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Haddon Rook Logistics

Watch£21kRenews 7 Jan 27Renewal_open · £22k/yr
made from

AI facts

Current to 14 Oct 26

Haddon Rook Logistics is on Starter under an order form signed 24 Dec 2025 at £21k a year, after a 5% discount on £22k, from 7 Jan 2026 to 6 Jan 2027. Questions asked rose from 731 to 818 over the last four months, with 12 active users of 15 licensed. An open renewal deal stands at £22k, and a renewal call is booked for 26 Oct 2026. Three connectors are configured, and both invoices were paid within terms.

Read from 11 calls · 11 email threads · 4 tickets · 2 deals · 4 people · 7 documents, newest 8 Oct 26

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Profile

Updated 9 Oct 26
  • IndustryLogisticsSource: CRM company record
  • Websitehaddonrook.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityNorthamptonSource: CRM company record
  • Size430 employeesSource: CRM company record
  • CRM ownerTom AshdownSource: CRM company record · Account Executive · CSM Amara Obi
  • Customer since7 Jan 2026Source: first executed order form ctr_168_01, signed 24 Dec 2025 · Starter tier · In the CRM since 18 Sep 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateWatchSource: AI assessment · Written 14 Oct 2026
CRMmade from

AI opinion

Current to 14 Oct 26

Watch, because the Starter renewal in 90 days carries a 5.3% rise to £22k and Janice Haddon has not yet replied to the renewal email. Usage is steady and invoices are paid on time. The driver schedule connector request is the one expansion lead.

SignalsHaddon Rook Logistics - Master Services Agreement (signed)Your contract renewal: Haddon Rook LogisticsRequest, driver schedule sync

AI · claude-opus-5-5 · 14 Oct 2026

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Key facts

Updated 9 Oct 26
  • Contracted ARR£20,900Source: executed order form ctr_168_01, 7 Jan 2026 to 6 Jan 2027 · CRM £20,900 · Invoiced run rate £20,900 · As of 9 Oct 2026
  • Next renewal7 Jan 2027Basis: order form ctr_168_01 ends 6 Jan 2027 · In 90 days · Renewal price £22,000 (+5.3%) · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term7 Jan 2026 to 6 Jan 2027Source: order form ctr_168_01 (new), signed 24 Dec 2025 · Billed annually · 15 seats, 4 connectors
  • TierStarterSource: the current order form
  • Open dealRenewal open · £22,000Source: CRM deal Haddon Rook Logistics – Renewal · renewal deal · Expected close 15 Dec 2026 · Owner Tom Ashdown
  • Last contact8 Oct 2026Email: Your contract renewal: Haddon Rook Logistics · 1 days before 9 Oct 2026
  • Tenanteu-west-1Source: product analytics, reporting since Jan 2026 · 3 connectors configured
  • Licensed seats1512 active users in Sep 2026 · Order form ctr_168_01: 15 seats
Computedmade from

Next step

Current to 14 Oct 26
What
Tom Ashdown sends Janice Haddon written Starter renewal terms at £22k, explaining the end of the 5% first-term discount, ahead of the 26 Oct 2026 renewal call. renewal
Who
Tom Ashdown Tom Ashdown
When
Within 2 weeks by 16 Oct 2026
Why
Tom Ashdown sends Janice Haddon written Starter renewal terms at £22k by 16 Oct 2026, so the 5.3% rise and the end of the first-term discount are on paper before the 26 Oct 2026 renewal call.

AI · claude-opus-5-5 · 14 Oct 2026

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The story

Current to 14 Oct 26
Watch

Watch: Haddon Rook Logistics renews its Starter subscription on 7 Jan 2027 at £22k against £21k today (5.3%). Usage is steady and invoices are paid, but Janice Haddon has not replied to the 8 Oct 2026 renewal email.

Watch: Haddon Rook Logistics is on Starter at £21k a year under the order form signed 24 Dec 2025, to 6 Jan 2027. Renewal on 7 Jan 2027 is priced at £22k, a 5.3% rise.

Questions rose from 731 to 818 over the last four months, while active users held at 12 of 15 licensed. Spencer Gaunt asked 40% of questions over 12 months, and Tyler Brookes is the only active admin.

Three of four tickets this term were fixed, and the P1 on 1 Apr 2026 was answered in 18 minutes. The main risk is price: Janice Haddon has not replied to Amara Obi's renewal email of 8 Oct 2026.

Tom Ashdown sends Janice written Starter renewal terms at £22k, explaining the end of the 5% first-term discount, by 16 Oct 2026. That puts the rise on paper before the renewal call booked for 26 Oct 2026.

