Karin Sjöberg
Person
Lindqvarn Retail: documents · champion
Karin Sjöberg is Lindqvarn Retail's CRM champion and day-to-day voice on usage and rollout. CFO Mats Eklund decides price. Her admin platform account was deactivated on 4 Sep 2026, and she links the usage fall to stale data.
Who they are
Insight
Current to 11 Oct 26Karin Sjöberg is Lindqvarn Retail's CRM champion and day-to-day voice on usage and rollout. CFO Mats Eklund decides price. Her admin platform account was deactivated on 4 Sep 2026, and she links the usage fall to stale data.
Role: Head of Customer Insight at Lindqvarn Retail, CRM role champion, based in Stockholm. She raises most tickets and leads the conversation on usage, store rollout and data quality.
Influence: Mats Eklund, the CFO, holds the renewal price decision and leaves usage to Karin. She shapes the value case and prepares contract discussions with him.
Watch: Her admin platform account was deactivated on 4 Sep 2026, and the evidence does not show why. She ties the recent usage fall to stale data and lost trust among store managers.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Head of Customer Insight | champion | karin.sjoberg@lindqvarn.example |
Activity
- 24 Aug 2026callLindqvarn Retail / BB-Demo – Check In
- 19 Aug 2026email_threadCheck-in call and what we're seeing
- 13 Aug 2026email_threadFollowing up on your support ticket
- 12 Aug 2026ticketStore feedback data incomplete
- 14 Jul 2026ticketRequest: Export customer insights to CRM
- 26 Jun 2026callLindqvarn Retail / BB-Demo – Check In
- 24 Jun 2026email_threadGetting a check-in in the diary
- 15 Jun 2026ticketDuplicate customer records in dashboard
- 11 Jun 2026eventBB-Demo Customer Day London
+32 - 6 Jun 2026email_threadInvitation: BB-Demo Customer Day London
- 21 May 2026email_threadFollow-up: quarterly business review
+2 - 20 May 2026callLindqvarn Retail / BB-Demo – Qbr+2
- 13 May 2026email_threadArranging your quarterly business review
- 27 Apr 2026ticketHow to segment customers by purchase recency
- 20 Apr 2026callLindqvarn Retail / BB-Demo – Renewal
+2 - 10 Apr 2026email_threadFollowing up on your support request
- 9 Apr 2026ticketDashboard showing stale data
- 23 Mar 2026callLindqvarn Retail / BB-Demo – Renewal
+2 - 6 Mar 2026ticketSlow dashboard page load times
- 2 Mar 2026dealLindqvarn Retail – Renewal
- 2 Feb 2026email_threadNext steps on the expansion
+2 - 30 Jan 2026callLindqvarn Retail / BB-Demo – Negotiation+2
- 15 Jan 2026eventBB-Demo webinar
+13 - 18 Dec 2025email_threadFollowing up on the proposal after our call
- 16 Dec 2025callLindqvarn Retail / BB-Demo – Proposal
- 9 Dec 2025email_threadWalking through the renewal proposal
- 1 Dec 2025dealLindqvarn Retail – Expansion
- 18 Nov 2025email_threadFollow-up from our QBR
+2 - 17 Nov 2025callLindqvarn Retail / BB-Demo – Qbr+2
- 10 Nov 2025email_threadSetting up your quarterly business review
- 20 Oct 2025callLindqvarn Retail / BB-Demo – Check In
- 10 Oct 2025ticketDuplicate customer records in brain
- 11 Sep 2025ticketHelp with dashboard setup
- 13 Aug 2025ticketUrgent: Zendesk connector offline
- 12 Aug 2025ticketDate filter not working in reports
- 5 Aug 2025callLindqvarn Retail / BB-Demo – Onboarding
- 22 Jul 2025callLindqvarn Retail / BB-Demo – Onboarding
- 8 Jul 2025callLindqvarn Retail / BB-Demo – Onboarding
- 19 Jun 2025callLindqvarn Retail / BB-Demo – Onboarding
- 10 Jun 2025callLindqvarn Retail / BB-Demo – Onboarding
- 4 Jun 2025callLindqvarn Retail / BB-Demo – Kickoff+2
- 23 Apr 2025email_threadFollowing up on our negotiation call+2
- 23 Apr 2025callLindqvarn Retail / BB-Demo – Negotiation+2
- 24 Mar 2025callLindqvarn Retail / BB-Demo – Proposal
- 6 Mar 2025email_threadAfter the store managers' demo
+1 - 5 Mar 2025callLindqvarn Retail / BB-Demo – Demo+1
- 3 Mar 2025email_threadA second demo for the wider team
- 20 Feb 2025email_threadFollowing up on Thursday's demo+1
- 19 Feb 2025callLindqvarn Retail / BB-Demo – Demo+1
- 14 Feb 2025email_threadFinding a time for the demo
- 20 Jan 2025email_threadFollowing our discovery call: next steps for Lindqvarn
- 20 Jan 2025callLindqvarn Retail / BB-Demo – Discovery
- 17 Dec 2024dealLindqvarn Retail – New