Veldmaat Payments logo

Veldmaat Payments

At risk£45,000Renews 5 Jan 27Renewal_open · £50,000/yr

AI facts

Current to 11 Oct 26

Veldmaat Payments holds a Growth order form signed 16 Dec 2025 at £45,000 a year, running 5 Jan 2026 to 4 Jan 2027, with 40 licensed users. Active users rose from 23 to 41 between May 2026 and September 2026. Invoices run at £12,500 a quarter against £11,250 in the order form, and INV-003-0004 is disputed and 65 days overdue. The renewal deal stands at £50,000, and renewal calls are booked for 23 Oct 2026 and 26 Oct 2026.

Read from 23 calls · 29 email threads · 19 tickets · 1 news items · 2 deals · 5 people · 12 documents, newest 6 Oct 26

AI opinion

Current to 11 Oct 26

At risk, because the renewal is 88 days away while BB-Demo's own billing error holds an invoice in dispute and repeated late refreshes have no contractual credit on Growth. Joost Verbeek has tied renewal to closing both. Usage above the 40 licensed users supports a seat review once settled.

AI · claude-opus-5-5 · 11 Oct 2026

Next step

Current to 11 Oct 26
What
Elena Novak closes the over-billing with a written credit note and sends Joost Verbeek the written service credit answer and renewal breakdown before the 23 Oct 2026 renewal call. renewal
Who
Elena Novak Elena Novak
When
this_week by 9 Oct 2026
Why
Before the 23 Oct 2026 renewal call, Elena Novak should get the corrected invoice issued and send the written service credit answer. Joost Verbeek will not discuss renewal while either item is open, and both are BB-Demo's own errors.

AI · claude-opus-5-5 · 11 Oct 2026

Profile

Updated 9 Oct 26
  • IndustryFinancial servicesSource: CRM company record
  • Websiteveldmaat.exampleSource: CRM company record
  • CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
  • HQ cityAmsterdamSource: CRM company record
  • Size260 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Elena Novak
  • Customer since5 Jan 2026Source: first executed order form ctr_003_01, signed 16 Dec 2025 · Growth tier · In the CRM since 4 Sep 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateAt riskSource: AI assessment · Written 11 Oct 2026

Key facts

Updated 9 Oct 26
  • Contracted ARR£45,000differsSource: executed order form ctr_003_01, 5 Jan 2026 to 4 Jan 2027 · CRM £50,000 · Invoiced run rate £50,000 · As of 9 Oct 2026 · The sources disagree
  • Next renewal5 Jan 2027Basis: order form ctr_003_01 ends 4 Jan 2027 · In 88 days · Renewal price £50,000 (+11.1%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term5 Jan 2026 to 4 Jan 2027Source: order form ctr_003_01 (new), signed 16 Dec 2025 · Billed quarterly · 40 seats, 8 connectors
  • TierGrowthSource: the current order form
  • Open dealRenewal open · £50,000Source: CRM deal Veldmaat Payments – Renewal · renewal deal · Expected close 14 Dec 2026 · Owner Tom Ashdown
  • Last contact7 Oct 2026Email: Renewal of your Growth subscription · 2 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jan 2026 · 7 connectors configured
  • Licensed seats4041 active users in Sep 2026 · Order form ctr_003_01: 40 seats
Computedmade from

The story

Current to 11 Oct 26
At risk

At risk: Veldmaat Payments renews in 88 days, with the CRM renewal deal at £50,000 against £45,000 contracted. An over-billed invoice is disputed and 65 days overdue, and Joost Verbeek will not discuss renewal until it and the service credit answer are closed.

At risk: Veldmaat Payments holds a Growth order form at £45,000 a year to 4 Jan 2027, renewing in 88 days against a CRM renewal deal of £50,000. Invoices run at £12,500 a quarter against £11,250 contracted.

Active users rose from 23 to 41 in the four months to September 2026, above the 40 licensed, and questions rose from 528 to 1176. No user holds more than 9% of questions in the last 90 days.

INV-003-0004 has been disputed since 14 Jul 2026 and is 65 days overdue. There are also 11 data freshness tickets, which Growth terms do not credit, and Joost Verbeek will not discuss renewal until both issues are closed.

Elena Novak must get the corrected invoice issued and send Joost the written service credit answer and renewal breakdown before the 23 Oct 2026 renewal call.

AI · claude-opus-5-5 · 11 Oct 2026

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£25k£50kJan 26Mar 26May 26Jul 26Sep 26new£50k£45kJan 26: Contracted ARR £45,000; Invoiced ARR £50,000Feb 26: Contracted ARR £45,000; Invoiced ARR £50,000Mar 26: Contracted ARR £45,000; Invoiced ARR £50,000Apr 26: Contracted ARR £45,000; Invoiced ARR £50,000May 26: Contracted ARR £45,000; Invoiced ARR £50,000Jun 26: Contracted ARR £45,000; Invoiced ARR £50,000Jul 26: Contracted ARR £45,000; Invoiced ARR £50,000Aug 26: Contracted ARR £45,000; Invoiced ARR £50,000Sep 26: Contracted ARR £45,000; Invoiced ARR £50,000

