ARR customers
Customers by ARR
Updated 9 Oct 26
Healthy · ARR £137,500 · renews 28 Feb 2027 · CRM £137,500
Healthy: Enterprise at £127,500 to 27 Feb 2027 plus a £10,000 add-on. Recorded users held at 165 and questions rose, but CFO Malcolm Ridgway questions the value and may renew for fewer licences. Amara Obi sends a reconciled value note by 15 Oct 2026.
Healthy · ARR £129,000 · renews 10 Jul 2027 · CRM £130,000
Healthy: Vellacott Payments renewed Enterprise at £129,000 a year to 9 Jul 2027, pays within terms and asks more questions. Quiet seats and two missed P1 first responses are the points to watch.
Growing · ARR £125,000 · renews 1 Jul 2027 · CRM £118,750
Growing: Fenmoor Specialty Underwriting is on Enterprise at £125,000 a year to 30 Jun 2027. Active users and questions are rising and an expansion is open, but the CRM owner has left and Tom Ashdown must send a priced addition before the 14 Oct 2026 call.
Healthy · ARR £125,000 · renews 1 Oct 2027
Healthy: newly signed Enterprise customer at £125,000 a year from 1 Oct 2026, renewal 357 days away. Open items are Declan Furlong's DORA evidence demands and a duplicate broker records ticket. Ollie Pearson sends the dated evidence pack by 13 Oct 2026.
Healthy · ARR £120,500 · renews 1 Apr 2027
Healthy: Hollowmere Care Group's Enterprise users and questions have climbed steadily since go-live. Renewal on 1 Apr 2027 rises to £125,000, so Natasha Pryor's value case, late refresh count and sponsor meeting need answers before the 27 Oct 2026 check-in.
At risk · ARR £119,000 · renews 6 Jan 2027
At risk: Kingdon Diagnostics renews its £119,000 Enterprise term on 6 Jan 2027 at £125,000, and CFO Graeme Charlton will not argue for renewal without a return case. Amara Obi and Lewis Kerr must send it before the 27 Oct 2026 call.
Growing · ARR £118,750 · renews 28 May 2027 · CRM £118,750
Growing: Penwortham Mutual's Enterprise subscription at £118,750 a year has active users up from 9 to 90 and questions from 60 to 5495. Thirteen connectors run above a cap of 12, and Phil Catterall's request to add users is still unanswered.
Watch · ARR £113,500 · renews 1 Jun 2027
Watch: Lindqvarn Retail's paid Enterprise subscription at £113,500 runs to 31 May 2027. Champion Karin Sjöberg's platform account was deactivated on 4 Sep 2026, and the £125,000 renewal price contradicts a ticket that called £113,500 locked in.
Watch · ARR £58,000 · renews 5 Jan 2027 · CRM £58,000
Watch: Harrowden Foods renews its Growth subscription on 5 Jan 2027. Usage is rising, but Rajesh Mistry will not discuss the £58,000 renewal without usage by team and cost per head. QBR accounts of low usage conflict with the usage data and must be reconciled.
Healthy · ARR £58,000 · renews 1 Apr 2027 · CRM £58,000
Healthy: Pemaquid Analytics, on Growth at £50,000 plus £8,000 of user packs, has grown active users from 19 to 41 since May 2026. The CFO will judge the 1 Apr 2027 renewal on seats used, so a usage case is due by 30 Oct 2026.
At risk · ARR £51,000 · renews 1 Dec 2026 · CRM £58,000
At risk: Dunholm Precision's Growth term at £51,000 ends 30 Nov 2026. The champion's platform user was deactivated, and Stuart Kenyon will not pay the proposed £58,000 while use falls.
Healthy · ARR £50,000 · renews 2 Feb 2027
Healthy: Wexmoor is on Growth at £50,000 a year to 1 Feb 2027, with questions asked up 30% to 740. Finance is questioning forty seats and repeat tickets have shaken trust before the 2 Feb 2027 renewal.
Healthy · ARR £50,000 · renews 1 Jun 2027
Healthy: Growth customer at £50,000 a year to 31 May 2027. Active users rose from 15 to 32 and questions from 139 to 706, and invoices are paid within terms. The CFO wants a one-page ROI before any renewal talk.
Growing · ARR £50,000 · renews 3 Feb 2027 · CRM £125,000
Growing: active users rose from 30 to 40 and questions from 1430 to 2100 since May 2026. An Enterprise order form signed 7 Oct 2026 replaces the Growth renewal at £125,000 a year from 3 Feb 2027, but the price message and governance note still need reconciling.
