Tom Ashdown

Cairnlea Homes / BB-Demo – Discovery

Callcompleted

Cairnlea Homes: documents logo Cairnlea Homes: documents · 2024-12-06 11:45

First call with Cairnlea Homes. Neil Metcalfe and the CFO described a customer care process with no joined-up history. Tom Ashdown sized it as Growth at £44,000 a year and agreed a demo on their own data.

What was said

What this says

Current to 11 Oct 26

First call with Cairnlea Homes. Neil Metcalfe and the CFO described a customer care process with no joined-up history. Tom Ashdown sized it as Growth at £44,000 a year and agreed a demo on their own data.

What happened: Tom Ashdown ran discovery with Neil Metcalfe, who leads the programme, and Luke Kershaw, the CFO. Neil said about forty to forty-five care staff would use it, plus some management.

Customer view: after a property completes, snagging calls come in and nobody can see what happened. Luke wants to be proactive with clients but is blocked by manual spreadsheet work.

Commercial: Tom positioned Growth at £44,000 a year with a £12,000 implementation over eight weeks. Luke asked what the implementation would cost them in disruption.

Watch: the stack includes Google Drive, which Tom said could only be looked at. HubSpot, Zendesk and Outlook were described as live in week one.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Post-completion customer care
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to book the demo on Cairnlea's own data with the solutions engineer the following week.
  • Tom Ashdown to confirm whether Google Drive can be connected within the Growth connector limit.

Risks

Current to 9 Oct 26
  • Google Drive was not committed as a connector, so a document source may fall outside the first eight weeks.
  • The CFO asked what the eight weeks would cost the business in disruption, so implementation effort is a concern.

Opportunities

Current to 9 Oct 26
  • Forty to forty-five care users fit the Growth tier of forty users and eight connectors.
  • Dashboards and quarterly check-ins on Growth match the wish to be proactive with clients.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hi Neil, hi Luke, thanks for the time. How are you both?
  2. Neil Metcalfe
    Neil Metcalfe None
    Good, thanks Tom. Keen to hear what you've got.
  3. Tom Ashdown
    Tom Ashdown None
    Right. So I'm guessing Luke's involved in the money side?
  4. Luke Kershaw
    Luke Kershaw None
    Yeah, CFO here. I'm looking at how this might help with customer care after we complete homes. Neil's leading the programme.
  5. Tom Ashdown
    Tom Ashdown None
    Perfect. So, the brain is basically an AI layer on top of all your data. Your CRM, calls, emails, support tickets if you've got them, and it lets your team ask questions without digging around in spreadsheets. What's the current pain?
  6. Neil Metcalfe
    Neil Metcalfe None
    After we complete a property, we've got a snagging process: client calls in with issues, we log it, we try to track progress. But a client calls back and nobody knows what happened. There's no joined-up view of the interaction history.
  7. Luke Kershaw
    Luke Kershaw None
    And that's costing us time. We'd like to be more proactive, actually call clients with updates, but we can't without three spreadsheets and an hour of manual work.
  8. Tom Ashdown
    Tom Ashdown None
    Right. The brain solves that. You'd ask it: 'What's the status of the issues logged for property X by the Gibsons?' and it pulls everything: the call notes, the photos, the outstanding snagging, all in one place. No more guessing.
  9. Neil Metcalfe
    Neil Metcalfe None
    How many people would need to use it?
  10. Tom Ashdown
    Tom Ashdown None
    How many in your care team?
  11. Neil Metcalfe
    Neil Metcalfe None
    About forty, maybe forty-five across the group. Plus some management.
  12. Tom Ashdown
    Tom Ashdown None
    That's Growth territory. Forty users included, eight connectors. Price is £44,000 a year. Implementation is £12,000, takes eight weeks. You'd get quarterly check-ins, we'd build dashboards with you.
  13. Luke Kershaw
    Luke Kershaw None
    And the implementation, what's that time for us? That's eight weeks of disruption?
  14. Tom Ashdown
    Tom Ashdown None
    No drama. We handle it. Your IT team checks in once a week, thirty minutes, just to make sure we've got the permissions right on your systems. But you're not disrupted day-to-day.
  15. Neil Metcalfe
    Neil Metcalfe None
    What systems are we talking about? We've got a CRM, is it Salesforce?
  16. Tom Ashdown
    Tom Ashdown None
    What's your stack?
  17. Neil Metcalfe
    Neil Metcalfe None
    HubSpot CRM, Zendesk for support, Outlook for email, and Google Drive for some documents.
  18. Tom Ashdown
    Tom Ashdown None
    We do HubSpot, Zendesk and Outlook. Google Drive, we can look at that, but the core three we can get live in week one.
  19. Luke Kershaw
    Luke Kershaw None
    OK. And then what's the next step?
  20. Tom Ashdown
    Tom Ashdown None
    I'd like to get Hannah over, she's our solutions engineer, to do a demo on your actual data. She'll show you what it looks like, talk through the implementation plan, answer any security stuff. Keen for next week?
  21. Neil Metcalfe
    Neil Metcalfe None
    Yeah, let's do it.
  22. Tom Ashdown
    Tom Ashdown None
    I'll get that in the diary. Cheers, Neil and Luke.

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