Who they are
Insight
Current to 11 Oct 26Douglas Baird is Lornefield's COO and economic buyer. He signed the 2024 Growth order form, then signed the non-renewal notice on 2 Feb 2026 at group direction. He has since asked BB-Demo to talk again, but says he cannot speak for the group.
Role: Chief Operating Officer at Lornefield Pensions Administration, recorded in the CRM as economic buyer, based in Edinburgh. He signed the Growth order form on 20 Mar 2024 and the notice of non-renewal. His platform user was deactivated on 2026-04-02.
Influence: He signs for Lornefield but renewals are decided centrally by the group. Finance Manager Morag Lindsay said he must sign, and he repeatedly says he cannot commit the group.
Watch: He raised the win-back himself on 14 Sep 2026, citing gaps in member queries and trustee calls. Group sign-off and the 29 Jan 2027 target are plans, not commitments. Two BB-Demo contacts are now approaching him.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lornefield Pensions Administration | Chief Operating Officer | economic_buyer | douglas.baird@lornefield.example |
Activity
- 13 Oct 2026callLornefield Pensions Administration / BB-Demo – Discovery
- 6 Oct 2026dealLornefield Pensions Administration – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BB-Demo – Win Back
- 6 Oct 2026callLornefield Pensions Administration / BB-Demo – Win Back
+1
- 2 Oct 2026email_threadSetting up a conversation
- 30 Sep 2026email_threadFinding time to talk
- 28 Sep 2026email_threadBooking a first conversation
- 24 Sep 2026eventYour renewals, read by the brain
+26
- 14 Sep 2026email_threadWould BB-Demo be willing to talk again?
- 10 Sep 2026email_threadWebinar: Your renewals, read by the brain
- 24 Feb 2026eventRevenue leaders roundtable
+24
- 11 Feb 2026callLornefield Pensions Administration / BB-Demo – Check In
- 6 Feb 2026email_threadInvitation: Revenue leaders roundtable, London
- 2 Feb 2026email_threadLornefield subscription and the coming term
- 26 Jan 2026callLornefield Pensions Administration / BB-Demo – Renewal
+1
- 7 Jan 2026callLornefield Pensions Administration / BB-Demo – Renewal
+2
- 2 Jan 2026email_threadLornefield renewal - notice of the term end
- 31 Jul 2025email_threadFollow-up from our QBR
+1
- 30 Jul 2025callLornefield Pensions Administration / BB-Demo – Qbr
+1
- 1 Apr 2025email_threadOrder form for signature - Lornefield renewal
- 6 Mar 2025callLornefield Pensions Administration / BB-Demo – Renewal
+1
- 3 Feb 2025callLornefield Pensions Administration / BB-Demo – Qbr
+1
- 22 Jan 2025callLornefield Pensions Administration / BB-Demo – Renewal
+1
- 2 Jan 2025email_threadYour Lornefield renewal - advance notice
- 21 Mar 2024callLornefield Pensions Administration / BB-Demo – Proposal
- 18 Mar 2024email_threadOrder form for signature
- 12 Mar 2024email_threadFollowing up on our conversation about Growth
+2
- 11 Mar 2024callLornefield Pensions Administration / BB-Demo – Negotiation
+2
- 1 Mar 2024email_threadTime to talk about the next stage
- 4 Aug 2023callLornefield Pensions Administration / BB-Demo – Qbr
+1
- 15 Mar 2023email_threadOrder form for signature
- 1 Mar 2023email_threadNegotiation follow-up - Lornefield
+1
- 28 Feb 2023callLornefield Pensions Administration / BB-Demo – Negotiation
+1
- 23 Feb 2023email_threadTime to talk through terms
- 8 Feb 2023email_threadProposal follow-up - Lornefield
- 6 Feb 2023callLornefield Pensions Administration / BB-Demo – Proposal
- 30 Dec 2022callLornefield Pensions Administration / BB-Demo – Discovery