Skovdal Software logo

Skovdal Software

Lost£0
made from

AI facts

Current to 11 Oct 26

Skovdal Software held a Starter subscription under the executed order form of 17 Jan 2025, at £17,550 a year after a 10% first-term discount, from 1 Feb 2025 to 31 Jan 2026. The CRM renewal deal closed lost on 12 Jan 2026 with the reason low_adoption, and the CRM shows former_customer with £0 ARR. Questions asked numbered 0 in the last 90 days. No open deal or booked call is shown. Both invoices were paid within terms.

Read from 13 calls · 14 email threads · 7 tickets · 2 deals · 5 people · 7 documents, newest 12 Jan 26

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the first Starter term ended on 31 Jan 2026 with no renewal, the CRM renewal deal closed lost, and all four named platform users were deactivated that day. Sofie Bech doubted another year justified a price increase. A win-back could start from Ida Mortensen's earlier praise.

SignalsSkovdal Software – RenewalSkovdal Software / BB-Demo – RenewalSkovdal Software - Order Form (signed)Skovdal Software / BB-Demo – Check In

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Tom Ashdown contacts Ida Mortensen to propose a win-back conversation built on a Starter value case that answers Sofie Bech's doubt about price. re_engage
Who
Tom Ashdown Tom Ashdown
When
this_week by 9 Oct 2026
Why
Tom Ashdown should reopen Skovdal Software through Ida Mortensen, its former champion, with a value case answering Sofie Bech's doubt about price. First, Daniel Okafor confirms the data return or deletion owed under the signed DPA.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryB2B softwareSource: CRM company record
  • Websiteskovdal.exampleSource: CRM company record
  • CountryDenmarkSource: CRM company record · CRM code DK · Region EU
  • HQ cityCopenhagenSource: CRM company record
  • Size140 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Daniel Okafor
  • Customer since1 Feb 2025Source: first executed order form ctr_027_01, signed 17 Jan 2025 · Starter tier · In the CRM since 23 Oct 2024
  • TypeChurneddiffersSource: contracts and invoices (signals) · CRM stage former_customer · The sources disagree
  • StateLostSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • TierStarterSource: deal_027_01
  • Last contact23 Dec 2025Email: Salesforce connector sync · 290 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Feb 2025 · 3 connectors configured
  • Licensed seats1514 active users in Sep 2026
Computedmade from

The story

Current to 11 Oct 26
Lost

Lost: Skovdal Software's Starter term ended on 31 Jan 2026 after the Managing Director doubted the value of a price rise, though both invoices were paid within terms. Tom Ashdown should reopen it through former champion Ida Mortensen with a value case.

Lost. Skovdal Software's Starter term ended on 31 Jan 2026. The executed order form of 17 Jan 2025 set £17,550 a year after a 10% first-term discount, and the CRM renewal deal closed lost on 12 Jan 2026.

Questions fell from 2634 across 2025 to 0 in the last 90 days, and Mads Mortensen asked 41% of the 2025 total. All four platform users, champion Ida Mortensen among them, were deactivated on 31 Jan 2026.

Sofie Bech, Managing Director, said on 18 Dec 2025 she was not convinced another year justified an increase. The open risks are the data deletion owed under the signed DPA and a blocked-users ticket closed without a documented resolution.

Tom Ashdown should reopen the account through Ida by 9 Oct 2026, with a value case answering Sofie's doubt on price. First, Daniel Okafor confirms the data return or deletion owed under the signed DPA.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£10k£20kFeb 25Apr 25Jun 25Aug 25Oct 25Dec 25Feb 26newchurn£0k£0kFeb 25: Contracted ARR £18k; Invoiced ARR £18kMar 25: Contracted ARR £18k; Invoiced ARR £18kApr 25: Contracted ARR £18k; Invoiced ARR £18kMay 25: Contracted ARR £18k; Invoiced ARR £18kJun 25: Contracted ARR £18k; Invoiced ARR £18kJul 25: Contracted ARR £18k; Invoiced ARR £18kAug 25: Contracted ARR £18k; Invoiced ARR £18kSep 25: Contracted ARR £18k; Invoiced ARR £18kOct 25: Contracted ARR £18k; Invoiced ARR £18kNov 25: Contracted ARR £18k; Invoiced ARR £18kDec 25: Contracted ARR £18k; Invoiced ARR £18kJan 26: Contracted ARR £18k; Invoiced ARR £18kFeb 26: Contracted ARR £0k; Invoiced ARR £0k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Feb 26): Contracted ARR £0k; Invoiced ARR £0k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_027.
Show the figures as a table
Contracted ARRInvoiced ARR
Feb 25£18k£18k
Mar 25£18k£18k
Apr 25£18k£18k
May 25£18k£18k
Jun 25£18k£18k
Jul 25£18k£18k
Aug 25£18k£18k
Sep 25£18k£18k
Oct 25£18k£18k
Nov 25£18k£18k
Dec 25£18k£18k
Jan 26£18k£18k
Feb 26£0£0
Accountingmade from

Platform usage

Updated 9 Oct 26

Headroom on the Starter tier, Jan 2026: 14 of 15 included users; 3 of 4 included connectors.

