Cairnlea Homes

Lost£0

AI facts

Current to 11 Oct 26

Cairnlea Homes, a Glasgow housebuilder, holds no contract with BB-Demo: no executed order form, no invoices and £0 ARR. The Growth deal at £50,000 a year, £62,000 including implementation, closed lost on 28 Feb 2025 with security review as the reason. There is no usage and there are no tickets. The last interaction was a webinar invitation to Luke Kershaw on 17 Nov 2025, with no reply recorded. The 16 Jan 2025 proposal price equals the current v2 Growth list.

Read from 5 calls · 10 email threads · 1 deals · 3 people · 3 documents, newest 17 Nov 25

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the Growth deal closed lost on 28 Feb 2025 over security review and nothing has been signed or invoiced since. No reply is recorded to two webinar invitations. The opportunity is a re-approach, as £50,000 now matches the v2 Growth list.

Cairnlea Homes – New Signals Document roll-up Cairnlea Homes / BB-Demo – Negotiation Cairnlea Homes / BB-Demo – Proposal

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26

What: Tom Ashdown contacts Neil Metcalfe to find which security point stalled the Growth deal and offers to return with refreshed security and data residency answers. re_engage
Who: Tom Ashdown
When: this_week by 9 Oct 2026
Why: Tom Ashdown should reopen Cairnlea Homes with Neil Metcalfe, bringing a refreshed security questionnaire and a data residency answer. The £50,000 Growth deal was lost on 28 Feb 2025 over security review, not price.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26

IndustryHousebuilding
Websitecairnlea.example
CountryUnited Kingdom
HQ cityGlasgow
Size450 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

Key facts

Updated 9 Oct 26

Last contact17 Nov 2025

Computedmade from

The story

Current to 11 Oct 26

Lost

Lost: Cairnlea Homes' Growth deal at £50,000 a year closed lost on 28 Feb 2025 over security review, with no order form, invoice or usage since. Tom Ashdown should ask Neil Metcalfe which security point failed and come back with refreshed answers.

Lost. Cairnlea Homes holds no executed order form, no invoice and £0 ARR. Its Growth deal at £50,000 a year, £62,000 including implementation, closed lost on 28 Feb 2025 over security review.

There is no usage and there are no tickets, because Cairnlea never became a customer. Tom Ashdown worked the deal with Neil Metcalfe, the champion, and Luke Kershaw, the CFO, over five calls and eight threads.

On 10 Feb 2025 Owen Tallis offered up to twenty per cent off year one, and Neil said they were happy to move forward. The records do not show which security point failed, and two later webinar invitations drew no recorded reply.

Tom asks Neil which security point stalled the deal and offers to return with Hannah Lowe's refreshed security questionnaire and a data residency option, by 9 Oct 2026.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Growth tier proposal draft · proposal · 13 Jan 2025
- Growth tier sales proposal issued · proposal · 16 Jan 2025
Security (1)
- Growth tier security questionnaire issued · security questionnaire · 30 Dec 2024

