Maelbeek Assurances logo

Maelbeek Assurances

At risk£22,000Renews 1 Feb 27
made from

AI facts

Current to 11 Oct 26

Maelbeek Assurances holds a Starter order form signed 16 Jan 2026 at £22,000 a year, running 1 Feb 2026 to 31 Jan 2027, with a £6,000 implementation. Active users held at 14 from May to September 2026 while questions asked rose from 460 to 578. Renewal falls on 1 Feb 2027, 115 days away, under an MSA that auto-renews at list price. A Salesforce connector sync failure reported on 10 Sep 2026 has no customer reply since 16 Sep 2026.

Read from 9 calls · 7 email threads · 8 tickets · 1 deals · 5 people · 7 documents, newest 10 Sep 26

AImade from

AI opinion

Current to 11 Oct 26

At risk: champion Arnaud Janssens lost his platform user on 4 Sep 2026 with renewal 115 days away, Thomas Janssens asks 35% of questions as the sole admin, and the Salesforce connector has stopped loading. Opportunity: dashboard interest supports a Growth case.

SignalsSalesforce connector sync issueDocument roll-upHow to create filtered dashboards

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Marcus Bell emails Elise Claes to confirm who replaces Arnaud Janssens as champion and to name a second admin beside Thomas Janssens, ahead of the 2 Nov 2026 check-in. at_risk_save
Who
Marcus Bell Marcus Bell
When
this_week by 9 Oct 2026
Why
Marcus Bell should ask Elise Claes now who replaces Arnaud Janssens as champion and second admin, and clear the stalled Salesforce sync, so the 2 Nov 2026 check-in can protect the £22,000 Starter renewal due 1 Feb 2027.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryInsurance brokingSource: CRM company record
  • Websitemaelbeek.exampleSource: CRM company record
  • CountryBelgiumSource: CRM company record · CRM code BE · Region EU
  • HQ cityBrusselsSource: CRM company record
  • Size230 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since1 Feb 2026Source: first executed order form ctr_028_01, signed 16 Jan 2026 · Starter tier · In the CRM since 28 Aug 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateAt riskSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£22,000Source: executed order form ctr_028_01, 1 Feb 2026 to 31 Jan 2027 · CRM £22,000 · Invoiced run rate £22,000 · As of 9 Oct 2026
  • Next renewal1 Feb 2027Basis: order form ctr_028_01 ends 31 Jan 2027 · In 115 days · Renewal price £22,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Feb 2026 to 31 Jan 2027Source: order form ctr_028_01 (new), signed 16 Jan 2026 · Billed annually · 15 seats, 4 connectors
  • TierStarterSource: the current order form
  • Last contact16 Sep 2026Email: Salesforce connector sync issue · 23 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Feb 2026 · 3 connectors configured
  • Licensed seats1514 active users in Sep 2026 · Order form ctr_028_01: 15 seats
Computedmade from

The story

Current to 11 Oct 26
At risk

At risk: champion Arnaud Janssens lost platform access on 4 Sep 2026, 115 days before the £22,000 Starter renewal, and the Salesforce connector has stopped loading. Payment is sound and questions asked are up 26% since May 2026.

At risk: Maelbeek Assurances holds an executed Starter order form signed 16 Jan 2026 at £22,000 a year, running 1 Feb 2026 to 31 Jan 2027. Renewal falls on 1 Feb 2027, 115 days away, and the MSA auto-renews at the then-current list price.

Questions asked rose from 460 in May 2026 to 578 in September 2026, while active users held at 14 against 15 licensed. Thomas Janssens asks 35% of questions over the last 90 days and is the only active admin.

Arnaud Janssens, the CRM champion, had his platform user deactivated on 4 Sep 2026, and the records do not show why. The Salesforce connector has stopped loading, and Bethan Lister's 16 Sep 2026 request for a network check has no customer reply.

Marcus Bell emails Elise Claes by 9 Oct 2026 to confirm Arnaud's replacement and a second admin, ahead of the check-in booked for 2 Nov 2026.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£12k£25kMar 26May 26Jul 26Sep 26new£22k£22kFeb 26: Contracted ARR £22,000; Invoiced ARR £22,000Mar 26: Contracted ARR £22,000; Invoiced ARR £22,000Apr 26: Contracted ARR £22,000; Invoiced ARR £22,000May 26: Contracted ARR £22,000; Invoiced ARR £22,000Jun 26: Contracted ARR £22,000; Invoiced ARR £22,000Jul 26: Contracted ARR £22,000; Invoiced ARR £22,000Aug 26: Contracted ARR £22,000; Invoiced ARR £22,000Sep 26: Contracted ARR £22,000; Invoiced ARR £22,000

