Veldmaat Payments

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Veldmaat Payments

AtRisk£45,000Renews 5 Jan 27Renewal_open · £50,000/yrCRM £50,000

Financial services

Summary & AI assessment

Current to 11 Oct 26
AI facts

Veldmaat Payments holds a Growth order form signed 16 Dec 2025 at £45,000 a year, billed quarterly at £11,250, running 5 Jan 2026 to 4 Jan 2027. Active users rose from 23 in 2026-05 to 41 in 2026-09 (78%) against 40 licensed. Invoices were raised at £12,500 a quarter, and the July invoice has been disputed since 14 Jul 2026 and is 65 days overdue. The renewal deal stands at £50,000, expected to close 14 Dec 2026. Nightly refreshes have repeatedly finished after 07:00.

AI opinion

AtRisk

AtRisk, because the renewal is 88 days away with an open invoice dispute caused by B-Brain over-billing, and Joost Verbeek has challenged the renewal figure while pressing for a refresh credit. Rising usage, with 41 active users against 40 licensed, is the value case to bring.

Risks
  • Invoices were raised at £12,500 a quarter against £11,250 in the executed order form, leaving £5,000 owed back and one invoice disputed and 65 days overdue.
  • Joost Verbeek has challenged the renewal figure and will not discuss renewal or growth until the credit question and the corrected invoice are closed.
  • Repeated late refreshes after 07:00 earn no credit under the executed Growth terms, which credit availability only, so the complaint has no contractual remedy.
  • The P1 ticket of 21 Jul 2026 received a first response of 3 h 10 min against a target of 1 h.
Opportunities
  • With 41 active users against 40 licensed, there is a case for extra users at the renewal once the open items are closed.
  • Sanne Bakker asked for an earlier 06:00 refresh completion, which would need a contract change and could be offered at renewal.

AI · claude-opus-5-5 · 11 Oct 2026

Key facts

Updated 9 Oct 26
ARR invoiced
£50,000
CRM £50,000
ARR on order forms
£45,000
+£5,000differs
CRM records
1
Tier
growth
Lifecycle
customer
CRM customer
Renews
5 Jan 2027
in 88 days
Renewal price
£50,000
+11.1%
CRM owner
Tom Ashdown
Industry
Financial services
HQ
Amsterdam
Computedmade from

Profile

FieldValue
Legal nameVeldmaat Payments B.V.
IndustryFinancial services
HQ cityAmsterdam
CountryNL
RegionEU
Domainveldmaat.example
Employees260
Data clustereu-west-1
In the CRM since2025-09-04
CRM stagecustomer
CRM ownerTom Ashdown
CSMElena Novak

Next step

Current to 11 Oct 26
What
Elena Novak sends Joost Verbeek the issued £5,000 credit note with the corrected invoice and a written renewal breakdown against the executed order form before the 23 Oct 2026 renewal call. billing_fix
Who
Elena Novak Elena Novak
When
this_week by 9 Oct 2026
Why
Elena Novak should get the £5,000 credit note and a written renewal breakdown to Joost Verbeek before the 23 Oct 2026 renewal call. He will not discuss renewal or growth while the disputed invoice is open.

AI · claude-opus-5-5 · 11 Oct 2026

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Platform usage

Updated 9 Oct 26

Headroom on the Growth tier, Sep 2026: 41 of 40 included users (at or over the allowance); 7 of 8 included connectors.

