Skovdal Software / B-Brain – Proposal
Callcompleted
Skovdal Software: documents · 2024-12-16 14:45
Tom Ashdown presented a Starter proposal at an all-in £23,550. Sofie Bech called it solid and said she would sign in the new year. Ida Mortensen said data staying in the customer's Snowflake account was what sold them.
What was said
What this says
Current to 11 Oct 26Tom Ashdown presented a Starter proposal at an all-in £23,550. Sofie Bech called it solid and said she would sign in the new year. Ida Mortensen said data staying in the customer's Snowflake account was what sold them.
What happened: Tom walked Sofie and Ida through a Starter proposal on 16 Dec 2024. Sofie said she was happy with it and asked what was needed to move forward.
Customer view: Ida said keeping clinic data in their own cloud was the deciding point. Sofie's only probing questions were the annual fee after year one and whether implementation included data migration.
Commercial: The price was quoted as one bundled figure covering implementation and the first year. The renewal fee was described only as the standard Starter renewal rate, so no number was given.
Watch: Nothing was signed on the call; the order form was to be emailed the next day and signed in the new year.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Tom Ashdown emails the order form the day after the call.
- Sofie Bech signs in the new year so kick-off can start in the second week of January.
Risks
Current to 9 Oct 26- The annual fee after year one was given only as the standard Starter renewal rate, with no figure, which could surprise the customer at renewal.
- The order form was unsigned at the end of the call, with signing left to the new year.
Opportunities
Current to 9 Oct 26- Data staying inside the customer's own Snowflake account is the strongest selling point for this clinic-data customer.
- Starter covers one team, leaving room to grow once the first team is live.