One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £22k; Invoiced ARR £22k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_028.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Feb 26£22,000£22,000
Mar 26£22,000£22,000
Apr 26£22,000£22,000
May 26£22,000£22,000
Jun 26£22,000£22,000
Jul 26£22,000£22,000
Aug 26£22,000£22,000
Sep 26£22,000£22,000
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
14level vs 3 months earlierof 15 included on the tier
Questions asked · Sep 26
578up 2 vs 3 months earlier
Connectors configured · Sep 26
3level vs 3 months earlierof 4 included on the tier
Active admins · Sep 26
1level vs 3 months earlier
Data volume · Sep 26
2.0 GBup 0.1 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
00830015600Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26champion leftIncluded users (15)1557814Feb 26: Active users 8; Licensed seats 15; Questions asked 119Mar 26: Active users 11; Licensed seats 15; Questions asked 378Apr 26: Active users 12; Licensed seats 15; Questions asked 422May 26: Active users 14; Licensed seats 15; Questions asked 460Jun 26: Active users 14; Licensed seats 15; Questions asked 576Jul 26: Active users 14; Licensed seats 15; Questions asked 588Aug 26: Active users 14; Licensed seats 15; Questions asked 323Sep 26: Active users 14; Licensed seats 15; Questions asked 578

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. The line steps because the figure holds until it changes. Dashed upright lines mark dated events. Latest (Sep 26): Active users 14; Licensed seats 15; Questions asked 578. Basis: product usage, facts.usage_monthly:org_028, signals:org_028.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Feb 26815119
Mar 261115378
Apr 261215422
May 261415460
Jun 261415576
Jul 261415588
Aug 261415323
Sep 261415578
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB21.2 GB42.5 GBFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included connectors (4)2.0 GB31Feb 26: Connectors configured 2; Active admins 1; Data volume 1.18 GBMar 26: Connectors configured 3; Active admins 1; Data volume 1.81 GBApr 26: Connectors configured 3; Active admins 1; Data volume 1.84 GBMay 26: Connectors configured 3; Active admins 1; Data volume 1.88 GBJun 26: Connectors configured 3; Active admins 1; Data volume 1.92 GBJul 26: Connectors configured 3; Active admins 1; Data volume 1.95 GBAug 26: Connectors configured 3; Active admins 1; Data volume 1.99 GBSep 26: Connectors configured 3; Active admins 1; Data volume 2.02 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 2.0 GB. Basis: product usage, facts.usage_monthly:org_028, signals:org_028.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Feb 26211.18 GB
Mar 26311.81 GB
Apr 26311.84 GB
May 26311.88 GB
Jun 26311.92 GB
Jul 26311.95 GB
Aug 26311.99 GB
Sep 26312.02 GB
Usagemade from

Documents

Updated 9 Oct 26

7 documents in 3 folders; 1 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

