Who they are
Insight
Current to 11 Oct 26Managing Director at Skovdal Software and the economic buyer in the CRM. She led the Starter deal in late 2024 and, on 18 Dec 2025, doubted another year justified a price increase. Her platform user was deactivated on 31 Jan 2026.
Role: Managing Director in Copenhagen, recorded as economic buyer. She appears in three calls and five threads, and was the main counterpart for Tom Ashdown and Daniel Okafor on proposal, order form and renewal.
Influence: decision-maker for Skovdal. On 18 Dec 2025 she said use was moderate and she was not convinced another year justified an increase; Anders Thomsen only asked whether the invoice was in order.
Watch: her platform user was deactivated on 31 Jan 2026 and she was not an admin. The evidence does not show the renewal outcome, an executed order form or what followed the 12 Jan 2026 decision date.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Skovdal Software | Managing Director | economic_buyer | sofie.bech@skovdal.example |
Activity
- 18 Dec 2025callSkovdal Software / BB-Demo – Renewal
+1
- 25 Nov 2025eventRevenue leaders roundtable
+22
- 31 Oct 2025email_threadRenewal notice
- 8 Oct 2025eventData leaders conference (BB-Demo stand)
+7
- 18 Sep 2025eventBB-Demo webinar
+14
- 12 Jun 2025eventBB-Demo Customer Day
+37
- 26 May 2025email_threadBB-Demo Customer Day
- 15 Jan 2025email_threadOrder form
- 2 Jan 2025email_threadCommercial terms for discussion
+1
- 2 Jan 2025callSkovdal Software / BB-Demo – Negotiation
+1
- 23 Dec 2024email_threadNew year: commercial discussion
- 16 Dec 2024callSkovdal Software / BB-Demo – Proposal