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

20 Nov 2025eventBB-Demo webinar Alice Brewer, Harriet Gale, Mark Ellwood, Emma Haworth, Nathan Booth, Wayne Entwistle, Marloes Hendriks, Gráinne Lynch, Ida Mortensen, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough+10
17 Nov 2025email_threadBB-Demo webinar, 20 Nov 2025 Alice Brewer, Luke Kershaw
16 Oct 2025eventBB-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Leanne Moss, Hugh Fenton, Liz Waddington, Bas Vermeulen, Ida Mortensen, Anders Thomsen, Luke Kershaw, Sara Forsberg, Sam Entwistle+9
19 Jun 2025eventBB-Demo webinar Alice Brewer, Toby Underwood, Asif Jagger, Emma Haworth, Ian Fairclough, Nathan Booth, Gavin Tyldesley, Faye Metcalfe, Ade Ogunleye+6
17 Apr 2025eventBB-Demo webinar Sofia Marchetti, Liam Doherty, Wouter Kok, Lauren Pacheco, Faye Metcalfe, Toby Eccles, Jade Riley, Ed Ingham+5
23 Mar 2025email_threadBB-Demo webinar, 17 Apr 2025 Sofia Marchetti, Faye Metcalfe
20 Feb 2025eventBB-Demo webinar Sofia Marchetti, Gemma Yates, Helen Varley, Sunita Bains, Craig Holt, Asif Nuttall, Aoife Tuohy, Anders Thomsen, Luke Kershaw, Megan Entwistle+7
10 Feb 2025callCairnlea Homes / BB-Demo – Negotiation Tom Ashdown, Owen Tallis, Luke Kershaw, Faye Metcalfe, Neil Metcalfe+2
4 Feb 2025email_threadService levels and contract terms Tom Ashdown, Luke Kershaw
17 Jan 2025email_threadCairnlea proposal, updates and next steps Tom Ashdown, Neil Metcalfe
17 Jan 2025callCairnlea Homes / BB-Demo – Proposal Tom Ashdown, Neil Metcalfe
16 Jan 2025documentCairnlea Homes - Proposal Tom Ashdown
13 Jan 2025email_threadProposal review, let's find a time Tom Ashdown, Neil Metcalfe
13 Jan 2025documentCairnlea Homes - Proposal v1 Tom Ashdown
6 Jan 2025callCairnlea Homes / BB-Demo – Demo Tom Ashdown, Hannah Lowe, Neil Metcalfe
30 Dec 2024email_threadQuick scheduling question Tom Ashdown, Neil Metcalfe
30 Dec 2024documentCairnlea Homes - Security Questionnaire Hannah Lowe
27 Dec 2024email_threadDemo, some prep for you Tom Ashdown, Hannah Lowe, Neil Metcalfe
27 Dec 2024callCairnlea Homes / BB-Demo – Demo Tom Ashdown, Hannah Lowe, Neil Metcalfe
18 Dec 2024email_threadDemo, let's lock in a time Tom Ashdown, Neil Metcalfe
6 Dec 2024email_threadCairnlea, proposal outline Tom Ashdown, Neil Metcalfe, Luke Kershaw
6 Dec 2024callCairnlea Homes / BB-Demo – Discovery Tom Ashdown, Neil Metcalfe, Luke Kershaw
29 Nov 2024email_threadLet's schedule a discovery call Tom Ashdown, Neil Metcalfe
14 Nov 2024dealCairnlea Homes – New Tom Ashdown, Neil Metcalfe
15 Feb 2024eventBB-Demo webinar Nell Ashcombe, Niamh Costello, Elliot Allott, Arnaud Janssens, Luke Kershaw+2
16 Nov 2023eventBB-Demo webinar Nell Ashcombe, Mark Siddall, Craig Paterson, Neil Entwistle, Toby Mellor, Phil Royston, Luke Kershaw+4