  • 19 Nov 2026eventBB-Demo webinar Alice Brewer, Harriet Gale, Sanne Bakker, Brooke Dawson, Warren Petrie, Orla Keane, Melissa Garnett, Sam Yates, Nathan Wragg, Kristen Abernathy, Helen Varley, Gemma Varley, Glen Nuttall, Imran Qureshi, Linnea Holm, Lucas Goossens, Vicky Brearley, Megan Entwistle, Toby Eccles, Kevin Bishop, Elspeth Haldane, Lauren Pilkington, Ronan Healy, Joanne Unwin, Sue Ditchfield, Maarten Bosman, Phil CatterallAlice BrewerHarriet GaleSanne Bakker+24
  • 2 Nov 2026callMaelbeek Assurances / BB-Demo – Check In Marcus Bell, Elise Claes logoMarcus BellElise Claes
  • 22 Sep 2026eventRevenue leaders roundtable Alice Brewer, Louise Pring, Eamon Burke, Sarah Northcott, Pradeep Menon, Margaret Cleland, Toby Mellor, Nathan Booth, Rebecca Nuttall, Imran Qureshi, Liz Waddington, Marie Wouters, Brandon Russell, Vicky Brearley, Ade Ogunleye, Toby Carswell, Ed Eccles, Brandon Sullivan, Marie Goossens, Polly Illingworth, Gregory Hasselbeck, Matt Colenso, Carl Whittle, Samuel Adeyemi, Clara Hoskins, Siobhán Nolan, Bas Kuijpers, Joanne Unwin, Jade Kenwright, Liam Corner, Monique Fairley, Dana KurtzAlice BrewerLouise PringEamon Burke+29
  • 10 Sep 2026email_threadSalesforce connector sync issue Bethan Lister, Thomas Janssens logoBethan ListerThomas Janssens
  • 9 Sep 2026ticketHow do I search for client names across records? Thomas Janssens, Bethan Lister logoThomas JanssensBethan Lister
  • 3 Aug 2026ticketDuplicate records in search results Thomas Janssens, Olivia Grant logoThomas JanssensOlivia Grant
  • 27 Jul 2026ticketHow to export dashboard data Arnaud Janssens, Olivia Grant logoArnaud JanssensOlivia Grant
  • 16 Jul 2026eventBB-Demo webinar Alice Brewer, Callum Reid, Fran Whiting, Asif Jagger, Chris Jagger, Ian Brearley, Imran Qureshi, Siobhán Dunne, Gráinne Lynch, Lucas Goossens, Jonas Hofmann, Vicky Brearley, Steve Yates, Donna Dobson, Kirsty Hollis, Sara Forsberg, Aaron Goh, Tariq Saleem, Neil Ashworth, Trent Nakamura, Bryony Searle, Nadia Bashir, Leanne Armstrong, Tomasz Wiśniewski, Joost van der Linden, Joanne Unwin, Anthony Garrow, Tracey Bainbridge, Yara El IdrissiAlice BrewerCallum ReidFran Whiting+26
  • 9 Jul 2026ticketHow to create filtered dashboards Thomas Janssens, Bethan Lister logoThomas JanssensBethan Lister
  • 16 Jun 2026ticketXero sync not updating Arnaud Janssens, Bethan Lister logoArnaud JanssensBethan Lister
  • 11 Jun 2026eventBB-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Helen Varley, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Graham Rowntree, Imran Qureshi, Marloes Hendriks, Ilse de Graaf, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+60
  • 29 May 2026ticketExport function not working correctly Thomas Janssens, Bethan Lister logoThomas JanssensBethan Lister
  • 21 Apr 2026ticketMissing data in search results Lucas Goossens, Olivia Grant logoLucas GoossensOlivia Grant
  • 13 Apr 2026ticketPerformance issue: slow queries Thomas Janssens, Olivia Grant logoThomas JanssensOlivia Grant
  • 19 Mar 2026eventBB-Demo webinar Alice Brewer, Richard Thorne, Ruben Smit, Imogen Hartley, Kelly Sharpe, Sam Yates, Danny Sargent, Ajay Bhatt, Vincent Almeida, Ruth Ackroyd, Kevin Kershaw, Hugh Fenton, Chris Jagger, Arnaud Janssens, Chris Riley, Chris Dyson, Jade Riley, Holly Tranter, Carl Whittle, Tomasz Wiśniewski, Clara Hoskins, Mirjam Hendriks, Tim SchröderAlice BrewerRichard ThorneRuben Smit+20
  • 5 Mar 2026callMaelbeek Assurances / BB-Demo – Training Laura Penhaligon, Lucas Goossens logoLaura PenhaligonLucas Goossens
  • 2 Mar 2026callMaelbeek Assurances / BB-Demo – Onboarding Laura Penhaligon, Thomas Janssens, Arnaud Janssens logoLaura PenhaligonThomas JanssensArnaud Janssens
  • 25 Feb 2026email_threadOnboarding checkpoint Laura Penhaligon, Thomas Janssens logoLaura PenhaligonThomas Janssens
  • 13 Feb 2026callMaelbeek Assurances / BB-Demo – Onboarding Laura Penhaligon, Thomas Janssens, Arnaud Janssens logoLaura PenhaligonThomas JanssensArnaud Janssens
  • 11 Feb 2026email_threadOnboarding kickoff Laura Penhaligon, Thomas Janssens logoLaura PenhaligonThomas Janssens