Active users · Sep 26
41up 14 vs Jun 26of 40 included on the tier
Questions asked · Sep 26
1,176up 398 vs Jun 26
Connectors configured · Sep 26
7level vs Jun 26of 8 included on the tier
Active admins · Sep 26
2level vs Jun 26
Data volume · Sep 26
5.6 GBup 0.3 GB vs Jun 26
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersIncluded users (40)Right axisQuestions asked
0025600501,200Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26disputed invoiceoverdue invoice1,17641Jan 26: Active users 12; Included users (40) 40; Questions asked 118Feb 26: Active users 9; Included users (40) 40; Questions asked 226Mar 26: Active users 14; Included users (40) 40; Questions asked 388Apr 26: Active users 18; Included users (40) 40; Questions asked 503May 26: Active users 23; Included users (40) 40; Questions asked 528Jun 26: Active users 27; Included users (40) 40; Questions asked 778Jul 26: Active users 32; Included users (40) 40; Questions asked 985Aug 26: Active users 36; Included users (40) 40; Questions asked 599Sep 26: Active users 41; Included users (40) 40; Questions asked 1,176
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. Latest (Sep 26): Active users 41; Questions asked 1,176. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_003, signals:org_003.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (8)Active adminsRight axisData volume
00.0 GB43.0 GB86.0 GBJan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 265.6 GB72Jan 26: Connectors configured 4; Included connectors (8) 8; Active admins 2; Data volume 1.8 GBFeb 26: Connectors configured 5; Included connectors (8) 8; Active admins 2; Data volume 2.3 GBMar 26: Connectors configured 5; Included connectors (8) 8; Active admins 1; Data volume 2.4 GBApr 26: Connectors configured 6; Included connectors (8) 8; Active admins 2; Data volume 3.8 GBMay 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 5.2 GBJun 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 5.3 GBJul 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 5.4 GBAug 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 5.5 GBSep 26: Connectors configured 7; Included connectors (8) 8; Active admins 2; Data volume 5.6 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 7; Active admins 2; Data volume 5.6 GB. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_003, signals:org_003.

Dated markers: Jul 2026 disputed invoice · Aug 2026 overdue invoice · Jan 2027 renewal within 120d price rise.

The story

Narrative

Current to 11 Oct 26
AtRisk

AtRisk: the Growth renewal is 88 days away. B-Brain over-billed against the £45,000 order form, one invoice is disputed and 65 days overdue, and Joost Verbeek has challenged the renewal figure. Usage is rising strongly.

AtRisk. Veldmaat Payments holds a Growth order form at £45,000 a year, billed £11,250 a quarter, running 5 Jan 2026 to 4 Jan 2027, and renews in 88 days.

Active users rose from 23 in 2026-05 to 41 in 2026-09, above the 40 licensed, and questions asked rose from 528 to 1176. Use is spread: the top user asked 10% over twelve months, and Joost Verbeek, Head of Data, leads the relationship.

B-Brain invoiced £12,500 a quarter, leaving £5,000 owed back, and one invoice is disputed and 65 days overdue. Joost challenged the renewal figure on 6 Oct 2026, and the repeated late refreshes earn no credit under the Growth terms.

Elena Novak should send Joost the issued £5,000 credit note, the corrected invoice and a written renewal breakdown against the order form before the 23 Oct 2026 renewal call.

AI · claude-opus-5-5 · 11 Oct 2026

ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£25k£50kJan 26Mar 26May 26Jul 26Sep 26new£50k£45kJan 26: Contracted ARR £45k; Invoiced ARR £50kFeb 26: Contracted ARR £45k; Invoiced ARR £50kMar 26: Contracted ARR £45k; Invoiced ARR £50kApr 26: Contracted ARR £45k; Invoiced ARR £50kMay 26: Contracted ARR £45k; Invoiced ARR £50kJun 26: Contracted ARR £45k; Invoiced ARR £50kJul 26: Contracted ARR £45k; Invoiced ARR £50kAug 26: Contracted ARR £45k; Invoiced ARR £50kSep 26: Contracted ARR £45k; Invoiced ARR £50k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Contracted ARR £45k; Invoiced ARR £50k. Basis: accounting system, facts.arr_monthly:org_003.
Show the figures as a table
Contracted ARRInvoiced ARR
Jan 26£45k£50k
Feb 26£45k£50k
Mar 26£45k£50k
Apr 26£45k£50k
May 26£45k£50k
Jun 26£45k£50k
Jul 26£45k£50k
Aug 26£45k£50k
Sep 26£45k£50k
Accountingmade from

Deals and documents

Current deals

DealTypeStageAmountCloseOwner
Veldmaat Payments – Renewalrenewalrenewal_open£50,00014 Dec 2026Tom Ashdown
Veldmaat Payments – Newnewclosed_won£62,00016 Dec 2025Tom Ashdown

Documents

Updated 9 Oct 26

12 documents in 5 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

People and activity

Contacts

Activity

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Veldmaat Payments' pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 84 AI summaries of 91 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 7 staff (0 with an AI write-up), shown on 11 pages. 2 AI records in this trail are not yet analysed.

