B-Brain
Tom Ashdown

Haddon Rook Logistics / BB-Demo – Negotiation

Callcompleted

Haddon Rook Logistics logo Haddon Rook Logistics · 2025-12-04 13:45

On 4 Dec 2025 Haddon Rook asked for quarterly payments and a three-year commitment. Owen Tallis agreed both with no change to the first-year price. Janice Haddon said it works, and the order form is next.

What was said

What this says

Current to 13 Oct 26

On 4 Dec 2025 Haddon Rook asked for quarterly payments and a three-year commitment. Owen Tallis agreed both with no change to the first-year price. Janice Haddon said it works, and the order form is next.

What happened: Janice and Sandra Neale asked for quarterly payments and a longer commitment. Owen Tallis accepted both and kept the first-year price at twenty-six nine all-in.

Customer view: Spencer Gaunt confirmed the deal as three years, quarterly payments and pricing reviewed at each renewal. Janice then said it works for them.

Commercial: Pricing for year two was left open until renewal, so the customer has stability on term but no fixed future price. The order form decides what is contracted.

Watch: The evidence does not show the order form being signed. Until then the terms are a verbal agreement.

AI · claude-sonnet-5-5 · 13 Oct 2026

Themes

Current to 9 Oct 26
Theme
Payment terms and commitment
Importance
renewal
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the order form with the three-year commitment and quarterly payments the same day.
  • Sandra Neale to sign and return the order form, after which implementation starts within four weeks.

Risks

Current to 9 Oct 26
  • Year two and three pricing is only reviewed at renewal, which may surprise the customer if it rises.
  • The order form is not shown as signed, so the terms are not yet executed paper.

Opportunities

Current to 9 Oct 26
  • A three-year commitment gives BB-Demo a longer term with this customer.
  • Renewal talks were framed around usage, value, tier upgrades and extra connectors.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Right, everyone on? Good. So we've had the proposal out for a couple of weeks. Janice, Sandra, anything you wanted to talk through?
  2. Janice Haddon
    Janice Haddon None
    Yeah, a couple of points. The scope is good, but we're wondering about flexibility on payment terms and commitment length.
  3. Sandra Neale
    Sandra Neale None
    Our finance team prefer quarterly payments rather than upfront annual. And we'd like a longer commitment, three years maybe.
  4. Owen Tallis
    Owen Tallis None
    Three years is great. On the payment side, we can do quarterly. You'd still pay for the full year, it's just spread across the quarters. No extra cost.
  5. Janice Haddon
    Janice Haddon None
    And the price stays the same?
  6. Owen Tallis
    Owen Tallis None
    Yeah, twenty-six nine all-in for year one. The quarterly split is just for cash flow. Once we're in the contract, you've got the three-year commitment and payment flexibility sorted.
  7. Sandra Neale
    Sandra Neale None
    What about year two and three?
  8. Owen Tallis
    Owen Tallis None
    At renewal, so twelve months from when you sign, we'd come back with pricing for year two. But the three-year commitment gives you stability and us confidence in the relationship.
  9. Spencer Gaunt
    Spencer Gaunt None
    So to be clear: we commit for three years, pay quarterly, and pricing gets reviewed at each renewal?
  10. Owen Tallis
    Owen Tallis None
    Right. And we'd talk about usage, value, whether you want to upgrade tiers or add connectors, all that comes into play at renewal.
  11. Tom Ashdown
    Tom Ashdown None
    This all goes into the order form, by the way. So you'll have the commitment in writing, no ambiguity.
  12. Janice Haddon
    Janice Haddon None
    And the implementation, that's still four weeks?
  13. Tom Ashdown
    Tom Ashdown None
    Yep. Four weeks from when you sign the order form. Laura will be in touch within a day or two to get the calendar locked in.
  14. Sandra Neale
    Sandra Neale None
    Who do I speak to about getting the order form signed?
  15. Tom Ashdown
    Tom Ashdown None
    That's me. I'll get it over to you today once we've agreed terms here. You sign it, send it back, and we're live in four weeks.
  16. Janice Haddon
    Janice Haddon None
    Okay. I think that works for us.
  17. Owen Tallis
    Owen Tallis None
    Brilliant. Tom's got this from here, he'll get you the order form with the three-year commitment and quarterly payment terms locked in. Anything else from you?
  18. Janice Haddon
    Janice Haddon None
    No, I think that covers it. Cheers.
  19. Tom Ashdown
    Tom Ashdown None
    Cheers all. Speak soon.

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