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Penmaen Software - Data Processing Agreement (signed)

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Penmaen Software logo Penmaen Software · dpa · executed · 11 Jul 2024

Executed DPA dated 11 Jul 2024 under the master agreement, with Penmaen Software as controller and BG-Demo as processor. Customer Data stays within the customer's own Snowflake account. It states no price, availability figure or P1 response time.

What it says

What this says

As at Fri 9 Oct 2026

Executed DPA dated 11 Jul 2024 under the master agreement, with Penmaen Software as controller and BG-Demo as processor. Customer Data stays within the customer's own Snowflake account. It states no price, availability figure or P1 response time.

What it is: an executed data processing agreement signed on 11 Jul 2024 by Tom Ashdown for BG-Demo. It "applies to every order form signed under it" and the master agreement.

Commits: BG-Demo processes Customer Data only on documented instructions and keeps it "within the Customer's Snowflake account". It must tell the customer of a breach "without undue delay" and give advance notice of new sub-processors.

Unusual: nothing off the standard terms. The Customer signatory is shown only as "Authorised signatory", so the document does not name who signed for Penmaen Software.

Not settled: no price, service levels, term, renewal date or breach notice deadline in hours. Liability is deferred to the limits in the master agreement, which is not in this document.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

As found in this document

As at Fri 9 Oct 2026
  • Date signed11 Jul 2024Source: the AI read of this record
  • Data locationkeep Customer Data within the Customer's Snowflake account and not move it elsewhere without the Customer's written agreementSource: the AI read of this record
  • Breach noticetell the Customer without undue delay after becoming aware of a personal data breach affecting Customer DataSource: the AI read of this record
  • Sub-processorsgive the Customer advance notice of any new sub-processor and a fair opportunity to objectSource: the AI read of this record
  • International transfersshall not transfer Customer Data outside the United Kingdom unless an appropriate safeguard recognised under data protection law is in place and the Customer has been toldSource: the AI read of this record
  • Return and deletionat the Customer's choice, return or delete Customer Data and delete existing copies, unless the law requires it to be keptSource: the AI read of this record

Body

Penmaen Software - Data Processing Agreement (signed)

Status: Executed Date of agreement: 11 Jul 2024

Parties

This Data Processing Agreement is made between:

  • Penmaen Software, a Cardiff vendor of booking and membership software for gyms and leisure centres (the "Customer"), acting as controller; and
  • BG-Demo, a London data business (the "Supplier"), acting as processor.

It forms part of the master agreement between the parties and applies to every order form signed under it.

Background

The Supplier provides B-Glass, an AI-queryable layer over the Customer's business systems. The brain is built and run inside the Customer's own Snowflake account. The Customer's source systems are connected to it as set out in the relevant order form. In doing so the Supplier may process personal data on the Customer's behalf, and this agreement sets out the terms on which it does so.

Definitions

Read the whole document (4,858 characters)

Terms such as "personal data", "processing", "controller", "processor", "data subject" and "personal data breach" have the meanings given in the UK GDPR and the Data Protection Act 2018. "Customer Data" means personal data processed by the Supplier on the Customer's behalf under the master agreement.

Scope and purpose of processing

ItemDescription
Subject matterProvision of B-Glass and associated implementation and support services
Nature of processingIndexing, storing, structuring and retrieving data from connected systems so that the Customer's users can search and query it
DurationThe term of the master agreement and any order form, plus the period needed to return or delete Customer Data
Categories of data subjectCustomer staff, and the Customer's own customers and their contacts, as they appear in connected systems
Types of personal dataNames, business contact details, job titles, account and ticket records, call and email content and usage records held in connected systems

Supplier obligations

The Supplier shall:

  • process Customer Data only on the Customer's documented instructions, which include this agreement and the order forms, unless the law requires otherwise, in which case it will tell the Customer first where it lawfully can;
  • ensure that anyone authorised to process Customer Data is bound by a duty of confidentiality;
  • keep Customer Data within the Customer's Snowflake account and not move it elsewhere without the Customer's written agreement;
  • apply appropriate technical and organisational measures to protect Customer Data, including access controls, encryption and logging;
  • help the Customer, taking account of the nature of the processing, to respond to requests from data subjects;
  • help the Customer with its security, breach notification, impact assessment and prior consultation duties.

Personal data breaches

The Supplier shall tell the Customer without undue delay after becoming aware of a personal data breach affecting Customer Data. The notice shall describe the nature of the breach, the data and people concerned so far as known, the likely consequences and the measures taken or proposed.

Sub-processors

The Customer gives general authorisation for the Supplier to use sub-processors. The Supplier shall bind each sub-processor to obligations no less protective than those in this agreement and remains responsible for their performance. The Supplier shall give the Customer advance notice of any new sub-processor and a fair opportunity to object.

International transfers

The Supplier shall not transfer Customer Data outside the United Kingdom unless an appropriate safeguard recognised under data protection law is in place and the Customer has been told.

Audit and information

The Supplier shall make available the information reasonably necessary to show compliance with this agreement and shall allow and contribute to audits by the Customer or its appointed auditor, on reasonable notice and during normal working hours.

Return and deletion

On ending of the services, the Supplier shall, at the Customer's choice, return or delete Customer Data and delete existing copies, unless the law requires it to be kept. Because the brain runs inside the Customer's own Snowflake account, the Customer retains control of its data throughout.

Liability and governing law

Liability under this agreement is subject to the limits in the master agreement. This agreement is governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Signatures

Signed by the authorised representatives of the parties on 11 Jul 2024.

For BG-DemoFor Penmaen Software
NameTom AshdownAuthorised signatory
TitleAccount ExecutiveAuthorised signatory for the Customer
Date11 Jul 202411 Jul 2024
Documentsmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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Help & Support

B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

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