The trail as a list (block, record, entity, raw row)
  • Activity page block
  • ARR journey page block
    • facts.arr_monthly:org_003 facts table
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • INV-003-0004 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_004:1 raw row
        • accounting/invoices.csv inv_003_004 raw row
      • +1 more
  • Summary & AI assessment page block
    • Veldmaat Payments at risk AI record
      • Veldmaat Payments – New entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • contracts/order_form_lines.csv ctr_003_01:1 raw row
        • contracts/order_form_lines.csv ctr_003_01:2 raw row
        • contracts/order_forms.csv ctr_003_01 raw row
        • crm/deal_line_items.csv deal_003_01:1 raw row
        • crm/deal_line_items.csv deal_003_01:2 raw row
        • +7 more
      • Veldmaat Payments – Renewal entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • crm/deal_line_items.csv deal_003_02:1 raw row
        • crm/deal_stage_history.csv deal_003_02:1 raw row
        • crm/deals.csv deal_003_02 raw row
      • Veldmaat Payments: executed Growth terms AI record
      • INV-003-0001 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_001:1 raw row
        • accounting/invoices.csv inv_003_001 raw row
        • accounting/payments.csv pay_003_001 raw row
      • INV-003-0002 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_002:1 raw row
        • accounting/invoices.csv inv_003_002 raw row
        • accounting/payments.csv pay_003_002 raw row
      • INV-003-0003 entity
        • Veldmaat Payments entity
          • accounting/customers.csv org_003 raw row
          • crm/companies.csv org_003 raw row
          • product_analytics/tenants.csv org_003 raw row
        • accounting/invoice_lines.csv inv_003_003:1 raw row
        • accounting/invoices.csv inv_003_003 raw row
        • accounting/payments.csv pay_003_003 raw row
      • +84 more
  • Contacts page block
    • Joost Verbeek entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0301:org_003 raw row
      • product_analytics/users.csv usr_003_002 raw row
    • Annelies de Vries entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0302:org_003 raw row
    • Sanne Bakker entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0303:org_003 raw row
      • product_analytics/users.csv usr_003_001 raw row
    • Ruben Smit entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0304:org_003 raw row
    • Femke Jansen entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/contacts.csv per_0305:org_003 raw row
      • product_analytics/users.csv usr_003_003 raw row
  • Current deals page block
    • Veldmaat Payments – New entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • contracts/order_form_lines.csv ctr_003_01:1 raw row
      • contracts/order_form_lines.csv ctr_003_01:2 raw row
      • contracts/order_forms.csv ctr_003_01 raw row
      • crm/deal_line_items.csv deal_003_01:1 raw row
      • crm/deal_line_items.csv deal_003_01:2 raw row
      • +7 more
    • Veldmaat Payments – Renewal entity
      • Veldmaat Payments entity
        • accounting/customers.csv org_003 raw row
        • crm/companies.csv org_003 raw row
        • product_analytics/tenants.csv org_003 raw row
      • crm/deal_line_items.csv deal_003_02:1 raw row
      • crm/deal_stage_history.csv deal_003_02:1 raw row
      • crm/deals.csv deal_003_02 raw row
  • Documents page block
  • hero page block
  • Key facts page block
    • Evidence trail page block
      • Narrative page block
        • Next step page block
          • Open tickets (not yet analysed) page block
            • Profile page block
              • Sources page block
                • Platform usage page block
                  Computedmade from

                  B-Brain is a fictional company; every organisation and person here is invented. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

                  Help & Support

                  Open as a page

                  Help & Support

                  B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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                  What the data covers

                  DataRecords
                  Organisations75
                  People at customers290
                  B-Brain staff40
                  Calls784
                  Email threads1,169
                  Support tickets449
                  Documents477
                  Deals117
                  Invoices101
                  Events49
                  News items56

                  Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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