in Sep 2026
Computedmade from

Next step

Current to 14 Oct 26
What
Marcus Bell asks Huw Bevan for a short call to test a right-sized Starter return priced on the users who actually used the brain. re_engage
Who
Marcus Bell Marcus Bell
When
This week by 9 Oct 2026
Why
Marcus Bell should offer CFO Huw Bevan a right-sized Starter win-back. Huw let the £48k Growth renewal lapse on budget after objecting to paying for forty licences while using ten. Payment was never the problem.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26
Lost

Lost: Penmaen Software's £48k Growth subscription ended 24 Jul 2026 after CFO Huw Bevan let the renewal lapse on budget, questioning value against forty licences. All invoices were paid. The move is a right-sized Starter win-back led by Marcus Bell.

Lost: Penmaen Software's Growth subscription at £48k a year ended 24 Jul 2026. It ran under the executed 30 Jun 2025 order form, and the CRM renewal deal closed lost on 24 Jun 2026 for budget.

The records give no monthly trend. They show 1320 questions in the last 90 days, spread thinly: an unnamed user asked 10% and Ffion Rees 8%. Champion Cerys Llewellyn was deactivated on 23 Mar 2026 and has since moved to another organisation.

CFO Huw Bevan questioned value throughout and told the 4 Jun 2026 call he did not want to pay for forty licences and use ten. All four invoices were paid within terms, so the issue was value, not money.

Marcus Bell should ask Huw for a short call by 9 Oct 2026 to test a right-sized Starter return. Tom Ashdown drafts the terms and Sofia Marchetti reviews them.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kNov 24Apr 25Sep 25Feb 26Jul 26newexpansionexpansionchurn£0k£0kJul 24: Contracted ARR £39,600; Invoiced ARR £39,600Aug 24: Contracted ARR £39,600; Invoiced ARR £39,600Sep 24: Contracted ARR £39,600; Invoiced ARR £39,600Oct 24: Contracted ARR £39,600; Invoiced ARR £39,600Nov 24: Contracted ARR £39,600; Invoiced ARR £39,600Dec 24: Contracted ARR £39,600; Invoiced ARR £39,600Jan 25: Contracted ARR £39,600; Invoiced ARR £39,600Feb 25: Contracted ARR £39,600; Invoiced ARR £39,600Mar 25: Contracted ARR £39,600; Invoiced ARR £39,600Apr 25: Contracted ARR £44,100; Invoiced ARR £40,919May 25: Contracted ARR £44,100; Invoiced ARR £40,919Jun 25: Contracted ARR £44,100; Invoiced ARR £40,919Jul 25: Contracted ARR £48,500; Invoiced ARR £48,500Aug 25: Contracted ARR £48,500; Invoiced ARR £48,500Sep 25: Contracted ARR £48,500; Invoiced ARR £48,500Oct 25: Contracted ARR £48,500; Invoiced ARR £48,500Nov 25: Contracted ARR £48,500; Invoiced ARR £48,500Dec 25: Contracted ARR £48,500; Invoiced ARR £48,500Jan 26: Contracted ARR £48,500; Invoiced ARR £48,500Feb 26: Contracted ARR £48,500; Invoiced ARR £48,500Mar 26: Contracted ARR £48,500; Invoiced ARR £48,500Apr 26: Contracted ARR £48,500; Invoiced ARR £48,500May 26: Contracted ARR £48,500; Invoiced ARR £48,500Jun 26: Contracted ARR £48,500; Invoiced ARR £48,500Jul 26: Contracted ARR £0; Invoiced ARR £0