AI · claude-opus-5-5 · 14 Oct 2026

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ARR journey

Updated 9 Oct 26
Updated 09 Oct 26
CSV
Contracted ARRInvoiced ARR
£0k£12k£25kJan 26Mar 26May 26Jul 26Sep 26new£21k£21kJan 26: Contracted ARR £20,900; Invoiced ARR £20,900Feb 26: Contracted ARR £20,900; Invoiced ARR £20,900Mar 26: Contracted ARR £20,900; Invoiced ARR £20,900Apr 26: Contracted ARR £20,900; Invoiced ARR £20,900May 26: Contracted ARR £20,900; Invoiced ARR £20,900Jun 26: Contracted ARR £20,900; Invoiced ARR £20,900Jul 26: Contracted ARR £20,900; Invoiced ARR £20,900Aug 26: Contracted ARR £20,900; Invoiced ARR £20,900Sep 26: Contracted ARR £20,900; Invoiced ARR £20,900

One point per month; the dot and figure at the right end are the latest value. Dashed upright lines mark dated events. Latest (Sep 26): Contracted ARR £21k; Invoiced ARR £21k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_168.

Show the figures as a table
MonthContracted ARRInvoiced ARR
Jan 26£20,900£20,900
Feb 26£20,900£20,900
Mar 26£20,900£20,900
Apr 26£20,900£20,900
May 26£20,900£20,900
Jun 26£20,900£20,900
Jul 26£20,900£20,900
Aug 26£20,900£20,900
Sep 26£20,900£20,900
Accountingmade from

Platform usage

Updated 9 Oct 26
Active users · Sep 26
12level vs 3 months earlierof 15 included on the tier
Questions asked · Sep 26
818up 26 vs 3 months earlier
Connectors configured · Sep 26
3level vs 3 months earlierof 4 included on the tier
Active admins · Sep 26
1level vs 3 months earlier
Data volume · Sep 26
6.2 GBup 0.3 GB vs 3 months earlier
Active users and questions · monthlyUpdated 09 Oct 26
CSV
Left axisActive usersLicensed seatsIncluded users (15)Right axisQuestions asked
008500151,000Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included users (15)1581812Jan 26: Active users 6; Licensed seats 15; Questions asked 136Feb 26: Active users 9; Licensed seats 15; Questions asked 452Mar 26: Active users 10; Licensed seats 15; Questions asked 600Apr 26: Active users 11; Licensed seats 15; Questions asked 676May 26: Active users 12; Licensed seats 15; Questions asked 731Jun 26: Active users 12; Licensed seats 15; Questions asked 792Jul 26: Active users 12; Licensed seats 15; Questions asked 826Aug 26: Active users 12; Licensed seats 15; Questions asked 431Sep 26: Active users 12; Licensed seats 15; Questions asked 818

Questions asked are read on the right axis, on their own scale, and users on the left: questions run to thousands a month where users run to hundreds. The dotted line is the allowance. Dashed upright lines mark dated events. Latest (Sep 26): Active users 12; Licensed seats 15; Questions asked 818. Basis: product usage, facts.usage_monthly:org_168, signals:org_168.

Show the figures as a table
MonthActive usersLicensed seatsQuestions asked
Jan 26615136
Feb 26915452
Mar 261015600
Apr 261115676
May 261215731
Jun 261215792
Jul 261215826
Aug 261215431
Sep 261215818
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
CSV
Left axisConnectors configuredActive adminsIncluded connectors (4)Right axisData volume
00.0 GB24.0 GB48.0 GBJan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Included connectors (4)6.2 GB31Jan 26: Connectors configured 0; Active admins 1; Data volume 0.00 GBFeb 26: Connectors configured 3; Active admins 1; Data volume 5.42 GBMar 26: Connectors configured 3; Active admins 1; Data volume 5.53 GBApr 26: Connectors configured 3; Active admins 1; Data volume 5.64 GBMay 26: Connectors configured 3; Active admins 1; Data volume 5.74 GBJun 26: Connectors configured 3; Active admins 1; Data volume 5.85 GBJul 26: Connectors configured 3; Active admins 1; Data volume 5.96 GBAug 26: Connectors configured 3; Active admins 1; Data volume 6.07 GBSep 26: Connectors configured 3; Active admins 1; Data volume 6.17 GB

Data volume is read on the right axis, in GB, and connectors and admins on the left, as counts: one scale would flatten the counts. The dotted line is the allowance. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 6.2 GB. Basis: product usage, facts.usage_monthly:org_168, signals:org_168.

Show the figures as a table
MonthConnectors configuredActive adminsData volume
Jan 26010.00 GB
Feb 26315.42 GB
Mar 26315.53 GB
Apr 26315.64 GB
May 26315.74 GB
Jun 26315.85 GB
Jul 26315.96 GB
Aug 26316.07 GB
Sep 26316.17 GB
Usagemade from

Documents

Updated 9 Oct 26

7 documents in 3 folders; 2 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

DealStageAmountClose
Haddon Rook Logistics – Renewalrenewal_open£22,00015 Dec 2026
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Haddon Rook Logistics' pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 33 AI summaries of 37 raw things (calls, tickets, emails, news), 4 people (4 with an AI write-up) and 6 staff (0 with an AI write-up), shown on 9 pages. 2 AI records in this trail are not yet analysed.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations225
People at customers862
BB-Demo staff58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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