Tom Ashdown

Veldmaat Payments / B-Brain – Negotiation

Callcompleted

Veldmaat Payments: documents logo Veldmaat Payments: documents · 2025-11-27 14:30

Veldmaat Payments wants implementation and quarterly subscription invoiced separately, with amounts matching the order form. Signature is targeted for 2025-12-16, with three open points still to close.

What was said

What this says

Current to 10 Oct 26

Veldmaat Payments wants implementation and quarterly subscription invoiced separately, with amounts matching the order form. Signature is targeted for 2025-12-16, with three open points still to close.

What happened: Tom Ashdown and Owen Tallis worked through three open points with Joost Verbeek and Ruben Smit: invoice structure, connector days and the discount.

Customer view: Ruben needs implementation and subscription as separate lines, quarterly invoices, correct reverse-charge VAT wording and amounts identical to the order form. Joost wants it written that the order form is what was agreed.

Commercial: Owen said there is room for a discount on the first term only and none after. He also said the price list may move before renewal.

Watch: Joost needs one complete draft for a one-week legal read. The remedy for a late connector is still to be confirmed in writing.

AI · claude-sonnet-5-5 · 10 Oct 2026

Themes

Current to 9 Oct 26
Theme
Order form terms negotiation
Importance
neutral
Sentiment
neutral
Voice
champion

Who was there

B-Brain

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown sends one complete revised draft with the invoice schedule, copying Ruben Smit, by the end of this week.
  • Tom Ashdown has B-Brain finance send the reverse-charge VAT invoice wording to Ruben Smit.
  • Tom Ashdown confirms in writing what the order form says about connectors not live in time.

Risks

Current to 9 Oct 26
  • Ruben says he will not pay any invoice that differs from the order form.
  • The remedy for a connector not live in the promised days is still to be confirmed in writing.
  • A draft that arrives in pieces would break the one-week legal read and the 2025-12-16 signature target.

Opportunities

Current to 9 Oct 26
  • Clear invoice structure and early honesty on discounting build trust before the first renewal.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Afternoon, everyone. Joost, Ruben, welcome. Owen's with me, you'll have seen his name on the invite.
  2. Owen Tallis
    Owen Tallis None
    Afternoon. Thanks for making the time. Ruben, good to meet you, I know you've the invoices on your desk.
  3. Ruben Smit
    Ruben Smit None
    Good afternoon. Yes. I have the draft order form and the invoice schedule. I have a question about the amount.
  4. Owen Tallis
    Owen Tallis None
    Good, we'll get to it. First, just so we're all on the same page. Where does the deal stand against the date? We've got Tuesday 16 December 2025 as the target for signature. Joost, is that still realistic from your side?
  5. Joost Verbeek
    Joost Verbeek None
    Yes. It is realistic if the open points close this month. There are three. The invoice structure, the connector days, and the discount.
  6. Owen Tallis
    Owen Tallis None
    That's a clear list. Take them in that order, then. Ruben, what do you see?
  7. Ruben Smit
    Ruben Smit None
    Thank you. I see one amount in the draft: fifty-seven thousand pounds. This does not correspond with how we pay. We pay subscriptions quarterly. The implementation is a one-time cost. I need these as separate lines.
  8. Owen Tallis
    Owen Tallis None
    Understood. The fifty-seven is the total for the first year with implementation inside. In the order form it's two things. A one-off implementation fee, and an annual subscription. The invoices will follow that.
  9. Ruben Smit
    Ruben Smit None
    So the invoice for the implementation is one invoice. And the subscription is four invoices, one for each quarter.
  10. Tom Ashdown
    Tom Ashdown None
    If you want it quarterly in advance, yes. Standard's annual up front, but quarterly's no problem. Thirty-day terms on each.
  11. Ruben Smit
    Ruben Smit None
    Thirty days is acceptable. Please state on the invoice the reverse-charge VAT. It must be written correctly or I cannot pay.
  12. Owen Tallis
    Owen Tallis None
    Noted. I'll have our finance team confirm the exact wording with you, rather than me guess at it. Tom, can you action that?
  13. Tom Ashdown
    Tom Ashdown None
    Leave that with me. I'll ask them to send the sample invoice wording straight to Ruben.
  14. Ruben Smit
    Ruben Smit None
    Please confirm by return. And one more. The amount on each invoice must be the same as the order form. If it differs, I do not pay. I cannot discuss why.
  15. Owen Tallis
    Owen Tallis None
    That's exactly right, and I'd say it's the same on our side. The executed order form decides what's invoiced. If an invoice ever disagrees, the order form wins and we correct the invoice.
  16. Joost Verbeek
    Joost Verbeek None
    Good. That is a sentence I want in the contract. What was agreed was the order form. Not anything else.
  17. Owen Tallis
    Owen Tallis None
    It's how the MSA works already, Joost, but I'm happy to point to the clause so you can see it.
  18. Joost Verbeek
    Joost Verbeek None
    Please. Next point. The connector days. Tom, you promised the number.
  19. Tom Ashdown
    Tom Ashdown None
    I did, and I'm sorry, it's not as tidy as it should be. Hannah's team have given me the days per connector and they're in the latest draft, section three. HubSpot and Zendesk first, then the accounting system. I'll flag it in the email as well.
  20. Joost Verbeek
    Joost Verbeek None
    I saw them. They are acceptable. One question. If a connector is not live in those days, what happens?
  21. Owen Tallis
    Owen Tallis None
    Then we've missed a commitment in the order form, and that's our problem to fix. I'd rather not improvise the remedy on a call, so Tom will confirm in writing exactly what the order form says about it.
  22. Joost Verbeek
    Joost Verbeek None
    Good. In writing. Then the discount.
  23. Owen Tallis
    Owen Tallis None
    Here's where I'll be straight with you. There's room on the first term, within our rules, and Tom will put exactly what I'm allowed to do in the revised draft. After the first term, there's no discount, and I won't suggest otherwise. I don't want us discounting twice and you being surprised at the renewal.
  24. Joost Verbeek
    Joost Verbeek None
    That is fair. I prefer it said now. In my experience, the supplier says nothing, and in the second year there is a shock.
  25. Owen Tallis
    Owen Tallis None
    Precisely why I'd rather say it. The price list can also move between now and your renewal, and you'd see that notice well ahead.
  26. Joost Verbeek
    Joost Verbeek None
    Okay. Then I accept the principle. I need to see the number in the draft.
  27. Owen Tallis
    Owen Tallis None
    Fair. Who signs on your side, by the way? I always ask early.
  28. Joost Verbeek
    Joost Verbeek None
    Our managing director signs. I recommend, and our legal reads it. I think this will take one week.
  29. Owen Tallis
    Owen Tallis None
    Then what's the next dated step? I'd like the revised draft with you by the end of this week, your legal team reading next week, and signature ahead of the sixteenth. Does that match your calendar?
  30. Joost Verbeek
    Joost Verbeek None
    It matches. If the draft is complete. If it comes in pieces, it is not one week.
  31. Tom Ashdown
    Tom Ashdown None
    One document, one email, everything in it, I promise. And I'll copy Ruben so he's got the invoice schedule at the same time.
  32. Ruben Smit
    Ruben Smit None
    Thank you. I will check the amounts against the order form and tell you by return.
  33. Owen Tallis
    Owen Tallis None
    Perfect. Thanks, everyone. Tom, keep me posted, and let's not let this sit.
  34. Tom Ashdown
    Tom Ashdown None
    Will do. Cheers, all.
  35. Joost Verbeek
    Joost Verbeek None
    Thank you. Goodbye.

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