Ellerby Dental Group logo

Ellerby Dental Group

Watch£44kRenews 23 Apr 27
made from

AI facts

Current to 12 Oct 26

Ellerby Dental Group holds a Growth subscription at £44,000 a year under the order form signed 1 Apr 2026. It runs 23 Apr 2026 to 22 Apr 2027 and renews automatically unless 30 days' written notice is given. Questions asked moved from 1333 in May 2026 to 1393 in September 2026, a 5% change, with 28 active users in both months. The renewal falls 196 days away at a renewal price of £50,000. Rebecca Oakes's platform account was deactivated on 31 Mar 2026.

Read from 15 calls · 19 email threads · 13 tickets · 2 deals · 4 people · 9 documents, newest 5 Oct 26

AImade from

Profile

Updated 9 Oct 26
  • IndustryHealthcare servicesSource: CRM company record
  • Websiteellerbydental.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityDerbySource: CRM company record
  • Size540 employeesSource: CRM company record
  • CRM ownerPriya RamandiffersSource: CRM company record · Account Executive · Left 28 Aug 2026: the CRM still names them · CSM Natalie Eze · The sources disagree
  • Customer since23 Apr 2025Source: first executed order form ctr_095_01, signed 9 Apr 2025 · Growth tier · In the CRM since 23 Jan 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateWatchSource: AI assessment · Written 12 Oct 2026
CRMmade from

AI opinion

Current to 12 Oct 26

Watch, because Rebecca Oakes, the champion, lost platform access on 31 Mar 2026 and Vikram Sethi said on 5 Oct 2026 that the investment feels wasted. The renewal is 196 days off and invoices are paid, so this is value risk, not money risk.

SignalsEllerby Dental Group / BB-Demo – Check InEllerby Dental Group - Order Form (signed)Megan Statham

AI · claude-opus-5-5 · 12 Oct 2026

AImade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£44,000Source: executed order form ctr_095_02, 23 Apr 2026 to 22 Apr 2027 · CRM £44,000 · Invoiced run rate £44,000 · As of 9 Oct 2026
  • Next renewal23 Apr 2027Basis: order form ctr_095_02 ends 22 Apr 2027 · In 196 days · Renewal price £50,000 (+13.6%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term23 Apr 2026 to 22 Apr 2027Source: order form ctr_095_02 (renewal), signed 1 Apr 2026 · Billed annually · 40 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Last contact5 Oct 2026Call: Ellerby Dental Group / BB-Demo – Check In · 4 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Apr 2025 · 6 connectors configured
  • Licensed seats4028 active users in Sep 2026 · Order form ctr_095_02: 40 seats
Computedmade from

Next step

Current to 12 Oct 26
What
Elena Novak takes ownership of Ellerby Dental Group and sends Vikram Sethi the promised engineering update, with a written root cause and fix plan for data freshness and search, ahead of the early November practice review. delivery
Who
Elena Novak Elena Novak
When
This week by 9 Oct 2026
Why
Elena Novak should take ownership and send Vikram Sethi the promised engineering update on freshness and search, with a written fix plan, before the early November review. The CFO says the investment feels wasted, and the renewal moves to £50,000.

AI · claude-opus-5-5 · 12 Oct 2026

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The story

Current to 12 Oct 26
Watch

Watch: Growth at £44,000 is paid up and renews on 23 Apr 2027 at £50,000. The champion Rebecca Oakes lost access, and on 5 Oct 2026 the CFO said stale data makes the investment feel wasted. Elena Novak owns the fix plan.

Watch: Ellerby Dental Group holds Growth at £44,000 a year under the order form signed 1 Apr 2026. It renews on 23 Apr 2027 at £50,000 (13.6% more), and all three invoices were paid within terms.

Active users held at 28 from May 2026 to September 2026, while questions rose from 1333 to 1393. Megan Statham asks 30% of questions and is the only active admin. Rebecca Oakes, the champion, lost access on 31 Mar 2026.

On 5 Oct 2026 Vikram Sethi, Chief Financial Officer, said patchy freshness makes the investment feel wasted. Priya Raman, the CRM owner, left BB-Demo on 28 Aug 2026, so the account has no active owner.

Elena Novak takes ownership and sends Vikram a written root cause and fix plan for freshness and search, agreed with Ewan Pryce, by 9 Oct 2026. This comes ahead of the early November practice review.

AI · claude-opus-5-5 · 12 Oct 2026

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ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kJun 25Sep 25Dec 25Mar 26Jun 26Sep 26newexpansion£44k£44kApr 25: Contracted ARR £39,600; Invoiced ARR £39,600May 25: Contracted ARR £39,600; Invoiced ARR £39,600Jun 25: Contracted ARR £39,600; Invoiced ARR £39,600Jul 25: Contracted ARR £39,600; Invoiced ARR £39,600Aug 25: Contracted ARR £39,600; Invoiced ARR £39,600Sep 25: Contracted ARR £39,600; Invoiced ARR £39,600Oct 25: Contracted ARR £39,600; Invoiced ARR £39,600Nov 25: Contracted ARR £39,600; Invoiced ARR £39,600Dec 25: Contracted ARR £39,600; Invoiced ARR £39,600Jan 26: Contracted ARR £39,600; Invoiced ARR £39,600Feb 26: Contracted ARR £39,600; Invoiced ARR £39,600Mar 26: Contracted ARR £39,600; Invoiced ARR £39,600Apr 26: Contracted ARR £44,000; Invoiced ARR £44,000May 26: Contracted ARR £44,000; Invoiced ARR £44,000Jun 26: Contracted ARR £44,000; Invoiced ARR £44,000Jul 26: Contracted ARR £44,000; Invoiced ARR £44,000Aug 26: Contracted ARR £44,000; Invoiced ARR £44,000Sep 26: Contracted ARR £44,000; Invoiced ARR £44,000

