Who they are
Insight
Current to 12 Oct 26Rebecca Oakes is the operational champion at Ellerby Dental Group and was the account's admin user. Her platform account was deactivated on 31 Mar 2026. The evidence does not show why, or who now administers the brain.
Role: Head of Practice Operations at Ellerby Dental Group, recorded in the CRM as champion. She led the Growth rollout from discovery on 10 Feb 2025 and was an admin user from 23 Apr 2025.
Influence: She is the operational contact, not the financial buyer. CFO Vikram Sethi handled price, and accepted the £44,000 Growth renewal on the 11 Mar 2026 call, where she backed the value.
Watch: Her platform account was deactivated on 31 Mar 2026, three weeks after the renewal call. The evidence does not show whether she has left, or whether Megan Statham, who helps others day to day, holds admin rights.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ellerby Dental Group | Head of Practice Operations | champion | rebecca.oakes@ellerbydental.example |
Activity
- 23 Mar 2026ticketData mismatch between systems
- 11 Mar 2026callEllerby Dental Group / BB-Demo – Renewal
+1
- 2 Feb 2026callEllerby Dental Group / BB-Demo – Check In
- 23 Jan 2026email_threadLet's catch up this week
- 22 Jan 2026dealEllerby Dental Group – Renewal
- 6 Oct 2025callEllerby Dental Group / BB-Demo – Check In
- 23 Sep 2025ticketSupplier connector sync stopped
- 21 Aug 2025ticketCreating multi-location dashboard
- 12 Jun 2025eventBB-Demo Customer Day
+37
- 11 Jun 2025callEllerby Dental Group / BB-Demo – Training
- 6 Jun 2025email_threadTraining session
- 30 May 2025callEllerby Dental Group / BB-Demo – Onboarding
- 23 May 2025callEllerby Dental Group / BB-Demo – Onboarding
- 12 May 2025callEllerby Dental Group / BB-Demo – Onboarding
- 1 May 2025callEllerby Dental Group / BB-Demo – Onboarding
- 28 Apr 2025email_threadImplementation kickoff
+1
- 25 Apr 2025callEllerby Dental Group / BB-Demo – Kickoff
+1
- 13 Mar 2025email_threadProposal follow-up
- 12 Mar 2025callEllerby Dental Group / BB-Demo – Proposal
- 25 Feb 2025callEllerby Dental Group / BB-Demo – Demo
+1
- 11 Feb 2025email_threadDiscovery follow-up
- 10 Feb 2025callEllerby Dental Group / BB-Demo – Discovery
- 4 Feb 2025email_threadDiscovery session
- 23 Jan 2025dealEllerby Dental Group – New