Watch · ARR £50,000 · renews 30 Apr 2027
Watch: usage is rising fast and invoices are paid within terms, but Danielle Okonkwo is now the only active admin. Growth at £50,000 a year renews 30 Apr 2027, and a £12,000 expansion waits on privacy sign-off before the 19 Oct 2026 negotiation call.
Healthy · ARR £50,000 · renews 15 Aug 2027
Healthy: Carrowkeel Software renewed Growth at £50,000 on the order form signed 23 Jul 2026 and paid within terms. Questions rose to 1877 on a steady 34 active users. The value case needs the true usage picture shared with Aoife Mulcahy.
Healthy · ARR £50,000 · renews 13 Mar 2027
Healthy: a fully paid £50,000 Growth contract renewing 13 Mar 2027, with users and questions rising since May 2026. An open Salesforce connector error and Javier Ortiz's 28% share of questions need attention before the renewal conversation.
Healthy · ARR £48,500 · renews 1 May 2027
Healthy: Growth at £48,500 to 30 Apr 2027, all invoices paid and questions up 14% to September 2026, but the finance director is challenging forty seats and no account executive has owned the account since Priya Raman left.
Healthy · ARR £48,500 · renews 1 May 2027
Healthy: Growth at £48,500 a year to 30 Apr 2027, all invoices paid within terms and monthly usage holding, but Stuart Haworth wants a money conversation before the £50,000 renewal and the account has no active commercial owner.
Watch · ARR £48,000 · renews 24 Nov 2026 · CRM £48,000
Watch: the Growth renewal falls on 24 Nov 2026 at a higher price, and the Financial Director questions fifty seats against about thirteen daily users. Usage is steady at 42 active users and every invoice was paid within terms.
Healthy · ARR £47,500 · renews 1 May 2027
Healthy: executed Growth order form at £47,500 net to 30 Apr 2027, renewal at £50,000. Questions rose 567% and active users 164% since May; Daniel Okafor should book the first QBR with Lena Becker to present the value case.
Watch · ARR £47,500 · renews 28 Dec 2026
Watch: Pentreath Cold Chain's Growth renewal on 28 Dec 2026 rises from £47,500 to £50,000, and Finance Director Philip Annear cannot say what it buys. Usage is steady and every invoice was paid within terms.
Watch · ARR £47,500 · renews 7 Jan 2027
Watch: Kesselfeld Software, on Growth at £47,500 a year, renews on 7 Jan 2027 at £50,000 (5.3%) after £44,000 was quoted on the 9 Dec 2025 call. Usage is steady, Florian Becker has not replied on renewal, and Matteo Ricci must settle the price before the 27 Oct 2026 call.
At risk · ARR £46,800 · renews 1 Nov 2026 · CRM £46,800
At risk: Clonvara's Growth term ends 31 Oct 2026, COO Brendan Moran questions forty licences and the £55,000 renewal deal, champion Siobhán Dunne's account was deactivated on 21 Aug 2026, and Aoife Tuohy is the only admin.
At risk · ARR £45,000 · renews 5 Jan 2027
At risk: the Growth renewal falls in 88 days at £50,000 against £45,000 today. BB-Demo's own over-billed invoice is disputed and 65 days overdue. Usage is rising strongly, so this is a money and trust problem, not a value one.
At risk · ARR £44,000 · renews 1 Dec 2026 · CRM £88,000
At risk: Brackwell Freight Ltd's Growth renewal on 1 Dec 2026 is priced at £50,000 against £44,000 today. Questions asked fell from 520 to 190, the champion has left, and the Finance Director wants a value case before any renewal talk.
Healthy · ARR £44,000 · renews 1 Apr 2027
Healthy: Growth renewed at £44,000 to 31 Mar 2027, invoices paid within terms and questions asked up 12% since 2026-05. Daniel Okafor must fix the accounting connector mismatch Elliot Kirkby raised before the £50,000 renewal on 1 Apr 2027.
Healthy · ARR £44,000 · renews 1 Apr 2027 · CRM £50,000
Healthy: Brakkevoort Logistics pays on time on a £44,000 Growth contract to 31 Mar 2027, with 38 active users on the platform. The CFO wants terms in writing and calls report about ten weekly users ahead of the £50,000 renewal on 1 Apr 2027.
Watch · ARR £44,000 · renews 23 Apr 2027
Watch: Growth at £44,000 is paid up and renews on 23 Apr 2027 at £50,000. The champion Rebecca Oakes lost access, and on 5 Oct 2026 the CFO said stale data makes the investment feel wasted. Elena Novak owns the fix plan.
Healthy · ARR £22,000 · renews 1 Jul 2027
Healthy: Vantrell Software's executed v2 Starter renewal at £22,000 runs to 30 Jun 2027. Questions rose 15% over four months with users steady at 10; Hugh Firth carries 29% of questions and the July freshness incident needs closing.