One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £44k; Invoiced ARR £44k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_095.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Apr 25£39,600£39,600
May 25£39,600£39,600
Jun 25£39,600£39,600
Jul 25£39,600£39,600
Aug 25£39,600£39,600
Sep 25£39,600£39,600
Oct 25£39,600£39,600
Nov 25£39,600£39,600
Dec 25£39,600£39,600
Jan 26£39,600£39,600
Feb 26£39,600£39,600
Mar 26£39,600£39,600
Apr 26£44,000£44,000
May 26£44,000£44,000
Jun 26£44,000£44,000
Jul 26£44,000£44,000
Aug 26£44,000£44,000
Sep 26£44,000£44,000
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
28level vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,393down 146 vs 3 months earlier
Connectors configured · Sep 26
6level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
1level vs 3 months earlier
Data volume · Sep 26
15.8 GBup 0.7 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
00201,000402,000May 25Jul 25Sep 25Nov 25Jan 26Mar 26May 26Jul 26Sep 26champion leftIncluded users (40)40281,393Apr 25: Licensed seats 40; Questions asked 40May 25: Licensed seats 40; Questions asked 337Jun 25: Licensed seats 40; Questions asked 835Jul 25: Licensed seats 40; Questions asked 1,259Aug 25: Licensed seats 40; Questions asked 817Sep 25: Active users 29; Licensed seats 40; Questions asked 1,487Oct 25: Active users 29; Licensed seats 40; Questions asked 1,537Nov 25: Active users 29; Licensed seats 40; Questions asked 1,331Dec 25: Active users 29; Licensed seats 40; Questions asked 1,144Jan 26: Active users 29; Licensed seats 40; Questions asked 1,422Feb 26: Active users 29; Licensed seats 40; Questions asked 1,347Mar 26: Active users 29; Licensed seats 40; Questions asked 1,472Apr 26: Active users 28; Licensed seats 40; Questions asked 1,411May 26: Active users 28; Licensed seats 40; Questions asked 1,333Jun 26: Active users 28; Licensed seats 40; Questions asked 1,539Jul 26: Active users 28; Licensed seats 40; Questions asked 1,510Aug 26: Active users 28; Licensed seats 40; Questions asked 828Sep 26: Active users 28; Licensed seats 40; Questions asked 1,393

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Sep 26): Active users 28; Licensed seats 40; Questions asked 1,393. Basis: product usage, facts.usage_monthly:org_095, signals:org_095.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Apr 254040
May 2540337
Jun 2540835
Jul 25401,259
Aug 2540817
Sep 2529401,487
Oct 2529401,537
Nov 2529401,331
Dec 2529401,144
Jan 2629401,422
Feb 2629401,347
Mar 2629401,472
Apr 2628401,411
May 2628401,333
Jun 2628401,539
Jul 2628401,510
Aug 262840828
Sep 2628401,393
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB410.0 GB820.0 GBJun 25Sep 25Dec 25Mar 26Jun 26Sep 26Included connectors (8)15.8 GB61Apr 25: Connectors configured 0; Data volume 0.00 GBMay 25: Connectors configured 3; Data volume 6.00 GBJun 25: Connectors configured 5; Data volume 10.19 GBJul 25: Connectors configured 6; Data volume 12.47 GBAug 25: Connectors configured 6; Data volume 12.71 GBSep 25: Connectors configured 6; Active admins 2; Data volume 12.94 GBOct 25: Connectors configured 6; Active admins 2; Data volume 13.19 GBNov 25: Connectors configured 6; Active admins 2; Data volume 13.42 GBDec 25: Connectors configured 6; Active admins 2; Data volume 13.66 GBJan 26: Connectors configured 6; Active admins 2; Data volume 13.90 GBFeb 26: Connectors configured 6; Active admins 2; Data volume 14.12 GBMar 26: Connectors configured 6; Active admins 2; Data volume 14.36 GBApr 26: Connectors configured 6; Active admins 1; Data volume 14.60 GBMay 26: Connectors configured 6; Active admins 1; Data volume 14.84 GBJun 26: Connectors configured 6; Active admins 1; Data volume 15.07 GBJul 26: Connectors configured 6; Active admins 1; Data volume 15.31 GBAug 26: Connectors configured 6; Active admins 1; Data volume 15.56 GBSep 26: Connectors configured 6; Active admins 1; Data volume 15.79 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 6; Active admins 1; Data volume 15.8 GB. Basis: product usage, facts.usage_monthly:org_095, signals:org_095.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Apr 2500.00 GB
May 2536.00 GB
Jun 25510.19 GB
Jul 25612.47 GB
Aug 25612.71 GB
Sep 256212.94 GB
Oct 256213.19 GB
Nov 256213.42 GB
Dec 256213.66 GB
Jan 266213.90 GB
Feb 266214.12 GB
Mar 266214.36 GB
Apr 266114.60 GB
May 266114.84 GB
Jun 266115.07 GB
Jul 266115.31 GB
Aug 266115.56 GB
Sep 266115.79 GB
Usagemade from

Documents

Updated 9 Oct 26

9 documents in 4 folders; 1 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Ellerby Dental Group's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 56 AI summaries of 61 raw things (calls, tickets, emails, news), 4 people (4 with an AI write-up) and 8 staff (0 with an AI write-up), shown on 8 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations150
People at customers573
BB-Demo staff48
Calls1,382
Email threads2,122
Support tickets789
Documents850
Deals217
Invoices187
Events49
News items84

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
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