Who needs a call
Who needs a call
Ranked by the who-needs-a-call score
Updated 9 Oct 26
AtRisk · ARR £45,000 · renews 5 Jan 2027 · {'crm_arr': 50000, 'differs': False}
AtRisk: the Growth renewal is 88 days away. B-Brain over-billed against the £45,000 order form, one invoice is disputed and 65 days overdue, and Joost Verbeek has challenged the renewal figure. Usage is rising strongly.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £44,000 · renews 1 Dec 2026 · {'crm_arr': 88000, 'differs': True}
AtRisk: Brackwell Freight's Growth renewal on 1 Dec 2026 is proposed at £50,000 against £44,000 today, while active users fell from 23 to 14, champion Liam Doherty has left and Finance Director Gareth Whitlam questions value.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
AtRisk · ARR £19,500 · renews 4 Jan 2027 · {'crm_arr': 19500, 'differs': False}
AtRisk: Hollins Tarrant's Starter renewal on 4 Jan 2027 carries a 12.8% rise to £22,000. Active users and questions have collapsed, and the Managing Director says the team stopped using the brain after the Salesforce move.
['activity', 'arr', 'open deal', 'renewal within 120d', 'type']
Growing · ARR £125,000 · renews 1 Jul 2027 · {'crm_arr': 118750, 'differs': True}
Growing: Enterprise at £125,000 a year, paid on time, with active users up 42% and questions up 72% since May 2026. An expansion for two new lines is open, and Tom Ashdown must take the deal from the departed Priya Raman before the 14 Oct 2026 call.
['activity', 'arr', 'open deal', 'type']
Lost · ARR £0 · {'crm_arr': 44000, 'differs': True}
Lost: Lornefield's Growth subscription ended on 2 Apr 2026 after a group-directed notice, though the CRM stage still reads customer. Douglas Baird has reopened talks, and a £50,000 win-back lead awaits group sign-off.
['activity', 'open deal', 'type']
Who needs a call
Current to 11 Oct 26Five calls this week, all due by 9 Oct 2026: three AtRisk renewal saves led by Marcus Bell and Elena Novak, a Fenmoor expansion for Tom Ashdown and a Lornefield win-back for Nell Ashcombe.
In score order; statuses are B-Brain's judgement.
- Brackwell Freight Ltd (AtRisk): Marcus Bell sends Gareth Whitlam a usage report and price build before 12 Oct 2026 renewal call.
- Hollins Tarrant (AtRisk): Marcus Bell fixes the pending CRM connector and shows Rob Ellery refreshed data before 19 Oct 2026 renewal call.
- Veldmaat Payments (AtRisk): Elena Novak sends Joost Verbeek the £5,000 credit note and corrected invoice before 23 Oct 2026 call.
- Fenmoor Specialty Underwriting (Growing): Tom Ashdown takes the expansion deal and sends Richard Thorne a priced addition before 14 Oct 2026 call.
- Lornefield Pensions Administration (Lost): Nell Ashcombe sends Fiona Mackie the Growth win-back proposal before 13 Oct 2026 discovery call.