What it says
What this says
Current to 11 Oct 26Executed 12-month MSA for the Growth tier, effective 23 Apr 2025, expiring 22 Apr 2026. Availability 99.5%, P1 first response 1 hour, subscription £44,000 less 10% to £39,600 a year, total contract value £51,600.
What it is: the executed MSA between BB-Demo Limited and Ellerby Dental Group, signed 9 Apr 2025 by Priya Raman and the customer's Practice Director. It covers the Growth tier with 40 users and 8 connectors.
Commits: availability of 99.5%, P1 first response of 1 hour, and nightly refresh "Complete by 07:00 Customer local time on business days". Credit is 10% of that month's subscription fee if availability falls below 99.5%.
Unusual: a 10% first-term discount on the £44,000 list price. The term is fixed at 12 months and "may be renewed on written agreement", so there is no automatic renewal.
Not settled: the document does not show any renewal or extension, and its expiry of 22 Apr 2026 is before the as-of date. It does not name the customer signatory, and gives no connector delivery date beyond "committed timescales". Freshness is not credited.
As found in this document
Current to 9 Oct 26- Date end22 Apr 2026Source: object_read:doc_095_005
- Date signed9 Apr 2025Source: object_read:doc_095_005
- Date start23 Apr 2025Source: object_read:doc_095_005
- Price£39,600Source: object_read:doc_095_005
- Availability99.5%Source: object_read:doc_095_005
- P1 first response1 hourSource: object_read:doc_095_005
- Nightly data refreshComplete by 07:00 Customer local time on business daysComplete by 07:00 Customer local time on business days · Source: object_read:doc_095_005
- Service creditsIf availability falls below 99.5% in any month, the Customer receives a credit of 10% of that month's subscription fee.If availability falls below 99.5% in any month, the Customer receives a credit of 10% of that month's subscription fee. · Source: object_read:doc_095_005
- Subscription fee£44,000 list, 10% discount, £39,600 net, Annual£44,000 list, 10% discount, £39,600 net, Annual · Source: object_read:doc_095_005
- Implementation fee£12,000, 0% discount, OnceSource: object_read:doc_095_005
- Total contract value£51,600Source: object_read:doc_095_005
- BillingAnnual in advance for subscription; implementation invoiced on the implementation start date.Annual in advance for subscription; implementation invoiced on the implementation start date. · Source: object_read:doc_095_005
- Payment terms30 days from invoice.Source: object_read:doc_095_005
- ImplementationGrowth implementation will be delivered over 8 weeks, with up to 8 connectors live within committed timescales.Growth implementation will be delivered over 8 weeks, with up to 8 connectors live within committed timescales. · Source: object_read:doc_095_005
The document
Body
Ellerby Dental Group - Master Services Agreement
Parties
This Agreement is entered into between BB-Demo Limited (the "Company") and Ellerby Dental Group (the "Customer").
Effective date and term
Effective: 23 Apr 2025 Expiry: 22 Apr 2026 Term: 12 months
This Agreement may be renewed on written agreement.
Services
The Company will provide the company brain, a data integration and query platform, at the Growth tier.
Service scope
| Item | Quantity |
|---|---|
| Included users | 40 |
| Included connectors | 8 |
Implementation
Growth implementation will be delivered over 8 weeks, with up to 8 connectors live within committed timescales. The Customer will provide system access and nominate a technical point of contact.
Service levels
| Metric | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 hour |
| Nightly data refresh | Complete by 07:00 Customer local time on business days |
Service credits: If availability falls below 99.5% in any month, the Customer receives a credit of 10% of that month's subscription fee.
Fees and payment
Read the whole document (1,954 characters)
| Line item | Unit price | Discount | Net | Frequency |
|---|---|---|---|---|
| Company Brain – Growth | £44,000 | 10% | £39,600 | Annual |
| Implementation – Growth | £12,000 | 0% | £12,000 | Once |
| Total contract value | £51,600 |
Billing: Annual in advance for subscription; implementation invoiced on the implementation start date.
Payment terms: 30 days from invoice.
General
Both parties agree to comply with applicable data protection law and confidentiality obligations. The Customer's data resides in its Snowflake account. The Company will sign a Data Processing Agreement concurrent with this Agreement.
Signatures
For BB-Demo Limited:
Priya Raman, Account Executive
Date: 9 Apr 2025
For Ellerby Dental Group:
Practice Director, Ellerby Dental Group
Date: 9 Apr 2025
Unusual terms
Current to 9 Oct 26- 10% first-term discount on subscription
- Renewal only on written agreement, no auto-renewal