Active users · Jan 26
14level vs Oct 25of 15 included on the tier
Questions asked · Jan 26
276down 43 vs Oct 25
Connectors configured · Jan 26
3level vs Oct 25of 4 included on the tier
Active admins · Jan 26
1level vs Oct 25
Data volume · Jan 26
1.0 GBup 0.1 GB vs Oct 25
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersIncluded users (15)Right axisQuestions asked
00820015400Mar 25May 25Jul 25Sep 25Nov 25Jan 2614276Feb 25: Included users (15) 15; Questions asked 55Mar 25: Included users (15) 15; Questions asked 181Apr 25: Included users (15) 15; Questions asked 236May 25: Included users (15) 15; Questions asked 256Jun 25: Included users (15) 15; Questions asked 307Jul 25: Included users (15) 15; Questions asked 306Aug 25: Included users (15) 15; Questions asked 172Sep 25: Active users 14; Included users (15) 15; Questions asked 310Oct 25: Active users 14; Included users (15) 15; Questions asked 319Nov 25: Active users 14; Included users (15) 15; Questions asked 266Dec 25: Active users 14; Included users (15) 15; Questions asked 226Jan 26: Active users 14; Included users (15) 15; Questions asked 276
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. Latest (Jan 26): Active users 14; Questions asked 276. Basis: product usage, facts.usage_monthly:org_027, signals:org_027.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (4)Active adminsRight axisData volume
00.0 GB20.6 GB41.2 GBMar 25May 25Jul 25Sep 25Nov 25Jan 261.0 GB31Feb 25: Connectors configured 2; Included connectors (4) 4; Data volume 0.6 GBMar 25: Connectors configured 2; Included connectors (4) 4; Data volume 0.6 GBApr 25: Connectors configured 3; Included connectors (4) 4; Data volume 0.9 GBMay 25: Connectors configured 3; Included connectors (4) 4; Data volume 0.9 GBJun 25: Connectors configured 3; Included connectors (4) 4; Data volume 0.9 GBJul 25: Connectors configured 3; Included connectors (4) 4; Data volume 0.9 GBAug 25: Connectors configured 3; Included connectors (4) 4; Data volume 0.9 GBSep 25: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.0 GBOct 25: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.0 GBNov 25: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.0 GBDec 25: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.0 GBJan 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.0 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Jan 26): Connectors configured 3; Active admins 1; Data volume 1.0 GB. Basis: product usage, facts.usage_monthly:org_027, signals:org_027.
Usagemade from

