What was said
What this says
Current to 11 Oct 26Ida Mortensen, Head of Client Services, described five to ten minute manual lookups across CRM, usage and billing. She was receptive to the brain and agreed to introduce Mads and the IT team ahead of a demo in early December.
What happened: Tom Ashdown ran a discovery call with Ida Mortensen at Skovdal Software, a booking software vendor serving clinics in the Nordics. Ida described the pain of answering a single customer question across separate CRM, usage and billing systems.
Customer view: Three people in support, plus Mads on operations, dig for data by hand. Ida said faster answers would let the team spend time on complex support issues.
Commercial: Tom quoted a four week setup, which matches the Starter implementation. No tier, price or contract was discussed, and the evidence does not show who else would buy.
Watch: Ida agreed to sort out the IT introduction via Mads. Access to IT is the next gate before a demo.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown to book a demo for early December and request the IT introduction via Mads.
- Ida Mortensen to send Mads's email and connect Tom to the IT team.
Risks
Current to 9 Oct 26- The evidence does not show who holds budget or signs; Ida is a client services lead, not a named buyer.
- The demo depends on access to Skovdal's IT team, which has not yet been arranged.
Opportunities
Current to 9 Oct 26- A new customer with a clear lookup pain across CRM, usage and billing, a fit for the company brain.
- A small support team of three plus an operations analyst suggests a Starter-sized first deployment.