What it says
What this says
As at Fri 9 Oct 2026Executed Starter MSA with a 5% discount: £21k a year plus £6,000 implementation, running 7 Jan 2026 to 6 Jan 2027. Availability 99.5%, P1 first response 4 business hours. Auto-renews unless 30 days' written notice is given.
What it is: the executed Master Services Agreement between BG-Demo Ltd and Haddon Rook Logistics for the Starter tier, dated 24 Dec 2025. Tom Ashdown signed for BG-Demo.
Commits: "BG-Demo will deploy up to 4 connectors live within 7 days of the start date." Service credits are for availability only, "at 5% of one month's fee per full calendar month of non-compliance".
Unusual: a 5% discount on the £22k subscription fee, and auto-renewal: "If neither party gives 30 days' written notice of non-renewal, the service will continue on the same terms for a further year."
Not settled: the customer signature block shows only "Authorised signatory" with no name. The renewal clause says "same terms" and does not say whether the 5% discount carries into the second year.
As found in this document
As at Fri 9 Oct 2026- Date end6 Jan 2027Source: the AI read of this record
- Date renewal6 Jan 2027Source: the AI read of this record
- Date signed24 Dec 2025Source: the AI read of this record
- Date start7 Jan 2026Source: the AI read of this record
- Price£20,900Source: the AI read of this record
- Subscription fee£22,000 per annum, less 5% discount = £20,900 (payable in advance)Source: the AI read of this record
- Implementation fee£6,000 (one-off, due on signature)Source: the AI read of this record
- Total contract value£26,900Source: the AI read of this record
- Payment terms30 days net from invoiceSource: the AI read of this record
- Connector deliveryup to 4 connectors live within 7 days of the start dateSource: the AI read of this record
- Full deploymentfour weeks from startSource: the AI read of this record
- Availability99.5%Source: the AI read of this record
- P1 first response4 business hoursSource: the AI read of this record
- Data refreshComplete by 07:00 UK time on business daysSource: the AI read of this record
- Service creditsavailability breaches only, at 5% of one month's fee per full calendar month of non-complianceSource: the AI read of this record
- Renewal contactForty-five days before expiry, BG-Demo will contact Customer about renewalSource: the AI read of this record
- Non-renewal notice30 days' written notice, otherwise the service continues on the same terms for a further yearSource: the AI read of this record
The document
Body
Master Services Agreement, B-Glass – Starter
Parties
BG-Demo Ltd ("BG-Demo") and Haddon Rook Logistics ("Customer").
1. Services
BG-Demo will provide B-Glass at the Starter tier. The service comprises:
- One queryable data layer over Customer's CRM, call recorder and operational systems, built inside Customer's Snowflake account
- AI-powered search and chat interface
- Pages and dashboards
- Up to 15 named users
- Up to 4 data connectors (for Customer's CRM, call recorder, ERP, helpdesk and similar systems)
- Six-monthly check-in call with Customer's team
- Nightly data refresh complete by 07:00 UK time on business days
2. Term and Charges
Start date: 7 January 2026 End date: 6 January 2027 Subscription fee: £22k per annum, less 5% discount = £21k (payable in advance) Implementation fee: £6,000 (one-off, due on signature) Total contract value: £27k Payment terms: 30 days net from invoice
3. Implementation
BG-Demo will deploy up to 4 connectors live within 7 days of the start date. Full deployment of all systems takes four weeks from start.
4. Service Levels
Read the whole document (2,149 characters)
| Metric | Target |
|---|---|
| Availability | 99.5% |
| P1 first response | 4 business hours |
| Data refresh | Complete by 07:00 UK time on business days |
Service credits apply for availability breaches only, at 5% of one month's fee per full calendar month of non-compliance.
5. Confidentiality and Data Protection
Both parties agree to keep the other's confidential information confidential and to comply with all applicable data protection laws and regulations.
6. Term and Renewal
This agreement runs for one year from 7 January 2026. Forty-five days before expiry, BG-Demo will contact Customer about renewal. If neither party gives 30 days' written notice of non-renewal, the service will continue on the same terms for a further year.
Signatures
For BG-Demo Ltd
Tom Ashdown Account Executive Date: 24 December 2025
For Haddon Rook Logistics
_____________________________ Authorised signatory Date: 24 December 2025
Executed 24 December 2025
Unusual terms
As at Fri 9 Oct 2026- 5% discount on subscription fee
- auto-renewal for a further year
- 30 days' written notice of non-renewal
- connectors live within 7 days of start
- forty-five day renewal contact