One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £45k; Invoiced ARR £50k. Basis: accounting system, facts.arr_monthly:org_003.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jan 26£45,000£50,000
Feb 26£45,000£50,000
Mar 26£45,000£50,000
Apr 26£45,000£50,000
May 26£45,000£50,000
Jun 26£45,000£50,000
Jul 26£45,000£50,000
Aug 26£45,000£50,000
Sep 26£45,000£50,000
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
41up 14 vs 3 months earlierof 40 included on the tier
Questions asked · Sep 26
1,176up 398 vs 3 months earlier
Connectors configured · Sep 26
7level vs 3 months earlierof 8 included on the tier
Active admins · Sep 26
2level vs 3 months earlier
Data volume · Sep 26
5.6 GBup 0.3 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (40)Right axisQuestions asked
0025600501,200Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26disputed invoiceoverdue invoiceIncluded users (40)1,1764140Jan 26: Active users 12; Licensed seats 40; Questions asked 118Feb 26: Active users 9; Licensed seats 40; Questions asked 226Mar 26: Active users 14; Licensed seats 40; Questions asked 388Apr 26: Active users 18; Licensed seats 40; Questions asked 503May 26: Active users 23; Licensed seats 40; Questions asked 528Jun 26: Active users 27; Licensed seats 40; Questions asked 778Jul 26: Active users 32; Licensed seats 40; Questions asked 985Aug 26: Active users 36; Licensed seats 40; Questions asked 599Sep 26: Active users 41; Licensed seats 40; Questions asked 1,176

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Sep 26): Active users 41; Licensed seats 40; Questions asked 1,176. Basis: product usage, facts.usage_monthly:org_003, signals:org_003.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jan 261240118
Feb 26940226
Mar 261440388
Apr 261840503
May 262340528
Jun 262740778
Jul 263240985
Aug 263640599
Sep 2641401,176
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (8)Right axisData volume
00.0 GB43.0 GB86.0 GBJan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included connectors (8)5.6 GB72Jan 26: Connectors configured 4; Active admins 2; Data volume 1.83 GBFeb 26: Connectors configured 5; Active admins 2; Data volume 2.33 GBMar 26: Connectors configured 5; Active admins 1; Data volume 2.37 GBApr 26: Connectors configured 6; Active admins 2; Data volume 3.83 GBMay 26: Connectors configured 7; Active admins 2; Data volume 5.18 GBJun 26: Connectors configured 7; Active admins 2; Data volume 5.27 GBJul 26: Connectors configured 7; Active admins 2; Data volume 5.37 GBAug 26: Connectors configured 7; Active admins 2; Data volume 5.47 GBSep 26: Connectors configured 7; Active admins 2; Data volume 5.56 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 7; Active admins 2; Data volume 5.6 GB. Basis: product usage, facts.usage_monthly:org_003, signals:org_003.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jan 26421.83 GB
Feb 26522.33 GB
Mar 26512.37 GB
Apr 26623.83 GB
May 26725.18 GB
Jun 26725.27 GB
Jul 26725.37 GB
Aug 26725.47 GB
Sep 26725.56 GB

Documents

Updated 9 Oct 26

12 documents in 5 folders; 3 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Veldmaat Payments – Renewalrenewal_open£50,00014 Dec 2026

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

Contacts

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Veldmaat Payments' pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 84 AI summaries of 91 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 7 staff (0 with an AI write-up), shown on 11 pages. 2 AI records in this trail are not yet analysed.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • AI opinion page block
    • Veldmaat Payments at risk AI record
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • Veldmaat Payments: executed Growth paper AI record
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • +84 more
  • ARR journey page block
    • facts.arr_monthly:org_003 facts table
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • INV-003-0004 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_004:1 raw row
        • accounting/invoices.csv inv_003_004 raw row
      • +1 more
  • AI facts page block
    • Veldmaat Payments at risk AI record
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • Veldmaat Payments: executed Growth paper AI record
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • +84 more
  • Contacts page block
    • Joost Verbeek entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0301:org_003 raw row
      • product_analytics/users.csv usr_003_002 raw row
    • Annelies de Vries entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0302:org_003 raw row
    • Sanne Bakker entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0303:org_003 raw row
      • product_analytics/users.csv usr_003_001 raw row
    • Ruben Smit entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0304:org_003 raw row
    • Femke Jansen entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0305:org_003 raw row
      • product_analytics/users.csv usr_003_003 raw row
  • Open deals page block
    • Veldmaat Payments – Renewal entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/deal_line_items.csv deal_003_02:1 raw row
      • crm/deal_stage_history.csv deal_003_02:1 raw row
      • crm/deals.csv deal_003_02 raw row
  • Documents page block
  • hero page block
    • Key facts page block
      • Evidence trail page block
        • The story page block
          • Next step page block
            • Open tickets (not yet analysed) page block
              • Profile page block
                • Sources page block
                  • Platform usage page block
                    Computedmade from
                    Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Web · Usage

                    BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

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                    Help & Support

                    B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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                    The site itself does not call an AI model; answers in Claude come from the same figures you see here.

                    What the data covers

                    DataRecords
                    Organisations150
                    People at customers573
                    BB-Demo staff48
                    Calls1,382
                    Email threads2,122
                    Support tickets789
                    Documents850
                    Deals217
                    Invoices187
                    Events49
                    News items84

                    Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

                    BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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