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Jul 26): Contracted ARR £0k; Invoiced ARR £0k. Basis: accounting system, facts.arr_monthly:org_164.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jul 24£39,600£39,600
Aug 24£39,600£39,600
Sep 24£39,600£39,600
Oct 24£39,600£39,600
Nov 24£39,600£39,600
Dec 24£39,600£39,600
Jan 25£39,600£39,600
Feb 25£39,600£39,600
Mar 25£39,600£39,600
Apr 25£44,100£40,919
May 25£44,100£40,919
Jun 25£44,100£40,919
Jul 25£48,500£48,500
Aug 25£48,500£48,500
Sep 25£48,500£48,500
Oct 25£48,500£48,500
Nov 25£48,500£48,500
Dec 25£48,500£48,500
Jan 26£48,500£48,500
Feb 26£48,500£48,500
Mar 26£48,500£48,500
Apr 26£48,500£48,500
May 26£48,500£48,500
Jun 26£48,500£48,500
Jul 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Jul 26
32level vs 3 months earlierof 40 included on the tier
Questions asked · Jul 26
1,320down 214 vs 3 months earlier
Connectors configured · Jul 26
10level vs 3 months earlierof 8 included on the tier
Active admins · Jul 26
1level vs 3 months earlier
Data volume · Jul 26
11.1 GBup 0.1 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000Jul 24Oct 24Jan 25Apr 25Jul 25Oct 25Jan 26Apr 26Jul 26Included users (40)40321,320Jul 24: Active users 4; Licensed seats 40; Questions asked 31Aug 24: Active users 14; Licensed seats 40; Questions asked 171Sep 24: Active users 22; Licensed seats 40; Questions asked 621Oct 24: Active users 26; Licensed seats 40; Questions asked 1,133Nov 24: Active users 30; Licensed seats 40; Questions asked 1,192Dec 24: Active users 33; Licensed seats 40; Questions asked 1,072Jan 25: Active users 33; Licensed seats 40; Questions asked 1,453Feb 25: Active users 33; Licensed seats 40; Questions asked 1,419Mar 25: Active users 33; Licensed seats 40; Questions asked 1,528Apr 25: Active users 33; Licensed seats 40; Questions asked 1,299May 25: Active users 33; Licensed seats 40; Questions asked 1,487Jun 25: Active users 33; Licensed seats 40; Questions asked 1,447Jul 25: Active users 33; Licensed seats 40; Questions asked 1,518Aug 25: Active users 33; Licensed seats 40; Questions asked 858Sep 25: Active users 33; Licensed seats 40; Questions asked 1,544Oct 25: Active users 33; Licensed seats 40; Questions asked 1,695Nov 25: Active users 33; Licensed seats 40; Questions asked 1,366Dec 25: Active users 33; Licensed seats 40; Questions asked 1,150Jan 26: Active users 33; Licensed seats 40; Questions asked 1,454Feb 26: Active users 33; Licensed seats 40; Questions asked 1,391Mar 26: Active users 33; Licensed seats 40; Questions asked 1,579Apr 26: Active users 32; Licensed seats 40; Questions asked 1,340May 26: Active users 32; Licensed seats 40; Questions asked 1,316Jun 26: Active users 32; Licensed seats 40; Questions asked 1,534Jul 26: Active users 32; Licensed seats 40; Questions asked 1,320

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Latest (Jul 26): Active users 32; Licensed seats 40; Questions asked 1,320. Basis: product usage, facts.usage_monthly:org_164, signals:org_164.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jul 2444031
Aug 241440171
Sep 242240621
Oct 2426401,133
Nov 2430401,192
Dec 2433401,072
Jan 2533401,453
Feb 2533401,419
Mar 2533401,528
Apr 2533401,299
May 2533401,487
Jun 2533401,447
Jul 2533401,518
Aug 253340858
Sep 2533401,544
Oct 2533401,695
Nov 2533401,366
Dec 2533401,150
Jan 2633401,454
Feb 2633401,391
Mar 2633401,579
Apr 2632401,340
May 2632401,316
Jun 2632401,534
Jul 2632401,320
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB56.0 GB1012.0 GBJul 24Nov 24Mar 25Jul 25Nov 25Mar 26Jul 26Included connectors (8)1011.1 GB1Jul 24: Connectors configured 0; Active admins 1; Data volume 0.00 GBAug 24: Connectors configured 4; Active admins 2; Data volume 3.05 GBSep 24: Connectors configured 5; Active admins 2; Data volume 3.88 GBOct 24: Connectors configured 5; Active admins 2; Data volume 3.96 GBNov 24: Connectors configured 6; Active admins 2; Data volume 4.84 GBDec 24: Connectors configured 6; Active admins 2; Data volume 4.94 GBJan 25: Connectors configured 6; Active admins 2; Data volume 5.03 GBFeb 25: Connectors configured 6; Active admins 2; Data volume 5.11 GBMar 25: Connectors configured 6; Active admins 2; Data volume 5.20 GBApr 25: Connectors configured 6; Active admins 2; Data volume 5.29 GBMay 25: Connectors configured 8; Active admins 2; Data volume 7.18 GBJun 25: Connectors configured 9; Active admins 2; Data volume 8.21 GBJul 25: Connectors configured 10; Active admins 2; Data volume 9.28 GBAug 25: Connectors configured 10; Active admins 2; Data volume 9.43 GBSep 25: Connectors configured 10; Active admins 2; Data volume 9.58 GBOct 25: Connectors configured 10; Active admins 2; Data volume 9.73 GBNov 25: Connectors configured 10; Active admins 2; Data volume 9.88 GBDec 25: Connectors configured 10; Active admins 2; Data volume 10.04 GBJan 26: Connectors configured 10; Active admins 2; Data volume 10.19 GBFeb 26: Connectors configured 10; Active admins 2; Data volume 10.33 GBMar 26: Connectors configured 10; Active admins 2; Data volume 10.48 GBApr 26: Connectors configured 10; Active admins 1; Data volume 10.63 GBMay 26: Connectors configured 10; Active admins 1; Data volume 10.78 GBJun 26: Connectors configured 10; Active admins 1; Data volume 10.93 GBJul 26: Connectors configured 10; Active admins 1; Data volume 11.05 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Jul 26): Connectors configured 10; Active admins 1; Data volume 11.1 GB. Basis: product usage, facts.usage_monthly:org_164, signals:org_164.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jul 24010.00 GB
Aug 24423.05 GB
Sep 24523.88 GB
Oct 24523.96 GB
Nov 24624.84 GB
Dec 24624.94 GB
Jan 25625.03 GB
Feb 25625.11 GB
Mar 25625.20 GB
Apr 25625.29 GB
May 25827.18 GB
Jun 25928.21 GB
Jul 251029.28 GB
Aug 251029.43 GB
Sep 251029.58 GB
Oct 251029.73 GB
Nov 251029.88 GB
Dec 2510210.04 GB
Jan 2610210.19 GB
Feb 2610210.33 GB
Mar 2610210.48 GB
Apr 2610110.63 GB
May 2610110.78 GB
Jun 2610110.93 GB
Jul 2610111.05 GB
Usagemade from