Healthy · ARR £22,000 · renews 1 Mar 2027
Healthy: a Starter customer at £22,000 a year, both invoices paid within terms, questions asked up 37% over four months, renewal on 1 Mar 2027. Use rests on a few people with one admin, and Amara Obi should book the agreed team demo.
At risk · ARR £22,000 · renews 1 Feb 2027
At risk: Maelbeek Assurances' champion lost his platform user on 4 Sep 2026 and the Salesforce connector has stalled, 115 days before the 1 Feb 2027 renewal of a £22,000 Starter contract. Usage is still rising and invoices are paid within terms.
Growing · ARR £22,000 · renews 1 Jul 2027
Growing: Tallowfield Health Partners is on Starter at £22,000 a year to 30 Jun 2027. Questions asked rose from 74 to 261 between July and September 2026, and a 21 Sep 2026 request for three more users opens a Growth upgrade.
Healthy · ARR £22,000 · renews 1 Apr 2027
Healthy: Wattlebrook Insurance Services is on Starter at £22,000 a year to 31 Mar 2027, with users and questions up since spring and invoices paid within terms. The watch points are one user asking 51% of questions, a sole admin and a blank customer signature line.
Watch · ARR £22,000 · renews 19 Aug 2027 · CRM £41,500
Watch: a paid £22,000 Starter term runs to 18 Aug 2027 and usage is steady. Adoption rests on one heavy user and one admin after an admin left, the agreed new owner is not confirmed, and a duplicate CRM record shows £41,500.
Watch · ARR £22,000 · renews 22 Jul 2027
Watch: Kadewerk Software renewed Starter at £22,000 and pays on time. Champion Sanne de Wit's user was deactivated on 26 May 2026, leaving Yara El Idrissi as sole admin. Elena Novak is to take over as CSM and scope Growth.
Healthy · ARR £22,000 · renews 17 Jul 2027
Healthy: Quennell Harte is a new Starter customer at £22,000 a year with active users up from 4 to 11 and questions from 33 to 301 since July 2026. Both invoices are paid within terms, and Ben Tozer's questions point to a Growth upgrade.
Healthy · ARR £22,000 · renews 13 May 2027
Healthy: Coorabell Logistics' Starter usage is climbing fast, with users up from 3 to 11 and questions from 36 to 472, and renewal 216 days away. Questions lean on two people. Hollie Grieve takes a Growth case to the 27 Oct 2026 check-in.
Healthy · ARR £22,000 · renews 26 Jun 2027
Healthy: Starter at £22,000 a year to 25 Jun 2027, both invoices paid within terms, active users up from 1 to 10 and questions from 4 to 376 since June 2026. Ciara Joyce asks 81% of questions, so Amara Obi is widening admin cover and rollout with Orla Keane.
At risk · ARR £19,500 · renews 4 Jan 2027
At risk: Hollins Tarrant's Starter renews on 4 Jan 2027 at £22,000, up 12.8%. Active users fell from 7 to 3, and Rob Ellery says the team stopped using the brain after its Salesforce move. Marcus Bell owns the connector fix.
Healthy · ARR £19,500 · renews 1 Jun 2027
Healthy: Starter at £19,500 to 31 May 2027 under executed paper, questions up 18% and all invoices paid within terms. Toby Underwood asks 51% of questions, a Salesforce connector ticket is pending, and Growth for operations is an early lead.
Watch · ARR £19,500 · renews 1 Jan 2027
Watch: the Starter renewal moves from £19,500 to £22,000, a 12.8% rise, while Luke Oakes expects same terms. Usage holds at 13 active users, invoices are paid within terms, and Asif Nuttall has not replied to the 2 Oct 2026 outreach.
Watch · ARR £19,500 · renews 1 Dec 2026
Watch: Silverbeck Energy Services' Starter renewal on 1 Dec 2026 rises 12.8% to £22,000. Oliver Kirkby asks 40% of questions, and Kevin Kershaw has not answered the renewal notice. Amara Obi builds a value case before the 19 Oct 2026 call.
Healthy · ARR £19,500 · renews 1 Jun 2027
Healthy: Copperlane Payroll renewed Starter at £19,500 on executed paper to 31 May 2027, with 13 of 15 licensed users active and steady questions. The CRM owner has left, so Marcus Bell takes over and resets the £22,000 renewal price with Rebecca Nuttall.
Healthy · ARR £19,500 · renews 22 Jun 2027
Healthy: Starter at £19,500 renewed to 21 Jun 2027, questions asked up 27% since May 2026 but leaning on two people; a late-paid invoice and the move to £22,000 on 22 Jun 2027 make the value case Daniel Okafor's next job.