What happened
What this says
Current to 13 Oct 26Customer account records appeared as duplicates, affecting report accuracy. Root cause traced to data import timing issue; resolved via deduplication.
Problem: Tyler reported duplicate customer account records appearing in the brain affecting report accuracy. Handling: Bethan identified a data import timing problem as the root cause. She ran a deduplication process and confirmed the records were cleaned. Watch: Data quality issues undermine customer confidence in the accuracy and reliability of the brain.
Details
Updated 9 Oct 26Prioritynormal
Statusclosed
Categorydata_quality
Channelweb
First response (min)206
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Trail
- internal_note · Bethan Lister 18 May 2026 10:03Customer records duplicated. Need to review root cause.
- created · Tyler Brookes 18 May 2026 15:29We're seeing some customer accounts appear twice in the brain. We need these cleaned up so our reports are accurate.
- public_reply · Bethan Lister 18 May 2026 18:55Hi Tyler, I've found the issue. It was caused by a data import timing problem. I've run a deduplication and the records should be cleaned now. Can you check? Thanks, Bethan
- status_change · 26 May 2026 23:59
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