Craig Ashwell
Person
Ashwell Mercer Interiors · champion
Commercial Director at Ashwell Mercer Interiors and the CRM champion for the Growth subscription. He values the brain but is a key asker of questions, and says he cannot justify the renewal to his board without a clear value case.
Who they are
Insight
As at Fri 9 Oct 2026Commercial Director at Ashwell Mercer Interiors and the CRM champion for the Growth subscription. He values the brain but is a key asker of questions, and says he cannot justify the renewal to his board without a clear value case.
Role: Commercial Director in Reading, CRM role champion. His platform user was created on 2024-08-23, is an admin, and shows as deactivated on 2026-08-22, the day the term was due to end.
Influence: He shapes the value case taken to the board and the directors, but the Finance Director, Valerie Okon, holds the sign-off. He asked that she be left off one check-in and said he would brief her himself.
Watch: He asked 402 of 5558 questions in the last 12 months, 7%. Adoption stayed at a handful of daily users against forty seats. He set his own test: if use is still three or four people by the autumn, he has his answer. The evidence does not show the renewal outcome.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ashwell Mercer Interiors | Commercial Director | champion | craig.ashwell@ashwellmercer.example |
CRMmade from
Activity
- 10 Aug 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 31 Jul 2026email threadFollowing up on our check-in
- 22 Jul 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 17 Jul 2026email threadBooking a check-in
- 6 Jul 2026callAshwell Mercer Interiors / BG-Demo – Renewal
+2 - 11 Jun 2026callAshwell Mercer Interiors / BG-Demo – Renewal+1
- 9 Jun 2026callAshwell Mercer Interiors / BG-Demo – QBR
+1 - 1 Jun 2026email threadScheduling your QBR
- 22 May 2026dealAshwell Mercer Interiors – Renewal
- 14 May 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 8 May 2026email threadBooking a check-in call
- 13 Apr 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 8 Apr 2026email threadFinding a time for a check-in
- 7 Apr 2026email threadFollow-up from our QBR+1
- 2 Apr 2026callAshwell Mercer Interiors / BG-Demo – QBR+1
- 31 Mar 2026email threadInvoice past its due date
+1 - 25 Mar 2026email threadScheduling your quarterly review
- 13 Mar 2026email threadCheck-in notes from our call
- 12 Mar 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 6 Mar 2026email threadSetting up our next check-in
- 24 Feb 2026email threadNotes from our check-in
- 23 Feb 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 13 Feb 2026email threadCheck-in call this week?
- 26 Jan 2026ticketHow to log a variation order for billing
- 20 Jan 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 19 Jan 2026callAshwell Mercer Interiors / BG-Demo – Check In
- 15 Jan 2026email threadIntroduction and a check-in
- 9 Jan 2026email threadSetting up a check-in
- 5 Jan 2026email threadFollow-up from our QBR conversation+2
- 2 Jan 2026callAshwell Mercer Interiors / BG-Demo – QBR+2
- 29 Dec 2025email threadGetting your next QBR in the diary
- 1 Dec 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 26 Nov 2025email threadCheck-in call: finding a slot
- 3 Nov 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 29 Oct 2025email threadBooking a check-in
- 2 Oct 2025email threadFollow-up from our QBR: usage and next steps+1
- 1 Oct 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 23 Sep 2025email threadScheduling your next QBR
- 3 Sep 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 29 Aug 2025email threadQuick check-in
- 14 Aug 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 11 Aug 2025email threadCheck-in call: finding a time
- 18 Jul 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 7 Jul 2025email threadFollow-up from the QBR: usage and next steps+1
- 4 Jul 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 2 Jul 2025email threadBooking your QBR
- 17 Jun 2025email threadNotes from our check-in
- 16 Jun 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 9 Jun 2025email threadFinding time for a check-in
- 2 Jun 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 23 May 2025dealAshwell Mercer Interiors – Renewal
- 14 May 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 7 May 2025email threadQuick check-in on how the brain is going
- 22 Apr 2025email threadCheck-in notes
- 17 Apr 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 10 Apr 2025email threadFollow-up from the QBR+1
- 10 Apr 2025email threadQuick check-in call
- 9 Apr 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 1 Apr 2025email threadBooking your next QBR
- 21 Mar 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 13 Mar 2025email threadCheck-in call: next steps
- 25 Feb 2025ticketAdding new users
- 18 Feb 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 14 Feb 2025email threadTime for a check-in call?
- 13 Jan 2025callAshwell Mercer Interiors / BG-Demo – Check In
- 6 Jan 2025email threadCatching up on how the brain is being used
- 3 Jan 2025email threadFollowing up on our QBR call+1
- 2 Jan 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 24 Dec 2024email threadGetting your QBR in the diary
- 16 Dec 2024callAshwell Mercer Interiors / BG-Demo – Check In
- 11 Dec 2024email threadCheck-in call next week
- 4 Nov 2024callAshwell Mercer Interiors / BG-Demo – Check In
- 31 Oct 2024email threadSetting up a check-in
- 8 Oct 2024email threadYour support request
- 7 Oct 2024ticketCommercial connector not syncing
- 3 Oct 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 30 Sep 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 16 Sep 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 5 Sep 2024callAshwell Mercer Interiors / BG-Demo – Onboarding
- 2 Sep 2024email threadKickoff follow-up and next steps+1
- 30 Aug 2024callAshwell Mercer Interiors / BG-Demo – Kickoff+1
- 21 Aug 2024email threadKickoff scheduling
- 22 Jul 2024email threadGrowth proposal: next steps after our call
+2 - 22 Jul 2024callAshwell Mercer Interiors / BG-Demo – Negotiation+2
- 2 Jul 2024email threadGrowth proposal for Ashwell Mercer Interiors
- 1 Jul 2024callAshwell Mercer Interiors / BG-Demo – Proposal
- 24 Jun 2024email threadWalking through the proposal
- 17 Jun 2024email threadAshwell Mercer demo: what we covered and what comes next
+1 - 17 Jun 2024callAshwell Mercer Interiors / BG-Demo – Demo+1
- 13 Jun 2024email threadFinding a time for the demo
- 11 Jun 2024email threadNext steps after the demo+1
- 7 Jun 2024callAshwell Mercer Interiors / BG-Demo – Demo+1
- 4 Jun 2024email threadBooking the demo
- 13 May 2024email threadFollowing up on today's discovery call
- 13 May 2024callAshwell Mercer Interiors / BG-Demo – Discovery
- 7 May 2024email threadSetting up a discovery call
- 22 Apr 2024dealAshwell Mercer Interiors – New
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