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Cairnlea Homes' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 18 AI summaries of 19 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Cairnlea Homes / BB-Demo – Discovery entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - call_recorder/calls.csv call_038_001 raw row
- Cairnlea Homes / BB-Demo – Demo entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - call_recorder/calls.csv call_038_002 raw row
- Cairnlea Homes / BB-Demo – Demo entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - call_recorder/calls.csv call_038_003 raw row
- Cairnlea Homes / BB-Demo – Proposal entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - call_recorder/calls.csv call_038_004 raw row
- Cairnlea Homes / BB-Demo – Negotiation entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - call_recorder/calls.csv call_038_005 raw row
- Cairnlea Homes – New entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - crm/deal_line_items.csv deal_038_01:1 raw row
  - crm/deal_line_items.csv deal_038_01:2 raw row
  - crm/deal_stage_history.csv deal_038_01:1 raw row
  - crm/deal_stage_history.csv deal_038_01:2 raw row
  - crm/deal_stage_history.csv deal_038_01:3 raw row
  - +4 more
- +20 more
AI opinion page block
- Cairnlea Homes lost AI record
  - Cairnlea Homes – New entity
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
    - crm/deal_line_items.csv deal_038_01:1 raw row
    - crm/deal_line_items.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:1 raw row
    - crm/deal_stage_history.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:3 raw row
    - +4 more
  - Cairnlea Homes: no executed order form held AI record
    - Cairnlea Homes - Security Questionnaire entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_001 raw row
    - Cairnlea Homes - Proposal v1 entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_002 raw row
    - Cairnlea Homes - Proposal entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_003 raw row
    - Security questionnaire, Growth implementation AI record
      - Cairnlea Homes - Security Questionnaire entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_001 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - Growth tier proposal v1, draft AI record
      - Cairnlea Homes - Proposal v1 entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_002 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - Cairnlea Homes Growth tier proposal AI record
      - Cairnlea Homes - Proposal entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_003 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - +1 more
  - Discovery: post-completion customer care AI record
    - Cairnlea Homes / BB-Demo – Discovery entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_001 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Demo on care data and Growth pricing AI record
    - Cairnlea Homes / BB-Demo – Demo entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_002 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Demo of the brain for Cairnlea Homes AI record
    - Cairnlea Homes / BB-Demo – Demo entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_003 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Proposal call: price and security questions AI record
    - Cairnlea Homes / BB-Demo – Proposal entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_004 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - +20 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_038 facts table
  - Cairnlea Homes – New entity
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
    - crm/deal_line_items.csv deal_038_01:1 raw row
    - crm/deal_line_items.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:1 raw row
    - crm/deal_stage_history.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:3 raw row
    - +4 more
AI facts page block
- Cairnlea Homes lost AI record
  - Cairnlea Homes – New entity
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
    - crm/deal_line_items.csv deal_038_01:1 raw row
    - crm/deal_line_items.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:1 raw row
    - crm/deal_stage_history.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:3 raw row
    - +4 more
  - Cairnlea Homes: no executed order form held AI record
    - Cairnlea Homes - Security Questionnaire entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_001 raw row
    - Cairnlea Homes - Proposal v1 entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_002 raw row
    - Cairnlea Homes - Proposal entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_003 raw row
    - Security questionnaire, Growth implementation AI record
      - Cairnlea Homes - Security Questionnaire entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_001 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - Growth tier proposal v1, draft AI record
      - Cairnlea Homes - Proposal v1 entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_002 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - Cairnlea Homes Growth tier proposal AI record
      - Cairnlea Homes - Proposal entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_003 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - +1 more
  - Discovery: post-completion customer care AI record
    - Cairnlea Homes / BB-Demo – Discovery entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_001 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Demo on care data and Growth pricing AI record
    - Cairnlea Homes / BB-Demo – Demo entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_002 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Demo of the brain for Cairnlea Homes AI record
    - Cairnlea Homes / BB-Demo – Demo entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_003 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Proposal call: price and security questions AI record
    - Cairnlea Homes / BB-Demo – Proposal entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_004 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - +20 more
Contacts page block
- Neil Metcalfe entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - crm/contacts.csv per_3801:org_038 raw row
- Luke Kershaw entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - crm/contacts.csv per_3802:org_038 raw row
- Faye Metcalfe entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - crm/contacts.csv per_3803:org_038 raw row
Open deals (not yet analysed) page block
- Cairnlea Homes entity
  - crm/companies.csv org_038 raw row
Documents page block
- Cairnlea Homes - Security Questionnaire entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - document_store/files.csv doc_038_001 raw row
- Cairnlea Homes - Proposal v1 entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - document_store/files.csv doc_038_002 raw row
- Cairnlea Homes - Proposal entity
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - document_store/files.csv doc_038_003 raw row
hero page block
- Cairnlea Homes lost AI record
  - Cairnlea Homes – New entity
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
    - crm/deal_line_items.csv deal_038_01:1 raw row
    - crm/deal_line_items.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:1 raw row
    - crm/deal_stage_history.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:3 raw row
    - +4 more
  - Cairnlea Homes: no executed order form held AI record
    - Cairnlea Homes - Security Questionnaire entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_001 raw row
    - Cairnlea Homes - Proposal v1 entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_002 raw row
    - Cairnlea Homes - Proposal entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - document_store/files.csv doc_038_003 raw row
    - Security questionnaire, Growth implementation AI record
      - Cairnlea Homes - Security Questionnaire entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_001 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - Growth tier proposal v1, draft AI record
      - Cairnlea Homes - Proposal v1 entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_002 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - Cairnlea Homes Growth tier proposal AI record
      - Cairnlea Homes - Proposal entity
        Cairnlea Homes entity
        crm/companies.csv org_038 raw row
        document_store/files.csv doc_038_003 raw row
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
    - +1 more
  - Discovery: post-completion customer care AI record
    - Cairnlea Homes / BB-Demo – Discovery entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_001 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Demo on care data and Growth pricing AI record
    - Cairnlea Homes / BB-Demo – Demo entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_002 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Demo of the brain for Cairnlea Homes AI record
    - Cairnlea Homes / BB-Demo – Demo entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_003 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - Proposal call: price and security questions AI record
    - Cairnlea Homes / BB-Demo – Proposal entity
      - Cairnlea Homes entity
        crm/companies.csv org_038 raw row
      - call_recorder/calls.csv call_038_004 raw row
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
  - +20 more
- facts.reconciliation_t0:org_038 facts table
  - Cairnlea Homes – New entity
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
    - crm/deal_line_items.csv deal_038_01:1 raw row
    - crm/deal_line_items.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:1 raw row
    - crm/deal_stage_history.csv deal_038_01:2 raw row
    - crm/deal_stage_history.csv deal_038_01:3 raw row
    - +4 more
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
- Cairnlea Homes entity
  - crm/companies.csv org_038 raw row
- Signals: Cairnlea Homes signals (no model)
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
  - Cairnlea Homes entity
    - crm/companies.csv org_038 raw row
Key facts page block
- facts.reconciliation_t0:org_038 facts table
  - Cairnlea Homes – New entity
    - Cairnlea Homes entity
      - crm/companies.csv org_038 raw row
    - crm/deal_line_items.csv deal_038_01:1 raw row
    - crm/deal_line_items.csv deal_038_01:2 raw row
    - +4 more
Evidence trail page block
The story page block
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	75
People at customers	290
BB-Demo staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Cairnlea Homes

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Key facts

The story

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Documents

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