Documents

Updated 9 Oct 26

7 documents in 3 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Skovdal Software's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 41 AI summaries of 45 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 7 pages.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Skovdal Software lost AI record
      • Skovdal Software – New entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • contracts/order_form_lines.csv ctr_027_01:1 raw row
        • contracts/order_form_lines.csv ctr_027_01:2 raw row
        • contracts/order_forms.csv ctr_027_01 raw row
        • crm/deal_line_items.csv deal_027_01:1 raw row
        • crm/deal_line_items.csv deal_027_01:2 raw row
        • +7 more
      • Skovdal Software – Renewal entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • crm/deal_stage_history.csv deal_027_02:1 raw row
        • crm/deal_stage_history.csv deal_027_02:2 raw row
        • crm/deal_stage_history.csv deal_027_02:3 raw row
        • crm/deal_stage_history.csv deal_027_02:4 raw row
        • crm/deals.csv deal_027_02 raw row
      • Skovdal Software: Starter paper, term ended AI record
      • INV-027-0001 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_001:1 raw row
        • accounting/invoices.csv inv_027_001 raw row
        • accounting/payments.csv pay_027_001 raw row
      • INV-027-0002 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_002:1 raw row
        • accounting/invoices.csv inv_027_002 raw row
        • accounting/payments.csv pay_027_002 raw row
      • Discovery: manual account lookups AI record
        • Skovdal Software / BB-Demo – Discovery entity
          • Skovdal Software entity
            • accounting/customers.csv org_027 raw row
            • crm/companies.csv org_027 raw row
            • product_analytics/tenants.csv org_027 raw row
          • call_recorder/calls.csv call_027_001 raw row
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
      • +48 more
  • ARR journey page block
    • facts.arr_monthly:org_027 facts table
      • Skovdal Software – New entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • contracts/order_form_lines.csv ctr_027_01:1 raw row
        • contracts/order_form_lines.csv ctr_027_01:2 raw row
        • contracts/order_forms.csv ctr_027_01 raw row
        • crm/deal_line_items.csv deal_027_01:1 raw row
        • crm/deal_line_items.csv deal_027_01:2 raw row
        • +7 more
      • Skovdal Software – Renewal entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • crm/deal_stage_history.csv deal_027_02:1 raw row
        • crm/deal_stage_history.csv deal_027_02:2 raw row
        • crm/deal_stage_history.csv deal_027_02:3 raw row
        • crm/deal_stage_history.csv deal_027_02:4 raw row
        • crm/deals.csv deal_027_02 raw row
      • INV-027-0001 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_001:1 raw row
        • accounting/invoices.csv inv_027_001 raw row
        • accounting/payments.csv pay_027_001 raw row
      • INV-027-0002 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_002:1 raw row
        • accounting/invoices.csv inv_027_002 raw row
        • accounting/payments.csv pay_027_002 raw row
  • AI facts page block
    • Skovdal Software lost AI record
      • Skovdal Software – New entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • contracts/order_form_lines.csv ctr_027_01:1 raw row
        • contracts/order_form_lines.csv ctr_027_01:2 raw row
        • contracts/order_forms.csv ctr_027_01 raw row
        • crm/deal_line_items.csv deal_027_01:1 raw row
        • crm/deal_line_items.csv deal_027_01:2 raw row
        • +7 more
      • Skovdal Software – Renewal entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • crm/deal_stage_history.csv deal_027_02:1 raw row
        • crm/deal_stage_history.csv deal_027_02:2 raw row
        • crm/deal_stage_history.csv deal_027_02:3 raw row
        • crm/deal_stage_history.csv deal_027_02:4 raw row
        • crm/deals.csv deal_027_02 raw row
      • Skovdal Software: Starter paper, term ended AI record
      • INV-027-0001 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_001:1 raw row
        • accounting/invoices.csv inv_027_001 raw row
        • accounting/payments.csv pay_027_001 raw row
      • INV-027-0002 entity
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
        • accounting/invoice_lines.csv inv_027_002:1 raw row
        • accounting/invoices.csv inv_027_002 raw row
        • accounting/payments.csv pay_027_002 raw row
      • Discovery: manual account lookups AI record
        • Skovdal Software / BB-Demo – Discovery entity
          • Skovdal Software entity
            • accounting/customers.csv org_027 raw row
            • crm/companies.csv org_027 raw row
            • product_analytics/tenants.csv org_027 raw row
          • call_recorder/calls.csv call_027_001 raw row
        • Skovdal Software entity
          • accounting/customers.csv org_027 raw row
          • crm/companies.csv org_027 raw row
          • product_analytics/tenants.csv org_027 raw row
      • +48 more
  • Contacts page block
    • Ida Mortensen entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2701:org_027 raw row
      • product_analytics/users.csv usr_027_002 raw row
    • Sofie Bech entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2702:org_027 raw row
      • product_analytics/users.csv usr_027_004 raw row
    • Mads Mortensen entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2703:org_027 raw row
      • product_analytics/users.csv usr_027_001 raw row
    • Ida Bech entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2704:org_027 raw row
      • product_analytics/users.csv usr_027_003 raw row
    • Anders Thomsen entity
      • Skovdal Software entity
        • accounting/customers.csv org_027 raw row
        • crm/companies.csv org_027 raw row
        • product_analytics/tenants.csv org_027 raw row
      • crm/contacts.csv per_2705:org_027 raw row
  • Open deals (not yet analysed) page block
    • Skovdal Software entity
      • accounting/customers.csv org_027 raw row
      • crm/companies.csv org_027 raw row
      • product_analytics/tenants.csv org_027 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets (not yet analysed) page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
                    made from

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                    Help & Support

                    Open as a page

                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

                    How to use the site

                    How to ask

                    Press Ask Brain in the header. Type a question, or pick one of the examples.

                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations75
                    People at customers290
                    BB-Demo staff40
                    Calls784
                    Email threads1,169
                    Support tickets449
                    Documents477
                    Deals117
                    Invoices101
                    Events49
                    News items56

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

                    Who to contact

                    Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
                    Ask B

                    Ask B

                    B-Brain · read-only