Documents

Updated 9 Oct 26

19 documents in 6 folders; 4 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Penmaen Software's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 115 AI summaries of 123 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 11 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Penmaen Software lost AI record
      • Penmaen Software – New entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_01:1 raw row
        • contracts/order_form_lines.csv ctr_164_01:2 raw row
        • contracts/order_forms.csv ctr_164_01 raw row
        • crm/deal_line_items.csv deal_164_01:1 raw row
        • crm/deal_line_items.csv deal_164_01:2 raw row
        • +7 more
      • Penmaen Software – Expansion entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_02:1 raw row
        • contracts/order_forms.csv ctr_164_02 raw row
        • crm/deal_line_items.csv deal_164_02:1 raw row
        • crm/deal_stage_history.csv deal_164_02:1 raw row
        • crm/deal_stage_history.csv deal_164_02:2 raw row
        • +3 more
      • Penmaen Software – Renewal entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_03:1 raw row
        • contracts/order_form_lines.csv ctr_164_03:2 raw row
        • contracts/order_forms.csv ctr_164_03 raw row
        • crm/deal_line_items.csv deal_164_03:1 raw row
        • crm/deal_line_items.csv deal_164_03:2 raw row
        • +5 more
      • Penmaen Software – Renewal entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • crm/deal_stage_history.csv deal_164_04:1 raw row
        • crm/deal_stage_history.csv deal_164_04:2 raw row
        • crm/deal_stage_history.csv deal_164_04:3 raw row
        • crm/deal_stage_history.csv deal_164_04:4 raw row
        • crm/deals.csv deal_164_04 raw row
      • Penmaen Software: no paper after 24 Jul 2026 AI record
      • INV-164-0001 entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • accounting/invoice_lines.csv inv_164_001:1 raw row
        • accounting/invoices.csv inv_164_001 raw row
        • accounting/payments.csv pay_164_001 raw row
      • +96 more
  • ARR journey page block
    • facts.arr_monthly:org_164 facts table
      • Penmaen Software – New entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_01:1 raw row
        • contracts/order_form_lines.csv ctr_164_01:2 raw row
        • contracts/order_forms.csv ctr_164_01 raw row
        • crm/deal_line_items.csv deal_164_01:1 raw row
        • crm/deal_line_items.csv deal_164_01:2 raw row
        • +7 more
      • Penmaen Software – Expansion entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_02:1 raw row
        • contracts/order_forms.csv ctr_164_02 raw row
        • crm/deal_line_items.csv deal_164_02:1 raw row
        • crm/deal_stage_history.csv deal_164_02:1 raw row
        • crm/deal_stage_history.csv deal_164_02:2 raw row
        • +3 more
      • Penmaen Software – Renewal entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_03:1 raw row
        • contracts/order_form_lines.csv ctr_164_03:2 raw row
        • contracts/order_forms.csv ctr_164_03 raw row
        • crm/deal_line_items.csv deal_164_03:1 raw row
        • crm/deal_line_items.csv deal_164_03:2 raw row
        • +5 more
      • Penmaen Software – Renewal entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • crm/deal_stage_history.csv deal_164_04:1 raw row
        • crm/deal_stage_history.csv deal_164_04:2 raw row
        • crm/deal_stage_history.csv deal_164_04:3 raw row
        • crm/deal_stage_history.csv deal_164_04:4 raw row
        • crm/deals.csv deal_164_04 raw row
      • INV-164-0001 entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • accounting/invoice_lines.csv inv_164_001:1 raw row
        • accounting/invoices.csv inv_164_001 raw row
        • accounting/payments.csv pay_164_001 raw row
      • INV-164-0002 entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • accounting/invoice_lines.csv inv_164_002:1 raw row
        • accounting/invoices.csv inv_164_002 raw row
        • accounting/payments.csv pay_164_002 raw row
      • +2 more
  • AI facts page block
    • Penmaen Software lost AI record
      • Penmaen Software – New entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_01:1 raw row
        • contracts/order_form_lines.csv ctr_164_01:2 raw row
        • contracts/order_forms.csv ctr_164_01 raw row
        • crm/deal_line_items.csv deal_164_01:1 raw row
        • crm/deal_line_items.csv deal_164_01:2 raw row
        • +7 more
      • Penmaen Software – Expansion entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_02:1 raw row
        • contracts/order_forms.csv ctr_164_02 raw row
        • crm/deal_line_items.csv deal_164_02:1 raw row
        • crm/deal_stage_history.csv deal_164_02:1 raw row
        • crm/deal_stage_history.csv deal_164_02:2 raw row
