Tom Ashdown

Skovdal Software / B-Brain – Discovery

Callcompleted

Skovdal Software: documents logo Skovdal Software: documents · 2024-11-11 08:45

Ida Mortensen, Head of Client Services, described five to ten minute manual lookups across CRM, usage and billing. She was receptive to the brain and agreed to introduce Mads and the IT team ahead of a demo in early December.

What was said

What this says

Current to 11 Oct 26

Ida Mortensen, Head of Client Services, described five to ten minute manual lookups across CRM, usage and billing. She was receptive to the brain and agreed to introduce Mads and the IT team ahead of a demo in early December.

What happened: Tom Ashdown ran a discovery call with Ida Mortensen at Skovdal Software, a booking software vendor serving clinics in the Nordics. Ida described the pain of answering a single customer question across separate CRM, usage and billing systems.

Customer view: Three people in support, plus Mads on operations, dig for data by hand. Ida said faster answers would let the team spend time on complex support issues.

Commercial: Tom quoted a four week setup, which matches the Starter implementation. No tier, price or contract was discussed, and the evidence does not show who else would buy.

Watch: Ida agreed to sort out the IT introduction via Mads. Access to IT is the next gate before a demo.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Manual account lookups pain
Importance
neutral
Sentiment
positive
Voice
champion

Who was there

B-Brain

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to book a demo for early December and request the IT introduction via Mads.
  • Ida Mortensen to send Mads's email and connect Tom to the IT team.

Risks

Current to 9 Oct 26
  • The evidence does not show who holds budget or signs; Ida is a client services lead, not a named buyer.
  • The demo depends on access to Skovdal's IT team, which has not yet been arranged.

Opportunities

Current to 9 Oct 26
  • A new customer with a clear lookup pain across CRM, usage and billing, a fit for the company brain.
  • A small support team of three plus an operations analyst suggests a Starter-sized first deployment.

Transcript

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Calls784
Email threads1,169
Support tickets449
Documents477
Deals117
Invoices101
Events49
News items56

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