  • 6 Feb 2026callMaelbeek Assurances / BB-Demo – Kickoff Laura Penhaligon, Marcus Bell, Arnaud Janssens, Thomas Janssens logoLaura PenhaligonMarcus BellArnaud Janssens+1
  • 4 Feb 2026documentMaelbeek Assurances - Onboarding Plan Laura Penhaligon logoLaura Penhaligon
  • 2 Feb 2026email_threadInvoice INV-028-0002 Rachel Dunmore, Marie Wouters logoRachel DunmoreMarie Wouters
  • 2 Feb 2026invoiceINV-028-0002 Marie Wouters logoMarie Wouters
  • 19 Jan 2026email_threadInvoice INV-028-0001 Rachel Dunmore, Marie Wouters logoRachel DunmoreMarie Wouters
  • 19 Jan 2026invoiceINV-028-0001 Marie Wouters logoMarie Wouters
  • 16 Jan 2026documentMaelbeek Assurances - Order Form (signed) Lewis Kerr logoLewis Kerr
  • 16 Jan 2026documentMaelbeek Assurances - Data Processing Agreement (signed) Lewis Kerr logoLewis Kerr
  • 16 Jan 2026documentMaelbeek Assurances - Master Services Agreement (signed) Lewis Kerr logoLewis Kerr
  • 15 Jan 2026eventBB-Demo webinar Alice Brewer, Dean Hargreaves, Sam Cheney, Wei Ling Tan, Miriam Theisen, Howard Feinberg, Jess Dobson, Luke Oakes, Asif Nuttall, Jas Dhillon, Phil Royston, Ian Brearley, Shane Keane, Karin Sjöberg, Erik Wallin, Lucas Goossens, Hugh Atherton, Dylan Tremblay, Jun Tan, Kevin Lister, Tariq Saleem, Dan Hosken, Matt Colenso, Graeme Charlton, Mark Dodds, Declan Moran, Kirsteen Boyd, Abi Coombes, Tracey Bainbridge, Wouter Brouwer, Javier OrtizAlice BrewerDean HargreavesSam Cheney+28
  • 14 Jan 2026email_threadOrder form ready for signature Lewis Kerr, Elise Claes logoLewis KerrElise Claes
  • 22 Dec 2025callMaelbeek Assurances / BB-Demo – Negotiation Lewis Kerr, Owen Tallis, Elise Claes, Arnaud Janssens logoLewis KerrOwen TallisElise Claes+1
  • 18 Dec 2025documentMaelbeek Assurances - Master Services Agreement v2 Lewis Kerr logoLewis Kerr
  • 25 Nov 2025eventRevenue leaders roundtable Alice Brewer, Lachlan Nguyen, Asif Mahmood, Yasmin Openshaw, Emma Jagger, Gerard Kok, Andrew Pickering, Craig Holt, Emma Haworth, Glen Nuttall, Ilse de Graaf, Cian Farrell, Gráinne Lynch, Sofie Bech, Mads Mortensen, Marie Wouters, Antoine Moreau, Aylin Kaya, Philip Annear, Lauren Pilkington, Clara Hoskins, Siobhán Nolan, Joost van der Linden, Sanne de Wit, Tim SchröderAlice BrewerLachlan NguyenAsif Mahmood+22
  • 20 Nov 2025documentMaelbeek Assurances - Proposal Lewis Kerr logoLewis Kerr
  • 20 Nov 2025callMaelbeek Assurances / BB-Demo – Proposal Lewis Kerr, Arnaud Janssens logoLewis KerrArnaud Janssens
  • 17 Nov 2025documentMaelbeek Assurances - Proposal v1 Lewis Kerr logoLewis Kerr
  • 27 Oct 2025callMaelbeek Assurances / BB-Demo – Demo Lewis Kerr, Hannah Lowe, Arnaud Janssens, Thomas Janssens, Lucas Goossens logoLewis KerrHannah LoweArnaud Janssens+2
  • 25 Sep 2025callMaelbeek Assurances / BB-Demo – Discovery Lewis Kerr, Arnaud Janssens, Elise Claes logoLewis KerrArnaud JanssensElise Claes
  • 28 Aug 2025dealMaelbeek Assurances – New Lewis Kerr, Arnaud Janssens logoLewis KerrArnaud Janssens
  • 20 Jun 2024eventBB-Demo webinar Nell Ashcombe, Claire Haddon, Peter Mayes, Emma Jagger, Rosa Ellwood, Kristen Abernathy, Craig Holt, Marie Wouters, Rob Gledhill, Claire Girard, Layla Al, Polly Illingworth, Ian DobsonNell AshcombeClaire HaddonPeter Mayes+10
  • 10 Jun 2024email_threadBB-Demo webinar Nell Ashcombe, Marie Wouters logoNell AshcombeMarie Wouters
  • 15 Feb 2024eventBB-Demo webinar Nell Ashcombe, Niamh Costello, Sam Cheney, Abby Lisle, Elliot Allott, Arnaud Janssens, Luke Kershaw, Tariq Saleem, Abi Coombes, Sharon Whitley, Jade KenwrightNell AshcombeNiamh CostelloSam Cheney+8
CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Maelbeek Assurances' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 31 AI summaries of 34 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 8 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations150
People at customers573
BB-Demo staff48
Calls1,382
Email threads2,122
Support tickets789
Documents850
Deals217
Invoices187
Events49
News items84

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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