        • +3 more
      • Penmaen Software – Renewal entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • contracts/order_form_lines.csv ctr_164_03:1 raw row
        • contracts/order_form_lines.csv ctr_164_03:2 raw row
        • contracts/order_forms.csv ctr_164_03 raw row
        • crm/deal_line_items.csv deal_164_03:1 raw row
        • crm/deal_line_items.csv deal_164_03:2 raw row
        • +5 more
      • Penmaen Software – Renewal entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • crm/deal_stage_history.csv deal_164_04:1 raw row
        • crm/deal_stage_history.csv deal_164_04:2 raw row
        • crm/deal_stage_history.csv deal_164_04:3 raw row
        • crm/deal_stage_history.csv deal_164_04:4 raw row
        • crm/deals.csv deal_164_04 raw row
      • Penmaen Software: no paper after 24 Jul 2026 AI record
      • INV-164-0001 entity
        • Penmaen Software entity
          • accounting/customers.csv org_164 raw row
          • crm/companies.csv org_164 raw row
          • product_analytics/tenants.csv org_164 raw row
        • accounting/invoice_lines.csv inv_164_001:1 raw row
        • accounting/invoices.csv inv_164_001 raw row
        • accounting/payments.csv pay_164_001 raw row
      • +96 more
  • Contacts page block
    • Cerys Llewellyn entity
      • crm/contacts.csv per_16401:org_164 raw row
      • crm/contacts.csv per_16401:org_165 raw row
      • product_analytics/users.csv usr_164_002 raw row
    • Huw Bevan entity
      • Penmaen Software entity
        • accounting/customers.csv org_164 raw row
        • crm/companies.csv org_164 raw row
        • product_analytics/tenants.csv org_164 raw row
      • crm/contacts.csv per_16402:org_164 raw row
      • product_analytics/users.csv usr_164_004 raw row
    • Ffion Rees entity
      • Penmaen Software entity
        • accounting/customers.csv org_164 raw row
        • crm/companies.csv org_164 raw row
        • product_analytics/tenants.csv org_164 raw row
      • crm/contacts.csv per_16403:org_164 raw row
      • product_analytics/users.csv usr_164_001 raw row
    • Dylan Price entity
      • Penmaen Software entity
        • accounting/customers.csv org_164 raw row
        • crm/companies.csv org_164 raw row
        • product_analytics/tenants.csv org_164 raw row
      • crm/contacts.csv per_16404:org_164 raw row
    • Rhian Morgan entity
      • Penmaen Software entity
        • accounting/customers.csv org_164 raw row
        • crm/companies.csv org_164 raw row
        • product_analytics/tenants.csv org_164 raw row
      • crm/contacts.csv per_16405:org_164 raw row
      • product_analytics/users.csv usr_164_003 raw row
    • Owain Jenkins entity
      • Penmaen Software entity
        • accounting/customers.csv org_164 raw row
        • crm/companies.csv org_164 raw row
  • Open deals (not yet analysed) page block
    • Documents page block
      • +13 more
    • hero page block
      • Key facts page block
        • Evidence trail page block
          • The story page block
            • Next step page block
              • Open tickets (not yet analysed) page block
                • Profile page block
                  • Sources page block
                    • Platform usage page block
                      Computedmade from
                      Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
                      made from

                      BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                      Help & Support

                      Open as a page

                      Help & Support

                      B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                      How to use the site

                      How to ask

                      Press Ask Brain in the header. Type a question, or pick one of the examples.

                      The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                      What the data covers

                      DataRecords
                      Organisations225
                      People at customers862
                      BB-Demo staff58
                      Calls1,995
                      Email threads3,013
                      Support tickets1,159
                      Documents1,218
                      Deals315
                      Invoices285
                      Events49
                      News items119

                      Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                      BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

                      Who to contact

                      Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
                      Help

                      Ask B

                      B-Brain · read-only